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12 Ways to Build a Winning SEO Strategy on a Small Budget

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12 ways to build a winning seo strategy on a small budget 5de3b39968868

We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies.

Big brands are winning at SEO.

They’ve got:

  • A team of experts working on fine-tuning their tech.
  • A world-class agency planning their next digital PR campaign.
  • A fund for stationery that rivals your entire year’s marketing budget.

It can feel demoralizing as a marketer with a small SEO budget to hear those stories. Their success can feel completely out of reach.

That doesn’t have to be the case.

If you are working with a small SEO budget for your brand or your agency’s client you can still have success.

The key to building a winning SEO strategy when you are low on funds is learning to prioritize.

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Read on to learn the top 12 ways you can prioritize, structure, and run SEO campaigns that will bring exceptional ROI from your small budget.

1. Identify How Your Budget Limits You

This is a crucial first step. A small budget often means you are having to compromise in some areas. Regardless of whether you are working in-house, in an agency or as a freelancer, small budgets often mean:

Lack of Time

If your client has a small marketing budget then you are likely to be very limited in how much time you can dedicate to their SEO each month.

Similarly, if you work in-house for a brand with a small budget then your time is probably shared amongst other channels, too.

A small budget often means you are not given enough time to do all of the work you want to.

Less Resources

If you are working with a small SEO budget you might not have access to all the fancy tools you think you need. Extensive keyword trackers, backlink identifiers and log-file analyzers can be quite expensive.

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If you are working for an agency you may have access to these, but in-house marketers on a small budget are unlikely to.

Knowledge

If you have a limited SEO budget as a brand marketer, chances are you don’t have an array of SEO experts at your fingertips.

Even as an agency marketer working with clients who don’t have much budget means your SEO team is probably not highly specialized. This can leave serious gaps in your knowledge that could be hampering your SEO efforts.

Money for Assets

A lack of money often means that you don’t have the budget for work outside of your skill-set. If you want to plan an outreach campaign, for example, you may feel blocked by the cost of asset creation.

For instance, you might have felt a designer, media producer and content manager would be crucial to get your idea off the ground.

Identifying what your SEO budget is, and is not, translating to in terms of your resources and knowledge gives you a good idea of what you should be prioritizing. It also helps you to stop wandering down paths that aren’t going to yield results.

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2. Fill Those Gaps

If you know your budget means you cannot afford the best tools you may need to look at cheap or free alternatives.

There are ways to track rank, identify backlinks, and analyze log files without spending a fortune.

The options are usually just a little less shiny and require a bit more manual labor to get the same level of intel.

If it is time that you are short on then you may need to have a conversation with your team or your client about getting more.

I’ve heard of agencies who will sell SEO packages in at 3 or 4 hours a month. This is, in my opinion, hard to work with.

You may need to speak to your client about the limitations such a small commitment to SEO gives and perhaps show the possible increase were they to invest more.

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Some in-house bosses are also unaware of how much time SEO analysis and implementation takes to carry out well.

If there is really no option to increase the time you have allocated to spend on SEO then you will need to be laser-focused on the work you do. See point 5 for more advice on that.

If it is a knowledge gap that you feel is holding you back then you need to know what your weaker areas are.

It may be that you are an excellent copywriter and feel that digital PR is your jam, but the technical side of SEO is still a bit baffling to you. This can be your opportunity to develop your skills.

3. Assess Your Strengths

You might feel like you are at a disadvantage due to your lack of budget, but what are you already doing well? It could be you have access to a great development team, or you are a digital PR at heart.

Make sure you keep an element of the work that comes easily to you in your plan. That way you will know that you are guaranteed some success for your efforts.

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Your brand might be well known already in your industry or local area. You can capitalize on this fame to build backlinks or gain reviews.

Use your and the brand’s strengths to your advantage in your strategy.

Start analyzing what you have available to you. Audit the knowledge, skills, and resources you can access. This will help you to identify what to prioritize.

For instance, if you are limited on resources but have a good relationship with local business, reach out to them. There may be some deals that you can make to use to your advantage.

Perhaps you can partner with local sports teams or schools that will enable you to give back to your community as well as earn links from them.

Another local company or agency may swap their designer’s skills for your SEO advice. It is worth exploring the support you can get outside of your own team.

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4. Set Expectations

The key to a really successful strategy when working with small budgets is setting expectations.

Your boss or your client may have lofty visions of what they expect SEO to achieve for them. They might be completely unrealistic.

Get an idea for the baseline of organic traffic currently going to your site.

From there you can use a predictive model to estimate organic traffic growth.

You may get pressure to drive rankings up or double organic traffic but you need to be clear about what is achievable.

It is also worth discussing the sorts of activity you will be able to carry out within your budget.

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Elaborate outreach campaigns and redesigning the structure of the website might be completely unfeasible now.

That doesn’t mean you can’t begin building a case for that work in the future.

5. Start Small

An important factor in developing a well-performing organic strategy on a budget is knowing where you can focus your efforts to achieve the most growth.

You may need to look at what your focus product, service, or content is. Prioritize the pages or goals that are most important.

You are going to be able to achieve more for those one of two pages than if you are trying to spread your limited budget across your whole site.

If you will benefit from traffic searching with local intent then optimize your Google My Business listing. It may only require some small changes.

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Your effort and resources may be better spent trying to rank for  local terms where competition is more limited.

6. Fix Your Problems First

Your hard work can be for nothing if your website is fundamentally flawed.

You don’t have the money to waste optimizing your website whilst it is suffering from technical debt, or has an abundance of backlinks with anchor text for services you no longer provide.

A comprehensive audit, although time-consuming, can reveal issues that you never knew you had. It may seem like an indulgent use of budget but it will put you in a much stronger position to form a winning strategy.

Look into the state of your website.

A few points you need to cover include:

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  • Has it migrated recently? Was that carried out effectively or might it still be suffering the effects?
  • What does your backlink profile, including anchor text look like?
  • Which pages have already been optimized on the site and are they growing in visibility?
  • What does the technical set-up of the site look like? Can it be crawled easily, with the signals as to which pages should be indexed consistently?

Once you have an idea of which areas of your site might be holding you back you can see a focus for the first stages of your strategy.

It’s important to note that the reason these issues have not been fixed before could be due to the limits of the budget.

Perhaps there isn’t enough money available to bring back the developer who built the site to fix the issues it’s suffering from or the migration went south because of the lack of knowledge in the company.

This can complicate matters but doesn’t mean your strategy is doomed. You may need to focus even more on compensating for the site’s shortcomings while trying to fix what you can.

For instance, I’ve worked on sites before that had terrible copy but the client was adamant it could not be changed because they did not want to pay for someone to re-write what had only just been written by their in-house copywriter.

Not being able to better theme a page’s copy to the search terms I know their clients are searching with isn’t great for ranking the page or converting traffic that lands on it.

In that instance, I had to focus even more on increasing the other signals that suggest the page’s relevancy for those terms, like page titles, internal linking, and anchor text.

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7. Prioritize Results

It may be that you are not going to make much progress optimizing for your head terms in a crowded market.

It can be tempting in this situation to look at how to drive traffic the fastest, such as going for a long-tail keyword strategy. However, this might not be the best use of your budget if it doesn’t bring about conversions.

This comes back to point four, setting expectations correctly.

If you have agreed that conversions is one of your key metrics for showing success then a long-tail keyword strategy in isolation may not be your best course of action.

However, if the goal is to increase visibility or organic traffic only then it may be more suitable.

Your strategy needs to focus on what will meet the goals of the campaign. Look for opportunities that will bring about the best ROI.

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8. Think Outside the Box

With a limited budget in a crowded industry, you will need to get imaginative with how you spend your resources.

Google’s standard organic results might not be your best starting point.

This sounds very counter-intuitive.

Depending on your SEO goals though you could be better off looking at another way to increase organic traffic to your site.

If your product is very visual, then consider focusing on ranking your images for image searches and carousels. This could land converting traffic to your site easier than if you are trying to rank for head terms associated with your product.

Consider Other Search Engines

Perhaps Google isn’t the search engine you should focus on immediately.

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Depending on the industry you may find you have a high percentage of organic visitors from other search engines.

StatCounter shows Bing’s share of the U.S. search engine market to be 6.33% in October 2019.  I recently accidentally conducted a Yahoo search when using a very old laptop that had the default search engine changed.

There are still people not using Google.

This might be a focus point for you.

For instance, Bing Places is often forgotten by companies that are focusing on Google only.

It may be that you can rank your site’s local businesses’ Places easier in Bing than in Google due to lower competition. It may be enough to move the needle of converting organic traffic to your site.

