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Twitter Adds Spaces Replay Stats for Recorded Broadcasts

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Twitter Adds Spaces Replay Stats for Recorded Broadcasts


Twitter’s added some additional context to its Spaces insights, with new data on total replays for recorded Spaces now viewable by hosts.

As you can see here, in the details for recorded Spaces chats, hosts will now be able to see how many listeners tuned into the stream live, and how many replays the session has garnered.

That will add more context to your Spaces analytics, and help you better plan your strategy, by giving you more info on how your audience is tuning in after the fact.

Maybe that prompts you to change your broadcast time to better align with more of your audience, or maybe it just gives you more data to go on as to your average cumulative audience. However you use it, more specific insight into how people are tuning in can only help in your broader approach to Spaces and audio connection.

That is, of course, if you’re using audio tools to connect. After its meteoric rise early last year, the audio social trend has died down of late, though Twitter is still in the development process for Spaces, and isn’t yet finished finalizing discovery and amplification of audio sessions.

If Twitter can improve the recommendations on its dedicated Spaces tab, and better align in-progress broadcasts with user interests, there still could be significant value in the option, and Twitter is working to make Spaces a more functional, valuable element in the broader tweet experience.

And there are some great broadcasts, and broadcasters in the app. They’re just a little harder to find amid the clutter and junk. But Twitter has a framework in place for broader Spaces adoption, and it could still improve its systems to make it a more essential tool.

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At the same time, it’s worth also tuning in yourself and checking out what’s happening when you have a chance. Scrolling through the list of in-progress Spaces can be annoying, but if you can find the right ones, with good guests and solid returning audiences, there is a lot of potential value still there, even if it’s no longer the cool new functionality. 





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Meta Announces 2022 Facebook Communities Summit Event

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Meta Announces 2022 Facebook Communities Summit Event

Meta has announced the date for its 2022 Facebook Communities Summit, with a virtual event scheduled for October 21st, in which Meta will bring together moderators from various Facebook groups to provide key insights and tips, while also sharing previews of upcoming groups tools and features.

As per Meta:

The Facebook Communities Summit is back. Join us virtually to celebrate inspiring community builders, hear from Facebook leaders, and learn about a number of new products and features to help you build, grow, and support your groups.”

Previous Communities Summit events have seen the launch of various new tools and updates, so it could well be worth tuning in if you’re looking to stay up with the latest group moderation options that could help to maximize your Facebook community.

Facebook Groups remain a key element of the broader Facebook experience. Despite the app, overall, losing engagement, groups are a key interaction space for many people, on many, many niche topics, and with the main feed becoming so divisive and political, many users have switched to groups to avoid the drama, and engage with like-minded people in a more private, enclosed way.

Indeed, Meta itself has repeatedly noted that Facebook users are sick of the politically divisive content in the app, and groups offers some respite from this. And with almost 2 billion people still logging onto Facebook every day, it can be an important connective consideration, and a good alternative for building community.

Which is also a consideration for brands, either by creating your own groups for fans/customers, or by seeking out groups related to your niche, and working to build connections within these communities.

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Meta has also been working to add in more monetization options for groups, which could also provide new considerations in seeking to meet your target audience where they’re spending their time.

As such, it could be worth tuning into the Communities Summit later this month to get the latest info on Facebook Groups, and where things are headed.

You can learn more about 2022 Facebook’s Communities Summit, and sign-up to attend, here.

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