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Twitter Launches New Privacy Center to Better Communicate Platform Rules and Processes



Data security has become a key issue in social media circles over the past two years, and as we head into another US Presidential election cycle, you can bet that debate around data privacy, and the use of personal information for targeting, will again be a topic of heated debate.

In line with this, Twitter has announced the launch of its new Privacy Center, which Twitter says will:

“…provide more clarity around what we’re doing to protect the information people share with us. It is the central place that host’s everything that’s part of our privacy and data protection work: related initiatives, announcements, new privacy products, and communication about security incidents. It should be easier to find and learn more about the work we’re doing to to keep your data secure, including what data we collect, how we use it, and the controls you have.”

The new Privacy Center facilitates direct connection to the platform’s rules and policy documents, as well as your personal data settings and privacy tools.

Twitter Privacy Center

It also includes links to related regulatory documentation, including the GDPR and the California Consumer Privacy Act, and an overview of updates to Twitter’s terms and processes. The actual launch of the new Privacy Center also aligns with the implementation of the California Consumer Privacy Act, which will require large businesses to give consumers more transparency and control over their personal information. The act comes into effect from January 1st, 2020.

While Facebook has been at the forefront of social media data privacy processes, Twitter too has had its share of user data issues. Back in October, Twitter issued an apology over the use of people’s email addresses and phone numbers, which had been provided purely for account security purposes, in order to match those users with more relevant ads. Twitter has since corrected the issue, and it says that it’s making data security a key focus moving forward.

To make sure everyone at Twitter is accountable, privacy and data protection is the heart of our 2020 company-wide priority to build products that earn the trust of people who use them. Also, launching the Twitter Privacy Center provides a central place to keep you updated on our privacy and data protection work and aid us in being accountable to you through transparency.”

With the potential impacts of such misuse becoming more widely known, it makes sense for Twitter to provide more tools on this front, in order to help users maintain better understanding of how their information is being utilized as a result of their platform use. Of course, that’s only truly valuable if people bother to check in on the information available, but Twitter is working to make that more viable by enabling better connection to relevant documentation and tools. 

You can check out Twitter’s new Privacy Center here




LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers



LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.


We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.


Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

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