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Similarly, if you have a lot of video content, then optimizing them for YouTube’s organic algorithm may allow you to drive more awareness of your brand. Again, it all comes down to what the goals of your campaign are.

9. Ignore Best Practice

Something that is often a time-sink is trying to conform to “best practice”.

The results of audits by less experienced SEO professionals may highlight issues like the XML sitemap not being referenced in the robots.txt or page titles exceeding 60 characters.

If you are in a position where you need to be very careful with where you focus your efforts then trying to tick all the “best practice” boxes is likely to be a waste of time.

Often, these items will do little for your SEO other than make you feel like your above criticism from outside agencies trying to poach your job.

At worst, they can be detrimental to your work by stealing your attention away from results generating activity.

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Everything you include in your strategy needs to have a clear objective that goes towards achieving your desired ROI.

Will adding a reference to the XML sitemap in your robots.txt cause an external development agency to charge for an hour’s work?

Is that worth coming out of your budget if you could add the XML sitemap’s location to Google Search Console and Bing Webmaster Tools?

Why are you going back through all the meta descriptions on your site to ensure they are less than a certain number of characters when Google may well change them in the SERPs anyway?

It can feel risky leaving your work open to criticism from less-informed parties.

Your strategy is not about ticking boxes. It’s about driving results.

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All of your activity needs to reflect that.

10. Learn from Your Competitors

A good way of saving some time and resources is to look at what your competitors are already doing. Find out where they are getting their backlinks from.

See if any of those sites are worth approaching for your own links. Understand how their copy is out-ranking yours and use that knowledge to improve your own.

See who has the featured snippet you are coveting and improve your copy so it is structured similarly. Ensure it better answers the searchers’ question.

It has to be stressed though, just because another site is doing something does not mean your site should be doing it, too. The search algorithms are complicated.

There can be many reasons why a poorly optimized page might be ranking above yours. Don’t just blindly copy what you see others doing. Ensure your changes fit in with what you know about the algorithms.

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It is also crucial that you don’t look too far out of your website’s industry for inspiration. These are not your competitors. They are not the websites that yours will be competing with in the SERPs.

Therefore the reasons they are ranking number 1 for a term that is not relevant to your site does not mean your site will start ranking better for the terms that should be driving traffic to your site.

11. Use Your Colleagues

Another factor in developing a winning SEO strategy on a small budget is borrowing resources from other places.

This can be achieved in several ways:

  • Educate your colleagues so they work in an SEO-first way. If your development team fully understands the implications of their coding changes they can work alongside you on technical SEO. Talk to your PPC team about their audience targeting for brand terms searches so they don’t cannibalize organic traffic.
  • Use their data. Other internal teams and external agencies working on your brand will have their own wealth of data that could be useful in informing your strategy. Make sure you are liaising with paid media team to find out what search terms are converting for them.
  • Ask for their assistance. If time and skills are limited in your SEO team then you may also need to get creative with asking for help from other members of your team. Can a designer help with your outreach assets, or a developer help you identify the cause of your spider trap? You may have the right resources at your disposal already, just not within your direct team.

12. Improve Existing Content Before Writing New

A final suggestion for making the most of your limited budget when creating a winning SEO strategy is to improve content you already have.

What can you optimize that is already on your site?

Think about videos, images and audio files.

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Look into the schema markup available for your content. This can help its presentation in the SERPs which may gain you more visibility without having to spend money on new content.

Look at the copy on your site that is ranking on pages two or three. See if there are tweaks that can be made to get it ranking on the first page.

You must make sure the assets you already have are working hard for you.

Conclusion

It can be a struggle to drive well-converting organic traffic to a site when your budget is small. It isn’t impossible though.

Some of the most exciting SEO happens when you need to be creative with your time and resources.

More Resources:

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Battling for Attention in the 2024 Election Year Media Frenzy

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Battling for Attention in the 2024 Election Year Media Frenzy

Battling for Attention in the 2024 Election Year Media Frenzy

As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before.

In this article, we’ll explore the key factors that will shape the advertising environment in the coming months and provide actionable insights to help you navigate these turbulent waters.

The Digital Battleground

The rise of cord-cutting and the shift towards digital media consumption have fundamentally altered the advertising landscape in recent years. As traditional TV viewership declines, political campaigns have had to adapt their strategies to reach voters where they are spending their time: on digital platforms.

