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Twitter Adds New Thread Creation Tools to its ‘Twitter Toolbox’ Collection of Recommended Apps

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Twitter Adds New Thread Creation Tools to its ‘Twitter Toolbox’ Collection of Recommended Apps

Twitter has added some handy new apps to its Twitter Toolbox hub, where it highlights officially endorsed third-party tools that can help in your tweeting process.

The two additions are both focused on creating tweet threads, with the first being ‘ThreadStart’, an integrated composer for tweet threads.

As you can see in this example, ThreadStart provides a range of translatable tweet editing tools that you can use to compose a tweet thread. The app then separates your tweets (which you can see in the preview at the right), and enables you to tweet out your longer narrative right from the app.

Typefully is a similar tool, with a more simplified thread composer option, which facilitates the same functionality.

TypeFully

Both make it much easier to compose longer tweet chains, which can be a good way to engage your Twitter audience, but can be painful to create in-app.

You can also schedule tweet threads via each app.

Twitter’s Toolbox, which it first launched back in February, lists a range of Twitter tools, separated into three segments: Expression, Safety and Measurement.

Twitter Toolbox

The initiative is part of Twitter’s effort to better ingratiate itself with the developer community – though I also maintain that Twitter would be much better served by creating its own apps that provide the same functionality, or building similar elements into TweetDeck instead.

But then again, third-party developers have always come up with valuable tweet management additions, and it may well serve Twitter better to help promote them, and work with these apps, in order to encourage further innovation.

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Maybe that’ll help Twitter maximize its use cases and options, while also saving on dev time. And definitely, those developers that do create helpful, valuable Twitter apps deserve credit for such.

Either way, it’s worth taking a look through the Twitter toolbox, and the various apps on offer, if you’re looking for new ways to improve your Twitter marketing approach.



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Twitter Tests New Tweet View Count Display to Better Highlight Content Reach

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Elon Musk Launches Hostile Takeover Bid for Twitter

Not entirely sure about this.

Today, Twitter has launched a public test of a new ‘Views’ count on some users’ tweets, which displays the total number of times that each of your tweets was seen in the app.

As you can see in this example, posted by @chimponsey, in the expanded tweet activity display, some users are now also seeing a ‘Views’ listing, alongside ‘Retweets’ and ‘Likes’.

The count is also indicated by an eye icon in the main tweet stream.

Tweet view count

So, cool, right? Now, instead of thinking that people are seeing your tweets and not engaging with them, you’ll know for sure, which should do wonders for your self-esteem.

Technically, the feature doesn’t add anything new, in that you can already view your tweet impression count in the full tweet analytics display (accessible via the graph icon on your tweets).

Twitter impression data

‘Views’ and ‘Impressions’, of course, are not the exact same thing, but as confirmed by Twitter, this is the data that people seeing.

So why put it in the general info display, and confront people with that figure?

At a guess, I would assume that this is part of Twitter’s ongoing effort to demonstrate that it’s more popular and influential than its general usage numbers may suggest.

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Twitter, for example, currently has 238 million monetizable daily active users, which puts it well behind Facebook (1.9b), Snapchat (347m) – basically, every other big social app has more users than Twitter, which has struggled to grow its audience over time.

But according to Twitter, this doesn’t tell the whole story, as many people are consuming tweet content regularly, despite not logging into the app. At one stage, Twitter pegged its ‘logged out’ monthly user count at 500 million, more than double its actual usage figure.

Twitter logged out users chart

That’s a significant story for Twitter to tell, because it points to the broader influence of the app, which could make it a more valuable consideration for brands, thought leaders, creators, etc.

Maybe, by making tweet view counts more present, that will help to reiterate this – because maybe, even though your tweet only got 10 likes, 10,000 people actually saw it.

I mean, that still doesn’t seem like hugely helpful data to have from a self- confidence perspective. But maybe, by knowing that you are actually reaching a lot more people than the Like and retweet figures suggest, that will help you revise and refine your tweet approach to improve engagement and response.

Some users have also reported seeing profile view counts in the app as well, which falls into the same category, with profile view data also already available in your tweet analytics.

Maybe, by making these insights more front of mind, that could have a positive effect – or the negatives of such are minimal enough to justify a full test either way.

I guess, what Twitter really needs to know now is whether having this data more immediately available then reduces people’s propensity to tweet. If you’re seeing that a lot more people are viewing your tweets than you’d thought, because your other engagement stats are low, that could make you feel like you’re not great at tweeting, and see you share less as a result.

If that happens, Twitter will no doubt switch it back – but it could also, as noted, give users more context as to the true reach potential of the app.

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Twitter has confirmed that the new view count display is currently being tested with a small group of users.



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