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Instagram Adds New Features for Safer Internet Day, Including Improved Content Management Tools

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Instagram Adds New Features for Safer Internet Day, Including Improved Content Management Tools

Instagram has announced some new additions for Safer Internet Day, including the roll out of its new ‘Your Activity’ display, enabling improved content management in the app, and expanded access to its Security Check-up tool to help users improve their experience.

First off, on Your Activity – after testing it over the past couple of months, Instagram’s now rolling out its updated activity dashboard to all users, which includes its new bulk delete option, making it easier to manage your displayed content.

As you can see in these example screens, the new Your Activity center provides a full overview of your IG activity, including time spent in the app, interactions with others, searches that you’ve conducted, and the content that you’ve uploaded over time (even if it hasn’t been posted).

From here, you can more easily manage what people can see on your Instagram profile, by removing individual posts and clips via a simple, checkbox process. You can also archive content that you may want to keep, but no longer want to appear on your profile display.

It’s a good way to stay on top of your Instagram content, and easily remove posts that you no longer want attached to your account, while also giving you a more complete overview of your updates over time, facilitating improved management.

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In addition to this, Instagram’s also rolling out its updated Security Checkup feature to all users.

Instagram Security Check Up

As explained by Instagram:

“Security Checkup guides people through the steps needed to secure their account including: checking login activity, reviewing profile information, confirming the accounts that share login information and updating account recovery contact information such as a phone number or email address. To complete Security Checkup, go to your Profile and tap the menu in the upper right corner, next tap “Settings”, “Security” then tap “Security Checkup.”

Originally launched last July for users whose accounts had been hacked, the new Security Check-Up interface will now be made available to all users, providing enhanced security options and guidance in the app.

As an added security bonus, in certain countries, some users will now also have the option to enable two-factor authentication using WhatsApp, providing another advanced security option for your account.

Finally, Instagram’s also testing a new way to help users re-gain access to their locked accounts, via a new process that will enable people to ask their friends to confirm their identity in the app.

Instagram re-gain access

As you can see in this sequence, the process will ask users to enter a previous password they’ve used to access their account, which will help side-step issues with forgotten or changed passwords. Users will then need to call on two connections in the app to confirm their identity. If those connections confirm within 24 hours that this is, in fact, your account, you’ll be prompted to enter a new password to gain access.

It could be a simple way to help users regain access to their accounts, with the added assurance that the only way to secure access is via people that you already know and are connected with.

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Enhanced control and security options are important focus elements for social apps, and Instagram’s tools continue to evolve, and provide more options for users seeking to maximize their in-app experience. The alternate log-in test is also interesting – it’s in early testing right now, but it could provide another way for Instagram to help users access their locked accounts once again, which has been a major headache for many.




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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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