1713626763 903 Battling for Attention in the 2024 Election Year Media Frenzy1713626763 903 Battling for Attention in the 2024 Election Year Media Frenzy

According to a recent report by eMarketer, the number of cord-cutters in the U.S. is expected to reach 65.1 million by the end of 2023, representing a 6.9% increase from 2022. This trend is projected to continue, with the number of cord-cutters reaching 72.2 million by 2025.

Moreover, a survey conducted by Pew Research Center in 2023 found that 62% of U.S. adults do not have a cable or satellite TV subscription, up from 61% in 2022 and 50% in 2019. This data further underscores the accelerating shift away from traditional TV and towards streaming and digital media platforms.

As these trends continue, political advertisers will have no choice but to follow their audiences to digital channels. In the 2022 midterm elections, digital ad spending by political campaigns reached $1.2 billion, a 50% increase from the 2018 midterms. With the 2024 presidential election on the horizon, this figure is expected to grow exponentially, as campaigns compete for the attention of an increasingly digital-first electorate.

For brands and advertisers, this means that the competition for digital ad space will be fiercer than ever before. As political ad spending continues to migrate to platforms like Meta, YouTube, and connected TV, the cost of advertising will likely surge, making it more challenging for non-political advertisers to reach their target audiences.

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To navigate this complex and constantly evolving landscape, CMOs and their teams will need to be proactive, data-driven, and willing to experiment with new strategies and channels. By staying ahead of the curve and adapting to the changing media consumption habits of their audiences, brands can position themselves for success in the face of the electoral advertising onslaught.

Rising Costs and Limited Inventory

As political advertisers flood the digital market, the cost of advertising is expected to skyrocket. CPMs (cost per thousand impressions) will likely experience a steady climb throughout the year, with significant spikes anticipated in May, as college students come home from school and become more engaged in political conversations, and around major campaign events like presidential debates.

1713626764 529 Battling for Attention in the 2024 Election Year Media Frenzy1713626764 529 Battling for Attention in the 2024 Election Year Media Frenzy

For media buyers and their teams, this means that the tried-and-true strategies of years past may no longer be sufficient. Brands will need to be nimble, adaptable, and willing to explore new tactics to stay ahead of the game.

Black Friday and Cyber Monday: A Perfect Storm

The challenges of election year advertising will be particularly acute during the critical holiday shopping season. Black Friday and Cyber Monday, which have historically been goldmines for advertisers, will be more expensive and competitive than ever in 2024, as they coincide with the final weeks of the presidential campaign.

To avoid being drowned out by the political noise, brands will need to start planning their holiday campaigns earlier than usual. Building up audiences and crafting compelling creative assets well in advance will be essential to success, as will a willingness to explore alternative channels and tactics. Relying on cold audiences come Q4 will lead to exceptionally high costs that may be detrimental to many businesses.

Navigating the Chaos

While the challenges of election year advertising can seem daunting, there are steps that media buyers and their teams can take to mitigate the impact and even thrive in this environment. Here are a few key strategies to keep in mind:

Start early and plan for contingencies: Begin planning your Q3 and Q4 campaigns as early as possible, with a focus on building up your target audiences and developing a robust library of creative assets.

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Be sure to build in contingency budgets to account for potential cost increases, and be prepared to pivot your strategy as the landscape evolves.

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Embrace alternative channels: Consider diversifying your media mix to include channels that may be less impacted by political ad spending, such as influencer marketing, podcast advertising, or sponsored content. Investing in owned media channels, like email marketing and mobile apps, can also provide a direct line to your customers without the need to compete for ad space.

Owned channels will be more important than ever. Use cheaper months leading up to the election to build your email lists and existing customer base so that your BF/CM can leverage your owned channels and warm audiences.

Craft compelling, shareable content: In a crowded and noisy advertising environment, creating content that resonates with your target audience will be more important than ever. Focus on developing authentic, engaging content that aligns with your brand values and speaks directly to your customers’ needs and desires.

By tapping into the power of emotional triggers and social proof, you can create content that not only cuts through the clutter but also inspires organic sharing and amplification.

Reflections

The 2024 election year will undoubtedly bring new challenges and complexities to the world of digital advertising. But by staying informed, adaptable, and strategic in your approach, you can navigate this landscape successfully and even find new opportunities for growth and engagement.

