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LinkedIn Announces $500k Grants Program for Black History Month, New Learning Opportunities

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LinkedIn Announces $500k Grants Program for Black History Month, New Learning Opportunities


LinkedIn has announced a new $500,000 grants program for Black entrepreneurs as part of its broader Black History Month initiatives, which are designed to both recognize and encourage career opportunities for Black communities.

As per LinkedIn:

LinkedIn is proudly and intentionally investing in multi-hyphenate Black professionals and entrepreneurs by elevating and amplifying Black business stories on our platform and working with strategic partners to provide grants that help more Black-owned businesses get off the ground and accelerate growth.”

According to LinkedIn’s data, there’s been a rise in Black entrepreneurs taking the leap into new projects of late, which, in part, can be attributed to the pandemic, and the rise in remote and flexible work, which has given many potential entrepreneurs more capacity to explore their passions.

Now, LinkedIn’s looking to provide more incentive and motivation for those efforts, with its dedicated funding going to both digitalundivided and Blavity.org to help accelerate their annual Black entrepreneurship fellowship programs.

In addition to this, LinkedIn’s also holding a Black Entrepreneurs Summit on February 22nd, with LinkedIn staff and LinkedIn Learning instructors presenting sessions on various topics.

  • 8 am PT: The Rise of Black Entrepreneurship in the U.S. with Marissa Cazem, Seyi Kukoyi, and Melinda Emerson
  • 9 am PT: Unlocking Community and Resources to Thrive with Chris Arceneaux, Guy Kawasaki, and Jay Clouse
  • 12pm PT: Allyship in Action – Unconscious Bias with Trish Lindo and Stacey Gordon

Finally, LinkedIn’s also unlocking several LinkedIn Learning courses to help provide more educational insights for business owners – and with 26% of Black business owners saying that they turn to online communities like LinkedIn for advice, that could also have a significant impact.

The various projects will help support Black business owners in taking the next steps, and could play a key role in assisting them to establish their project.

You can learn more about LinkedIn’s Black History Month events here.



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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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