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Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns

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Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns

Easter is almost here, and if you’re looking to tap into the season to maximize your marketing opportunities, Twitter has shared some tips and usage insights to help guide your approach – including the best hashtags to use for the event.

As you can see, last year, the most used hashtags around Easter were:

  • #Easter
  • #HappyEaster
  • #Easter2021
  • #EasterSunday
  • #Giveaway
  • #EasterBunny
  • #Win

So giveaways are obviously a key brand approach, which could be worth noting in your strategy.

It’s hard to say how beneficial, or not, hashtags are on Twitter are these days, with Twitter itself advising brands to not include any hashtags at all in certain instances.

The basic rule of thumb is that if you’re including a link, and you want to guide users to click, then maybe adding hashtags won’t be helpful, as it gives them other things to click on in the tweet. But if you’re looking to amplify your messaging, and increase brand awareness, specifically through your tweets, then hashtags can help – though as always, it will come down to your audience and focus, and it’s worth experimenting to see what results you get.

Twitter also suggests that brands ‘embrace emojis for an extra dash of Easter fun’.

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“The top used emojis last Easter include the rabbit face emoji, the hatching chick emoji, the egg emoji, bunny emoji and laughing face emoji. Just make sure to avoid repeating the same emoji over and over, as it can be disruptive for assistive technology users.”

Twitter has also included a collection of Easter keywords, which could further highlight the key topics of interest for the season:

  • Easter eggs
  • Easter egg hunts
  • candy and chocolate
  • family time
  • making Easter dinner
  • brunch
  • egg decorating
  • hosting family

In addition to this, Twitter suggests that brands consider four types of tweet to link into the season:

  • Video tweets – Twitter says that video can be a great way to show off your Easter products, while behind-the-scenes clips also tend to do well
  • Show your sense of humor – Easter is a time of celebration and cheer, and as such, keeping it light with jokes and comedy can be another way to tie into the festivities
  • Giveaways – As per above, giveaways always do well, but if you’re looking to drive attention, then a themed giveaway could be a good tie-in option that will help to amplify your messaging
  • Tweets aimed at parenting – Twitter also suggests that brands ‘tweet useful resources, like recipes, Easter egg hunt tips and games’. Twitter also notes that asking people to share their own tips in the comments can drive even more engagement.

It’s likely a little late in the season to be getting your plans in shape, but if you’re looking for last-minute tweaks and things to try, then these notes could provide some guidance, or notes to consider.

You can check out Twitter’s full list of Easter marketing tips here.




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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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