Pinterest launches virtual makeup ‘Try On’ feature, starting with lipstick

A new Pinterest feature will allow users to virtually try on products, starting with lipstick, before they shop from retailers like Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional Makeup, YSL…

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Facebook and eBay pledge to do more to tackle trade in fake reviews after pressure from UK regulator

Facebook and eBay have made commitments to do more to stop fake reviews being sold on their platforms after coming under pressure from a UK markets regulator — even as…

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Snackpass snags $21M to let you earn friends free takeout

“We were in the back washing blenders so they could keep taking Snackpass orders,” recalls co-founder and CEO Kevin Tan. The team from order-ahead food startup Snackpass was willing to…

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11 Proven PPC strategies for your ecommerce site

This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so many different things that…

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TikTok tests social commerce

TikTok is beginning to dabble in social commerce. The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination)…

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Lowlights from Zuckerberg’s Libra testimony in Congress

“I don’t control Libra” was the central theme of Facebook CEO Mark Zuckerberg’s testimony today in Congress. The House of Representatives unleashed critiques of his approach to cryptocurrency, privacy, encryption…

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Snapchat beats in Q3, adding 7M users & revenue up 50%

The Snap-back continues. Snapchat blew past earnings expectations for a big beat in Q3, as it added 7 million daily active users this quarter to hit 210 million, up 13%…

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Snapchat goes after retailers and DTC brands with new Dynamic Ads

Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other direct-to-consumer brands — a…

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This brilliant app waits on hold for you

DoNotPay helps you get out of parking tickets and cancel forgotten subscriptions, and now it can call you when it’s your turn in a customer service phone queue. The app…

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GoFundMe launches free platform for nonprofits and charities, rolls out button to donate anywhere

GoFundMe has made its name primarily as a platform for individuals to create fundraisers for personal causes — a service that has seen hundreds of campaigns go viral through social…

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