Facebook is bringing a Shop section to its app, while Instagram expands Live Shopping
Facebook is announcing a number of new e-commerce features both within the main Facebook app and on Instagram. The pandemic has forced many businesses to shift online, and Facebook made…
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COVID-19 pivot: Travel unicorn Klook sees jump in staycations
Spring 2020 was gloomy for Klook. As countries closed their borders and went into complete or partial lockdown, the SoftBank-backed travel platform saw its revenue plummet by as much as…
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4 Tips For Facebook Catalog Sales Campaigns Efficiency
When it comes to using paid media to promote an e-commerce business, catalogs and product feeds are the star of the show. The purpose of catalogs and product feeds is…
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4 views on the future of retail and the shopping experience
The global spread of COVID-19 and resulting orders to shelter in place have hit retailers hard. As the pandemic drags on, temporary halts are becoming permanent closures, whether it’s the…
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Facebook and Instagram roll out Shops, turning business profiles into storefronts
Starting today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of e-commerce —…
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7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
Building a good conversion funnel on your e-commerce site means optimizing it in many different ways that can enhance your conversions and profits. This includes many practices that contain the…
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Instagram founder launches gift card site for quarantined restaurants
Coronavirus quarantines are hurting local businesses, but Instagram co-founder Mike Krieger wants to help them keep revenue rolling in. Krieger and his wife Kaitlyn this week launched SaveOurFaves, a directory…
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Shopify joins Facebook’s cryptocurrency Libra Association
After eBay, Visa, Stripe, and other high-profile partners ditched the Facebook-backed cryptocurrency collective, Libra scored a win today with the addition of Shopify. The ecommerce platform will become a member…
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Ecommerce SEO: Optimizing and Ranking Category Pages
As is the case with most eCommerce companies, category pages are among their most important destinations. Given their prominent status in the eCommerce website hierarchy, these high-priority pages often pull…
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Are High Shipping Prices Killing Your Ecommerce Sales?
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways to increase leads or…
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