SOCIAL
Twitter Adds New, Regional-Focused Payment Options for Twitter Tips as it Looks to Help Fund More Creators
Twitter is expanding its creator tipping options once again, with the addition of several new payment providers, aligned with regional entities, in order to help more users make money from their Twitter presence.
Have you set up Tips on your profile yet so it’s easy for people to show their support?
Yes: Cool, we’ve added Paga, Barter by Flutterwave, Paytm, and the option to add your Ethereum address.
No: What are you waiting for? Here’s how: https://t.co/Id5TwTpnCF
— Twitter Support (@TwitterSupport) February 16, 2022
As Twitter explains here, users are now able to use Paga, Barter by Flutterwave and Paytm to accept on-profile tips.
Paga is a Nigerian-based payment provider, which already serves 17 million users, Barter by Flutterwave is also popular with African-region users, while Paytm serves 333 million consumers, and 21 million merchants, primarily in India.
The expansion of Twitter’s tipping options will provide more opportunities for creators in these regions, while also opening up broader potential in all markets via additional payment processes.
In addition to this, Twitter will also support payments via Ethereum address, as it looks to lean into the growing enthusiasm around crypto and Web3, and facilitate more interactions in the space.
When it launched tips to all users back in September, Twitter included the capacity to accept tips in Bitcoin, with users able to add their Bitcoin address or their Strike account into their payment options.
Now, Twitter’s looking to extend that again, which, along with the addition of NFT profile pictures, provides another way for crypto enthusiasts to use the app in new ways, which could help Twitter generate more traction among this growing audience.
On-profile tips have become a key element in the growing creator economy, with most platforms now offering some form of direct payment for creators, enabling fans to show their appreciation, and creators to make direct revenue from their efforts.
It’s hard to say how effective this will be in a Twitter context, as users are now accustomed to reading tweets for free, and most seem overly hesitant to pay up, even via Twitter’s ‘Super Follow’ option, which enables creators to charge for additional, exclusive content.
Early returns on Super Follows haven’t been great, according to some reports, and it does seem like Twitter will have an uphill battle to change user attitudes and behaviors around such, and re-align people towards its subscription-based offerings.
But then again, Twitter is still establishing itself in many regions, and by providing more payment options, more aligned to developing markets, maybe Twitter can implement such at the base level, and alter habitual behaviors and expectations, making subscriptions a more established, ingrained element of the process.
Facilitating more payment options on this front could actually, then, be a key step, and while it may not seem like it’s catching on right now, there could still be a lot of potential in tipping as a key pathway to both platform and creator success.
Twitter tips are also available via Bandcamp, Cash App, Patreon, Razorpay, GoFundMe and PicPay. You can read more about Twitter Tips here, while Twitter’s also put together a new overview of all of its creator monetization offerings.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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