Connect with us

SOCIAL

Twitter Inc. Merged into X Corp. As Part of the Next Evolution of the App

Published

on

Twitter Inc. Merged into X Corp. As Part of the Next Evolution of the App

The next stage for Twitter 2.0 could potentially include a name change for the app, with Twitter Inc. now officially no more, with the company being rolled into another corporate entity called ‘X Corp’, under Elon Musk’s ownership.

The merger was revealed in court documents tendered as part of legal action being taken against the app.

As per the filing:

“Twitter Inc. has been merged into X Corp. and no longer exists. X Corp. is a privately held corporation, incorporated in Nevada, and with its principal place of business in San Francisco, California.”

The change links back to Musk’s vision for an ‘everything app’, which he has referred to as X, for which Musk also holds the X.com URL, as part of his future planning for the app.

Advertisement

What, exactly, Musk’s X app would be, but last October, as he was finalizing his deal to acquire Twitter, he reiterated that X remains his long-term plan for the business.

Musk has talked about building an app that could provide similar, all-encompassing functionality to how WeChat has become a key utility in China, with Chinese citizens doing everything in the app – from paying bills, to buying public transport tickets, registering their details, grocery shopping, etc.

Musk, with his background in digital payments, and the connectivity of Twitter, is hoping to integrate payment functionality into tweets, making it easy to transfer funds, free of charge, around the world.

As Musk outlined to the Morgan Stanley Tech Conference last month:

“So, let’s say you want to be able to send money easily from one account on Twitter to another account effortlessly, with one click, you want to be able to earn interest on that money, you want to be able to have debt, so you can let your interest can go negative. Basically, I think it’s possible to become the biggest financial institution in the world, just by providing people with convenient payment options.”

Advertisement

Musk also noted that he believes that PayPal, the company that he played a key role in establishing in the early 2000’s, is ‘like a halfway version’ of what he thinks could be done in online payments and finance.

Musk originally founded an online banking startup called X.com in 1999, which was eventually acquired by PayPal, and merged under the broader PayPal banner. But that only came after Musk was ousted as CEO by the PayPal board, and it seems that Musk had unfinished business with the concept – and worth noting that, when Musk served as CEO, PayPal was in fact called ‘X.com’, with the name change coming after the change in management.

Musk provided more insight into his vision for digital finance in an interview with CBS in 1999:

In my view, the Internet had gone through a couple of stages and was ready for another stage. The first stage was where people could trust the Internet for information. This was perhaps ’95 or ’96. The second was to trust the Internet for purchases and begin to use credit cards online to buy books, toys, pet food and that kind of thing. I think we’re at the third stage now where people are ready to use the Internet as their main financial repository.”

That, in some ways, could be viewed as a precursor to the cryptocurrency movement, which has thus far failed to gain traction, because the use case for crypto, at least in western markets, is still unclear.

Part of the appeal of crypto is that it enables people to take more personal control of their money, by separating it from banks and government regulation. But as we’ve seen with the various collapses of late, many of those regulations exist for a reason, and if we accept, as a result, that crypto should be subject to the same rules as any other currency, that erodes a significant element of its appeal.

Advertisement

Musk himself has offered tacit support for cryptocurrencies, particularly Dogecoin, yet that doesn’t appear, at least at this stage, to be a key driver in his X.com mission.

The main aim looks to be simplified, streamlined payments, along with expanded finance options, all built into a single app that would then become a key facilitator of your digital identity. That’s what WeChat is to a billion or so people in China, but as Meta has found with its various experiments along similar lines, both with Messenger and WhatsApp, getting other regions to adopt apps and online processes for such purpose isn’t easy, nor is clearing the required regulatory hurdles to make it even possible in the first place.

Meta’s vision for expanding Messenger as a platform in 2016 was the same, as Meta’s then head of product management for messaging products, Stan Chudnovsky, explained:

“What’s happening in Asia [with WeChat] is an inspiration – but that’s more about proof of what’s possible. It’s proof that everything starts from a conversation.”

Meta’s plan was to build on Messenger’s functionality with bots and automated shopping flows, while also providing additional functionality to utility providers, agencies, anyone that wanted to build an applet within the app. That, ideally, would then make Messenger a more central hub for all of your various interactions, from communications to business of all types. No need for many apps, Messenger would be the home for everything.

The result? Nobody liked it. Any of it. And while the use of messaging as an interactive tool has continued to increase over time, Meta has since removed all of these additional functions, with WhatsApp, and developing opportunities for businesses in certain markets, now the bigger focus in this respect.

Advertisement

But not in the same way that WeChat is used in China. Meta seems to have conceded that that ship will never sail. And while it is still building on its messaging options for businesses, it’s no longer trying to build a western WeChat.

Which is the mantle that Elon’s now trying to take up – but again, past experience shows that Western users don’t really want that. Add the additional regulatory headaches, and Musk’s past, very public disdain for the bodies that are in charge of such, and it’s difficult to see how this would actually work on Twitter, on a functional level.

But the corporate name change does point to this being the long-term goal, and the broader vision for making Twitter a much bigger deal, to many more users.

The pathway seems unclear, but Musk, with his 1999 vision still held in his mind, seems to believe that this is the future of what may soon be Twitter no more.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS