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Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns

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Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns

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Easter is almost here, and if you’re looking to tap into the season to maximize your marketing opportunities, Twitter has shared some tips and usage insights to help guide your approach – including the best hashtags to use for the event.

As you can see, last year, the most used hashtags around Easter were:

  • #Easter
  • #HappyEaster
  • #Easter2021
  • #EasterSunday
  • #Giveaway
  • #EasterBunny
  • #Win

So giveaways are obviously a key brand approach, which could be worth noting in your strategy.

It’s hard to say how beneficial, or not, hashtags are on Twitter are these days, with Twitter itself advising brands to not include any hashtags at all in certain instances.

The basic rule of thumb is that if you’re including a link, and you want to guide users to click, then maybe adding hashtags won’t be helpful, as it gives them other things to click on in the tweet. But if you’re looking to amplify your messaging, and increase brand awareness, specifically through your tweets, then hashtags can help – though as always, it will come down to your audience and focus, and it’s worth experimenting to see what results you get.

Twitter also suggests that brands ‘embrace emojis for an extra dash of Easter fun’.

“The top used emojis last Easter include the rabbit face emoji, the hatching chick emoji, the egg emoji, bunny emoji and laughing face emoji. Just make sure to avoid repeating the same emoji over and over, as it can be disruptive for assistive technology users.”

Twitter has also included a collection of Easter keywords, which could further highlight the key topics of interest for the season:

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  • Easter eggs
  • Easter egg hunts
  • candy and chocolate
  • family time
  • making Easter dinner
  • brunch
  • egg decorating
  • hosting family

In addition to this, Twitter suggests that brands consider four types of tweet to link into the season:

  • Video tweets – Twitter says that video can be a great way to show off your Easter products, while behind-the-scenes clips also tend to do well
  • Show your sense of humor – Easter is a time of celebration and cheer, and as such, keeping it light with jokes and comedy can be another way to tie into the festivities
  • Giveaways – As per above, giveaways always do well, but if you’re looking to drive attention, then a themed giveaway could be a good tie-in option that will help to amplify your messaging
  • Tweets aimed at parenting – Twitter also suggests that brands ‘tweet useful resources, like recipes, Easter egg hunt tips and games’. Twitter also notes that asking people to share their own tips in the comments can drive even more engagement.

It’s likely a little late in the season to be getting your plans in shape, but if you’re looking for last-minute tweaks and things to try, then these notes could provide some guidance, or notes to consider.

You can check out Twitter’s full list of Easter marketing tips here.



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UK teen died after ‘negative effects of online content’: coroner

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Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.

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“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.

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“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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