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Twitter Gives All Users the Capacity to ‘Unmention’ Themselves from Any Tweet Discussion

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Twitter Launches Initial Test of New 'Unmention' Option, Enabling Users to Remove Themselves from Chats

After developing the option for the best part of the last year, Twitter is now giving all users the capacity to ‘unmention’ themselves from a Twitter chat, which enables users to deactivate their profile links within conversations that they no longer feel comfortable taking part in.

As you can see in this example, unmentioning yourself from a chat will see that:

  • Your username is untagged from the original tweet and replies
  • Users won’t be able to mention you again within the same reply chain
  • You’ll no longer be notified about updates to the exchange

Your username will still appear, in text form, in the initial tweets that you were involved in, but you won’t be an active part of the exchange once unmention is active.

The main focus here is in enabling users to avoid those dreaded Twitter pile-ons, where your tweet or profile becomes the focus of ire for many, many users, very quickly, which can get overwhelming fast.

It can feel like you’re losing control, and being taken out of context – which, on Twitter, you probably are, and as the replies mount up, that can heighten anxiety around how you’re being perceived, who’s seeing these responses, what people are saying about you, etc.

So now, you can detach yourself from any such engagement, and move on from it – like everyone else from Twitter will do within a matter of hours – while it could also come in handy for examples like the one above, where people are calling you an idiot for whatever reason and you just don’t have the head space to engage.

In essence, it’s the same as the ′Remove tag from photo′ option available in various social apps, but for chats instead, which gives users the capability to distance themselves from any direct association with selected Tweet discussions, helping to manage their in-app experience.

Though in application, it may also be seen by some as ignoring critical interactions, and potentially avoiding accountability for your comments. And maybe, in some cases, that will also be true, but the principle here is that users should have the capacity to decide if and how they deal with such in the app.

Twitter has added a range of safety tools like this in recent months, including tweet audience controls, ‘Circles’ for more enclosed tweet discussion, Safety Mode, Communities, and more.

Each of these tools provides more ways for users to manage their in-app experience.

And while they also feel a little foreign to Twitter, which has always been about open conversation, the main point, again, is that they do put more power in the hands of users, which could help to improve people’s experiences.



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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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