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Twitter Adds New Super Follows Notification Options as it Works to Develop its Subscriber Tools

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Twitter Adds New Super Follows Notification Options as it Works to Develop its Subscriber Tools


Twitter has added some new enhancements for its Super Follows creator monetization tools, including a separate ‘Super Followers’ notification tab for creators, and a new way for subscribers to get specific alerts from only the accounts that they’re paying to follow in the app.

First off, for creators – late last week, Twitter launched a new ‘Super Followers’ only notifications stream, which segments those notifications from your regular alerts.

That’ll provide more opportunity for creators to specifically engage with their paying audience, enhancing community connection, and potentially giving people more reason to sign-up to follow them.

A big lure for Super Follows is the promise of more direct connection with platform stars, by alerting them that you are a paying subscriber. This new notifications stream enhances that capacity, and as noted, it could be a helpful complement in building an audience in the app.

For subscribers, meanwhile, they now have the opportunity to switch on notifications specifically for exclusive Super Follower tweets.

Twitter Super Follower notifications

As you can see here, the new ‘Super Follower only Tweets’ option will enable users to get notifications only when these specific tweets are shared. That, again, could provide more opportunity to enhance engagement with paying subscribers, while also enabling users to ensure that they’re constantly updated with the latest tweets directed specifically at them, and other community members.

Twitter’s Super Follow is still establishing its footing, and building an audience

Originally opened for public applications in June last year, then expanded to all iOS users in October, Super Follows enables Twitter creators with more than 10k followers to set a monthly subscription fee (up to $9.99) to monetize additional, exclusive content for their most engaged followers in the app.

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The challenge for creators, however, lies in generating real value with their Super Follower content – because while some might like to think that people will pay for their tweeted insights, which, up till now, they’ve been able to get for free, the reality is that if you’re not adding value, your audience will be hesitant to pay up, which poses a bigger content challenge for creators in segmenting their audience and facilitating more direct, valuable engagement with subscribers.

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That’s not easy to do, and thus far, the evidence has suggested that Super Follows hasn’t caught on in any major way.

In its early going, app analytics provider Sensor Tower reported that Super Follows had only generated around $6,000 in the US, and around $600 in Canada, after its first two weeks of availability. At the minimum price point for Super Follows ($2.99), that would suggest that only 2 thousand users – or 0.005% of Twitter’s US user base – had subscribed to anyone in the app, and given the early launch push, and likely peak in user interest in that initial period, those aren’t overly positive signs that users will be willing to pay for exclusive tweets.

They are very early examples, though, and Twitter’s working to update and improve its modeling, and it’ll be interesting to see whether, over time, more profiles are able to work out more valuable offerings for their paying audience, in order to generate real, direct revenue from their Twitter presence.

In many ways, it’s a tough sell, in calling on people to pay for tweets, but additions like this will help enhance the exclusivity of the option, which could make it even more valuable, and help to generate more interest.





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Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots

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Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.

According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.

Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.

And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.

Which may or may not be a concern, depending on how you see it.

In its initial data dump, Twitter reportedly gave Musk’s team info on:

  • Total user tweets (within a given time period)
  • Data on which devices were used

As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.

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It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:

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  • Real-time info on tweet text and visual elements/attachments
  • Data on retweets, replies, and quote Tweets for each
  • Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
  • Date, time, location, device info

That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.

I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.

But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.

But still, given Musk and Co’s past history of undermining and attacking critics, sacking trouble maker employees and digging up potential dirt on rivals, it sits a little uneasy.

Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).

According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.

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Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.

The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.

Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.

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Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.

It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.



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