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Twitter Gives All Users the Capacity to ‘Unmention’ Themselves from Any Tweet Discussion



Twitter Launches Initial Test of New 'Unmention' Option, Enabling Users to Remove Themselves from Chats

After developing the option for the best part of the last year, Twitter is now giving all users the capacity to ‘unmention’ themselves from a Twitter chat, which enables users to deactivate their profile links within conversations that they no longer feel comfortable taking part in.

As you can see in this example, unmentioning yourself from a chat will see that:

  • Your username is untagged from the original tweet and replies
  • Users won’t be able to mention you again within the same reply chain
  • You’ll no longer be notified about updates to the exchange

Your username will still appear, in text form, in the initial tweets that you were involved in, but you won’t be an active part of the exchange once unmention is active.

The main focus here is in enabling users to avoid those dreaded Twitter pile-ons, where your tweet or profile becomes the focus of ire for many, many users, very quickly, which can get overwhelming fast.

It can feel like you’re losing control, and being taken out of context – which, on Twitter, you probably are, and as the replies mount up, that can heighten anxiety around how you’re being perceived, who’s seeing these responses, what people are saying about you, etc.

So now, you can detach yourself from any such engagement, and move on from it – like everyone else from Twitter will do within a matter of hours – while it could also come in handy for examples like the one above, where people are calling you an idiot for whatever reason and you just don’t have the head space to engage.


In essence, it’s the same as the ′Remove tag from photo′ option available in various social apps, but for chats instead, which gives users the capability to distance themselves from any direct association with selected Tweet discussions, helping to manage their in-app experience.

Though in application, it may also be seen by some as ignoring critical interactions, and potentially avoiding accountability for your comments. And maybe, in some cases, that will also be true, but the principle here is that users should have the capacity to decide if and how they deal with such in the app.

Twitter has added a range of safety tools like this in recent months, including tweet audience controls, ‘Circles’ for more enclosed tweet discussion, Safety Mode, Communities, and more.

Each of these tools provides more ways for users to manage their in-app experience.

And while they also feel a little foreign to Twitter, which has always been about open conversation, the main point, again, is that they do put more power in the hands of users, which could help to improve people’s experiences.

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Elon Musk Sells of Tesla Stock in Preparation for Possible Twitter Deal



Elon Musk Sells of Tesla Stock in Preparation for Possible Twitter Deal

It seems that Elon Musk isn’t entirely confident that he’ll be able to pull out of his $44 billion Twitter takeover deal, with Musk reportedly selling almost $7 billion in Tesla stock in recent days in preparation for a transaction, if he is ordered to pay up.

As reported by The Wall Street Journal:

Mr. Musk, Tesla’s chief executive and largest shareholder, sold around 7.9 million shares between Friday and Tuesday, the disclosures show, leaving him with a 15% stake in the company. The Tesla boss has been on a selling spree over the past year, during which he has cashed out roughly $32 billion worth of shares in the electric-vehicle maker.”

Musk has since confirmed the sell-off, explaining that: 

The Musk/Twitter takeover is scheduled to be heard in the Delaware Court of Chancery in October, after Musk and his team sought to exit the deal based on Twitter’s inability to convince them that only 5% of its active users are fake/bot accounts.


In response, Twitter has outlined its ‘airtight’ case against Musk’s various claims, with the court scheduling an expedited trial based on Twitter’s counter evidence. Twitter’s counter filing has also suggested that this element is not a legal impediment to the closing of the deal, under its original terms.

That means that Musk’s takeover will come down to Musk’s legal team’s ability to convince the court that Twitter’s process of counting bots and fake accounts constitutes a material altering of the original terms of the proposal, which looks like it could be a difficult path to take.

Which is why Musk is now taking measures to prepare for a likely loss, which will eventually, probably, still see Musk become Tweeter in chief. Whether he wants to be or not.

Of course, you could also argue that this is due diligence, and that Musk is simply taking steps to ensure he’s covered, just in case he loses the case. Some have also suggested that Musk’s entire Twitter takeover bid has been an elaborate front in order to facilitate the sell off of Tesla stock options that were set to expire soon. These latest sell-offs could also play into that narrative, in enabling Musk to make even more money, without raising market concerns as he reduces his Tesla stake.

That’s super rich guy math, and I won’t even pretend to understand the complexities of how that might work – but it does seem like, at the least, Musk is slightly concerned that he’s not going to win his upcoming trial, and that he will indeed be forced to buy Twitter at his original agreed price.

Though Elon has also noted that he has a back-up plan, in case his Twitter deal falls through.

There’s nothing at yet, but another Twitter user also shared this video clip in which Musk explained his plans for the website.

So Musk has a ‘pretty grand vision’ for what ‘’, and ‘X Corporation’, could be, with Twitter helping to expedite that plan, whatever it is.


So even if Elon does lose his upcoming court case, he could still look to make bigger waves in the social media world – while it may also suggest that Twitter could become ‘X’ or something like it, in Elon’s broader plan.

Which kind of kills off this idea:

In any event, we’re now getting closer to a resolution one way or another, with the trial date looming, and Musk preparing for the next stage, whatever that may be.

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