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Twitter Publishes 2022 Major Events Calendar to Assist with Your Marketing Plans



Twitter Publishes 2022 Major Events Calendar to Assist with Your Marketing Plans

This will help in your 2022 planning.

Amid the ongoing pandemic, mapping out an effective strategy has been virtually impossible, in all businesses, because with everything changing, we never know what’s getting back to normal and what isn’t, and how each of these re-openings or cancellations will then alter subsequent consumer behavior and activity.

Events are a big one – over the past two years, we’ve become increasingly familiar with the fine print on tickets, and the refund policies for in-person events, because you never know, up till the last minute, what’s actually going ahead.

That makes planning your tie-in social media campaigns challenging, because there’s little point mapping out your CES-aligned tweet schedule if CES is then canceled, costing you money and time.

For social media marketers, that’s made things a lot more fluid, which is why Twitter has also altered its approach to its annual events calendars, opting to host an interchangeable, editable listing online, instead of a hard copy or PDF document that you can then download and build from.

Twitter’s 2022 planning calendar is now live at this link, and while some events will still be added and removed throughout the year, it’s a handy companion for your planning and strategy.

As you can see here, Twitter’s planner maps out all the key dates and events of note for each month, with a listing of things that are currently scheduled to go ahead.


Of course, you should check in on all the conferences and sporting events individually, to ensure that they actually are being held. But the listing does provide a solid reference guide for all the key tie-in opportunities for your social media campaigns throughout the year.

What’s more, Twitter has published regional events calendars for Australia, Brazil, Canada, France, Germany, India, Japan, MENA, Mexico, SEA, Spain and the UK.

It’s a great resource, worth bookmarking for your planning – and even if things do change, it’s still good to know what’s scheduled to be coming up to better map out your approach.

Couple that with Twitter’s comprehensive 2022 marketing guide, and you have pretty much all you need to build a solid Twitter strategy.

You can check out Twitter’s 2022 marketing calendar here.

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TikTok Launches New ‘Order Center’ eCommerce Tracking Hub with Selected Users



TikTok Updates Ad Policies to Limit Unwanted Exposure Among Younger Users in Europe

Get ready for TikTok to make a bigger push on in-app shopping, with some users now seeing a new ‘Order Center’ panel in the app, which tracks any products that you’ve purchased, looked at, or even, potentially, may be interested in, in the app.

As you can see in this example, posted by social media expert Matt Navarra, the new ‘Order Center’ is now appearing for some users alongside their ‘Edit Profile’ option in the app.

Tap on it and you’ll be taken through to a dedicated eCommerce display, where you can track all aspects of your TikTok shopping experience, including payment details, items you’ve tagged, recommendations, order status, etc.

TikTok Order Center

It’s the latest in TikTok’s shift towards eCommerce, which has already been a winner in the Chinese version of the app. Indeed, the majority of the revenue generated by Douyin, the Chinese variation of TikTok, now comes from in-stream eCommerce integrations, which has also facilitated new pathways for creator monetization, via brand partnership integrations that enable more organic type promotions in the app.

Douyin Stores

As such, TikTok is very keen to push the same in TikTok as well – though recent signs have suggested that western audiences are not taking to social commerce with the same enthusiasm as those in the Chinese market.

Just last week, Facebook announced that it’s shutting down its experiments with live shopping in the app, as of October this year. Meta, of course, has other financial pressures to contend with, and it’s been working to streamline its operations, with a focus on its larger metaverse push instead.

But even so, the fact that Meta’s willing to stop experimenting with live commerce entirely would suggest that it hasn’t been seeing good response to its initial experiments, which may not bode well for TikTok’s plans (note: Meta will continue to push ahead with its live shopping experiments on Instagram).

But TikTok needs eCommerce to work, especially from a revenue share perspective.

Many TikTok creators have already expressed their frustration at the inconsistent and low payment amounts available via TikTok’s Creator Fund, and without in-stream ads to directly monetize content, it needs alternative angles to provide revenue-generation tools – or it risks losing its top stars to YouTube instead.


And while TikTok is the app of the moment, it could still see a fall from grace if that does happen, and the app’s big stars shift exclusively to YouTube, which has also been seeing strong growth in the adoption of Shorts, its TikTok clone functionality.

Which is why TikTok continues to plow ahead with eCommerce additions like this – despite general lack of enthusiasm for such in most western markets, which has even seen TikTok itself scale back its live shopping ambitions in Europe due to low adoption and internal conflicts.

But for TikTok, this has to happen, and for parent company ByteDance, which is also dealing with the impacts of the current economic downturn, it has to happen now.

As such, you can expect to see a lot more eCommerce options bleeding into your TikTok feed as we head into the holiday push. Whether you want them or not.

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