As a media buyer or agnecy, your role in steering your brand through these uncharted waters will be critical. By starting your planning early, embracing alternative channels and tactics, and focusing on creating authentic, resonant content, you can not only survive but thrive in the face of election year disruptions.

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So while the road ahead may be uncertain, one thing is clear: the brands that approach this challenge with creativity, agility, and a steadfast commitment to their customers will be the ones that emerge stronger on the other side.


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Tinuiti Marketing Analytics Recognized by Forrester

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Tinuiti Marketing Analytics Recognized by Forrester

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By Tinuiti Team

Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance

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Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “The Marketing Analytics Landscape, Q2 2024.” This report comprehensively overviews marketing analytics markets, use cases, and capabilities. B2C marketing leaders can use this research by Principal Analyst Tina Moffett to understand the intersection of marketing analytics capabilities and use cases to determine the vendor or service provider best positioned for their analytics and insights needs. Moffett describes the top marketing analytics markets as advertising agencies, marketing dashboards and business intelligence tools, marketing measurement and optimization platforms and service providers, and media analytics tools.

As an advertising agency, we believe Tinuiti is uniquely positioned to manage advertising campaigns for brands including buying, targeting, and measurement. Our proprietary measurement technology, Bliss Point by Tinuiti, allows us to measure the optimal level of investment to maximize impact and efficiency. According to the Forrester report, “only 30% of B2C marketing decision-makers say their organization uses marketing or media mix modeling (MMM),” so having a partner that knows, embraces, and utilizes MMM is important. As Tina astutely explains, data-driven agencies have amplified their marketing analytics competencies with data science expertise; and proprietary tools; and tailored their marketing analytics techniques based on industry, business, and data challenges. 

Our Rapid Media Mix Modeling sets a new standard in the market with its exceptional speed, precision, and transparency. Our patented tech includes Rapid Media Mix Modeling, Always-on Incrementality, Brand Equity, Creative Insights, and Forecasting – it will get you to your Marketing Bliss Point in each channel, across your entire media mix, and your overall brand performance. 

As a marketing leader you may ask yourself: 

  • How much of our marketing budget should we allocate to driving store traffic versus e-commerce traffic?
  • How should we allocate our budget by channel to generate the most traffic and revenue possible?
  • How many customers did we acquire in a specific region with our media spend?
  • What is the impact of seasonality on our media mix?
  • How should we adjust our budget accordingly?
  • What is the optimal marketing channel mix to maximize brand awareness? 

These are just a few of the questions that Bliss Point by Tinuiti can help you answer.

Learn more about our customer-obsessed, product-enabled, and fully integrated approach and how we’ve helped fuel full-funnel outcomes for the world’s most digital-forward brands like Poppi & Toms.

The Landscape report is available online to Forrester customers or for purchase here

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Ecommerce evolution: Blurring the lines between B2B and B2C

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Ecommerce evolution: Blurring the lines between B2B and B2C

Understanding convergence 

B2B and B2C ecommerce are two distinct models of online selling. B2B ecommerce is between businesses, such as wholesalers, distributors, and manufacturers. B2C ecommerce refers to transactions between businesses like retailers and consumer brands, directly to individual shoppers. 

However, in recent years, the boundaries between these two models have started to fade. This is known as the convergence between B2B and B2C ecommerce and how they are becoming more similar and integrated. 

Source: White Paper: The evolution of the B2B Consumer Buyer (ClientPoint, Jan 2024)

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What’s driving this change? 

Ever increasing customer expectations  

Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels.  They also prefer to research and purchase online, using multiple devices and channels.

Forrester, 68% of buyers prefer to research on their own, online . Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels.  They also prefer to research and purchase online, using multiple devices and channels

Technology and omnichannel strategies

Technology enables B2B and B2C ecommerce platforms to offer more features and functionalities, such as mobile optimization, chatbots, AI, and augmented reality. Omnichannel strategies allow B2B and B2C ecommerce businesses to provide a seamless and consistent customer experience across different touchpoints, such as websites, social media, email, and physical stores. 

However, with every great leap forward comes its own set of challenges. The convergence of B2B and B2C markets means increased competition.  Businesses now not only have to compete with their traditional rivals, but also with new entrants and disruptors from different sectors. For example, Amazon Business, a B2B ecommerce platform, has become a major threat to many B2B ecommerce businesses, as it offers a wide range of products, low prices, and fast delivery

“Amazon Business has proven that B2B ecommerce can leverage popular B2C-like functionality” argues Joe Albrecht, CEO / Managing Partner, Xngage. . With features like Subscribe-and-Save (auto-replenishment), one-click buying, and curated assortments by job role or work location, they make it easy for B2B buyers to go to their website and never leave. Plus, with exceptional customer service and promotional incentives like Amazon Business Prime Days, they have created a reinforcing loyalty loop.

