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Twitter Launches New Shopify Integration to Boost eCommerce Opportunities

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Twitter Launches New Shopify Integration to Boost eCommerce Opportunities

Twitter’s looking to take another step towards streamlined in-app commerce with the launch of a new partnership with Shopify, which will enable Shopify merchants to list their products on their Twitter Professional Profiles, with each item, when tapped, then redirecting users to the Shopify product page to make a purchase.

As explained by Twitter:

“We built a Twitter sales channel app, available in Shopify’s App Store and through the Shopify admin, which enables merchants to connect their Twitter account to their Shopify admin and onboard onto our Shopping Manager – the entrypoint to our suite of Twitter Shopping tools where merchants can access and manage our shopping features.”

Those shopping features include a carousel display of products on your profile, and/or a dedicated product display page, with Shopify-connected listings for such now being updated in real time, reflecting your Shopify inventory.

“When they’re ready to purchase, shoppers can checkout on the merchant’s website. Starting today, we are also expanding beyond the beta testing phase for Shop Spotlight and Twitter Shops and making both features available to all merchants in the US”

Twitter initially announced its Shop Spotlight (originally called the ‘Shop Module) last July, adding onto its Professional Profile tools.

Twitter Shop Spotlight

As shown here, the Shop Spotlight is a dedicated space at the top of your business profile where you can showcase your products.

“When people visit a profile with the Shop Spotlight enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase seamlessly in an in-app browser, without having to leave Twitter.”

The dedicated Shop tab meanwhile is another Pro profile element, which takes users to a dedicated display of up to 50 products in a separate tab.

Twitter Shop tab

Twitter’s Professional Profiles were initially only available to selected merchants, but now, all users can convert their Twitter profile to its business option, which provides additional display features for brands, including business category, opening hours, location info, etc.

And now, for Shopify merchants, you can list products too, facilitating direct connection to your purchase pages.

But it doesn’t extend to tweets specifically just yet. Twitter is working on product listings that will display ‘Shop’ buttons in tweets, but they’re not available yet, and they may not end up being a free option, like these new product display tools.

But they are coming, and in conjunction, these new eCommerce tools could be a great way to better connect your product listings into real time tweet discussion.

Twitter’s new Shopify integration will initially be made available to all US Shopify merchants.



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Pinterest Ends its Creator Rewards Program for Idea Pins

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Pinterest Ends its Creator Rewards Program for Idea Pins

Pinterest has announced that it’s ending its Creator Rewards program, with the incentive offering set to shutter later this week.

Pinterest’s Creator Rewards scheme provided a means for creators to make money by creating themed Idea Pins, based on monthly prompts provided by Pinterest.

That enabled Pinterest to both encourage Idea Pin activity, and guide those Pins towards more engaging elements – but now, it’s moving on from the project.

As reported by The Information:

After the program’s conclusion on Wednesday, [Pinterest] will pay a one-time bonus to creators in the program who participated in at least one reward goal in August, September or October, a Pinterest spokesperson said. The company declined to share how much it was giving away in bonuses or how many people were part of the creator rewards program.”

Various social platforms have offered similar incentive schemes, with varying levels of success, but for the most part, they’ve eventually become unsustainable. Which, in some ways, is expected. Direct payments from the platforms are ideally designed help to guide creators into other monetization avenues, and are not geared towards building reliance on those payments themselves.

Snapchat has experienced similar issues with its Spotlight program, which is also now more aligned to specific thematic targets, while TikTok’s still working on the best way to ensure its top stars continue to get paid.

It is worth noting that this is separate from Pinterest’s $500k Creator Fund, which is another program designed to encourage creators to keep posting to the app.

The Creator Fund is specifically aimed at supporting Creators and communities ‘that have been disproportionately underrepresented’, and that program will continue on at this stage.

Cracking the code of creator funding is complex, especially in content formats that don’t support insertion of ads, where you can directly attribute revenue based on views. No platform has got this 100% right as yet, but more options are evolving, which could provide more avenues for sustainable creator funding in future.

But evidently, Pinterest found that this one wasn’t it. The program will shutter on Wednesday this week.

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