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Twitter Publishes 2020 Marketing Calendar to Help with Strategic Planning

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While the holiday spirit is no doubt slowly starting to kick in, many of you are also probably beginning to map out your 2020 marketing approach, and planning your next campaigns in line with the big events that are on the horizon.

To help you get a head start on what’s coming, Twitter has this week published its 2020 major events calendar, covering all the key dates and events you need to be aware of, separated by type, along with helpful notes to focus your efforts.

Twitter 2020 calendar

As explained by Twitter:

“Twitter is a place for people and brands to connect with what’s happening – and while new conversations are constantly unfolding, there are some buzzworthy dates and events you can plan on. As such, we’ve rounded up 2020’s most-anticipated events that will unfold on Twitter – from the Olympics to #WorldEmojiDay – along with monthly tips for tying them into your strategy.”

As you can see above, the calendar lists each event by type, color-coded into categories like ‘Sports’, ‘Entertainment’ and ‘Holidays’. The listings this time around don’t include relative tweet volume stats on each, which Twitter has included in the past, but you can get additional insights for each event via your Twitter Ads tools.

Twitter events insights

Twitter’s event calendars can be great for mapping out your approach, which can apply beyond Twitter itself. They can also be particularly helpful for smaller events which may not be in your immediate sphere of consciousness, like “National Ice Cream Day”, which could be of significant marketing value for your business, and could otherwise pass you by.

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This year, Twitter has also published three versions of its event calendar.

You can download:

  • The US/Canada version here
  • The UK and Ireland version here
  • The Middle East Region version here

It’s definitely a good resource, and it’s worth downloading and having handy to keep you up to date on the latest opportunities for your marketing efforts.

Socialmediatoday.com

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Meta Adds Updated Congressional District Data to Location Targeting Options for Ads

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Meta Adds Updated Congressional District Data to Location Targeting Options for Ads

Meta has announced an update to its US location targeting options for ads, with US congressional districts, as defined by the 2020 census, to be added as additional geo-targeting options.

As explained by Meta:

Starting May 19, 2022, an additional set of location targeting options will be available for updated US congressional districts following the US 2020 census. These will be added to all ads interfaces (including the API) and will be denoted with “2020-census”. For example, North Carolina’s updated district 5 will be available in location targeting as “North Carolina’s 5th District-2020-Census, United States”.”

It’s a small change in the broader scheme, but could have big implications for those targeting ads based on political announcements or movements, with the more specific location qualifiers providing more considerations for your ad approach.

Meta also notes that as new congressional districts are finalized, it will make them available in its ads interfaces.

“If a state’s updated congressional map is currently in litigation, there will not be a new targeting option for it yet. If an updated congressional district isn’t available yet, we recommend using other location targeting options based on locations such as, such as targeting postal codes, cities and counties.”

So you have various options for geo-targeting your ad campaigns, but the updated districts will provide more accurate audience estimate data, and more specific focus on electoral zones.

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The current, pre-2020 census congressional district targeting options will remain available to advertisers through to the beginning of 2023.

“These districts’ names and boundaries will remain the same. For example, North Carolina’s pre-2020 census district will be available as “North Carolina’s 5th District, United States”.

Again, it’s not a major change, but it does provide more insight into how Meta’s US ad targeting regions are defined, which could have specific value for businesses looking to target ads based on political impacts, interests, regional preferences, etc.

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And with Apple’s ATT prompts taking a chunk out of Meta’s data tracking, you need all the tools you can to maximize ad performance. Up to date location and population data can only help in assessing potential impact.

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