And yet, according to Barron’s, Amazon Business is only expected to capture 1.5% of the $5.7 Trillion addressable business market by 2025. If other B2B companies can truly become digital-first organizations, they can compete and win in this fragmented space, too.” 

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If other B2B companies can truly become digital-first organizations, they can also compete and win in this fragmented space

Joe Albrecht
CEO/Managing Partner, XNGAGE

Increasing complexity 

Another challenge is the increased complexity and cost of managing a converging ecommerce business. Businesses have to deal with different customer segments, requirements, and expectations, which may require different strategies, processes, and systems. For instance, B2B ecommerce businesses may have to handle more complex transactions, such as bulk orders, contract negotiations, and invoicing, while B2C ecommerce businesses may have to handle more customer service, returns, and loyalty programs. Moreover, B2B and B2C ecommerce businesses must invest in technology and infrastructure to support their convergence efforts, which may increase their operational and maintenance costs. 

How to win

Here are a few ways companies can get ahead of the game:

Adopt B2C-like features in B2B platforms

User-friendly design, easy navigation, product reviews, personalization, recommendations, and ratings can help B2B ecommerce businesses to attract and retain more customers, as well as to increase their conversion and retention rates.  

According to McKinsey, ecommerce businesses that offer B2C-like features like personalization can increase their revenues by 15% and reduce their costs by 20%. You can do this through personalization of your website with tools like Product Recommendations that help suggest related products to increase sales. 

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Focus on personalization and customer experience

B2B and B2C ecommerce businesses need to understand their customers’ needs, preferences, and behaviors, and tailor their offerings and interactions accordingly. Personalization and customer experience can help B2B and B2C ecommerce businesses to increase customer satisfaction, loyalty, and advocacy, as well as to improve their brand reputation and competitive advantage. According to a Salesforce report, 88% of customers say that the experience a company provides is as important as its products or services.

Related: Redefining personalization for B2B commerce

Market based on customer insights

Data and analytics can help B2B and B2C ecommerce businesses to gain insights into their customers, markets, competitors, and performance, and to optimize their strategies and operations accordingly. Data and analytics can also help B2B and B2C ecommerce businesses to identify new opportunities, trends, and innovations, and to anticipate and respond to customer needs and expectations. According to McKinsey, data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable. 

What’s next? 

The convergence of B2B and B2C ecommerce is not a temporary phenomenon, but a long-term trend that will continue to shape the future of ecommerce. According to Statista, the global B2B ecommerce market is expected to reach $20.9 trillion by 2027, surpassing the B2C ecommerce market, which is expected to reach $10.5 trillion by 2027. Moreover, the report predicts that the convergence of B2B and B2C ecommerce will create new business models, such as B2B2C, B2A (business to anyone), and C2B (consumer to business). 

Therefore, B2B and B2C ecommerce businesses need to prepare for the converging ecommerce landscape and take advantage of the opportunities and challenges it presents. Here are some recommendations for B2B and B2C ecommerce businesses to navigate the converging landscape: 

  • Conduct a thorough analysis of your customers, competitors, and market, and identify the gaps and opportunities for convergence. 
  • Develop a clear vision and strategy for convergence, and align your goals, objectives, and metrics with it. 
  • Invest in technology and infrastructure that can support your convergence efforts, such as cloud, mobile, AI, and omnichannel platforms. 
  • Implement B2C-like features in your B2B platforms, and vice versa, to enhance your customer experience and satisfaction.
  • Personalize your offerings and interactions with your customers, and provide them with relevant and valuable content and solutions.
  • Leverage data and analytics to optimize your performance and decision making, and to innovate and differentiate your business.
  • Collaborate and partner with other B2B and B2C ecommerce businesses, as well as with other stakeholders, such as suppliers, distributors, and customers, to create value and synergy.
  • Monitor and evaluate your convergence efforts, and adapt and improve them as needed. 

By following these recommendations, B2B and B2C ecommerce businesses can bridge the gap between their models and create a more integrated and seamless ecommerce experience for their customers and themselves. 

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