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Twitter Implements New Rules to Limit the Reach of Duplicated Tweets

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Hey, you know how whenever you see a tweet that expresses a questionable opinion, and is kind of oddly worded, you can do a search for that exact wording and find a million replicants of the same message, spreading through the Twittersphere like a virus?

These have become increasingly common beneath crypto project tweets, with comments like ‘Nice project’ and references to ‘to the moon’ and the like.

Twitter scams

These are spam tweets – rubbish, bot junk designed to amplify certain messages, and Twitter knows all about them, and has been working to try and reduce their presence in user feeds.

And now, Twitter’s launched some new, more specific rules around copy and pasted tweets, and how it will look to restrict content that re-shares the exact same wording.

What is ‘copypasta’ exactly?

Twitter defines the process here:

Twitter copypasta definition

So it’s essentially directly copied content used to amplify that message, while Twitter also notes that examples like the above, where someone has copied a message but added in different @user tags will still be detectable and enforceable under this new policy.

So what happens if Twitter detects a replicated tweet?

The new policy outlines a range of potential penalties, including:

  • Making Tweets ineligible for amplification in Top Search results and on Trends
  • Not recommending Tweets in timelines of users who don’t follow the Tweet author
  • Downranking Tweets in replies
  • Excluding Tweets and/or accounts in email or in-product recommendations

In combination, these measures will reduce the visibility of these tweets – but then again, they’ll still appear in the timelines of people who follow each individual account, and they’ll still appear in specific search results on a topic.

Twitter also says that violations of these regulations won’t lead to account removals:

While copypasta or duplicative Tweets on their own do not result in Tweet removals or account suspensions, they are subject to review and enforcement under our platform manipulation and spam policy and any other Twitter Rules violations.”

I don’t know, that seems a bit soft to me. Like, clearly these are annoying, spammy tweets. Why not remove them outright – maybe not for every single variation, as there’s a chance that two people could tweet the exact same thing. But maybe, after, say, 10 tweets with the exact same text, that should be enough to suspend or remove that account, right?

Maybe this is another element for Elon Musk to tackle in his coming Twitter bot eradication plan – and really, it does seem, as always, like Twitter could do more on this front, as you or I can identify such trends pretty easily, using basic, manual tweet search.

If we can find them, Twitter can definitely pick out similar patterns and usage. Maybe that’s a lot of manual work, or maybe the risk of false positives is too much at this stage.

Either way, the bottom line here is that Twitter’s kind of taking stronger action against spam bots, while also kind of tacitly acknowledging their right to keep spamming, albeit in a more limited capacity.

So maybe you’ll see them less, but maybe you won’t, and they won’t be suspended or removed either way.

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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