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Twitter Launches New Privacy Center to Better Communicate Platform Rules and Processes

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Data security has become a key issue in social media circles over the past two years, and as we head into another US Presidential election cycle, you can bet that debate around data privacy, and the use of personal information for targeting, will again be a topic of heated debate.

In line with this, Twitter has announced the launch of its new Privacy Center, which Twitter says will:

“…provide more clarity around what we’re doing to protect the information people share with us. It is the central place that host’s everything that’s part of our privacy and data protection work: related initiatives, announcements, new privacy products, and communication about security incidents. It should be easier to find and learn more about the work we’re doing to to keep your data secure, including what data we collect, how we use it, and the controls you have.”

The new Privacy Center facilitates direct connection to the platform’s rules and policy documents, as well as your personal data settings and privacy tools.

Twitter Privacy Center

It also includes links to related regulatory documentation, including the GDPR and the California Consumer Privacy Act, and an overview of updates to Twitter’s terms and processes. The actual launch of the new Privacy Center also aligns with the implementation of the California Consumer Privacy Act, which will require large businesses to give consumers more transparency and control over their personal information. The act comes into effect from January 1st, 2020.

While Facebook has been at the forefront of social media data privacy processes, Twitter too has had its share of user data issues. Back in October, Twitter issued an apology over the use of people’s email addresses and phone numbers, which had been provided purely for account security purposes, in order to match those users with more relevant ads. Twitter has since corrected the issue, and it says that it’s making data security a key focus moving forward.

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To make sure everyone at Twitter is accountable, privacy and data protection is the heart of our 2020 company-wide priority to build products that earn the trust of people who use them. Also, launching the Twitter Privacy Center provides a central place to keep you updated on our privacy and data protection work and aid us in being accountable to you through transparency.”

With the potential impacts of such misuse becoming more widely known, it makes sense for Twitter to provide more tools on this front, in order to help users maintain better understanding of how their information is being utilized as a result of their platform use. Of course, that’s only truly valuable if people bother to check in on the information available, but Twitter is working to make that more viable by enabling better connection to relevant documentation and tools. 

You can check out Twitter’s new Privacy Center here

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Google’s Latest Core Search Update is Rolling Out from Today

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Google's Latest Core Search Update is Rolling Out from Today

Digital content managers and webmasters, best to keep an eye on your Google rankings over the next few weeks.

Today, Google has confirmed that it’s rolling out a new Core update for Search, which will change the way some sites are listed in Search results pages.

So what’s changing? Helpfully, Google never explains exactly what’s being updated, which is a measure designed to stop users trying to scam the system.

Google does, however, offer this generic overview of what’s happening:

Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform.”

Indeed, Google further explains that:

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“There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.

In other words, you haven’t done anything wrong, but your SEO performance could take a hit anyway, and you’ll just have to deal with it – and maybe, if you’re lucky, you’ll actually see an uptick in Search referrals because of something Google has changed.

Though you won’t know what it is, exactly, nor how to capitalize on it.

Such is the mystery of the Big G, giving and taking valuable web traffic with the winds of change, via every core update.

As noted by Search Engine Journal, the last Google Core update was in November, so you’ve had a good six months to get used to things as they are. Now they’re going to change again.

So what’s the point of me even telling you? Nothing, you can’t do anything about it anyway – but if you do notice a change in your rankings, you can point to the latest core update from Google and make it look like you know what’s happening to those less web literate.

‘Google’s putting a bigger focus on quality content, which is why we’ve seen an increase in traffic.’

That’s both vague and knowledgeable-sounding enough to get you through, while it’s also not incorrect, if anyone were to try and catch you out.

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Google says that the full impacts of the May 2022 core update will take a couple of weeks to fully roll out.

If you’re looking for more insight on what’s changed, this forum thread will track responses to the update.

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