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Twitter Removes the Option to Create Moments, Effectively Shutting Down the Feature

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Twitter Removes the Option to Create Moments, Effectively Shutting Down the Feature

In news that won’t have a huge impact, but does hold a level of symbolic relevance, Twitter has today announced that Moments are no more.

Well, sort of. As Twitter notes, you’ll still be able to view Moments created in times past. But the option to create new Moments is going away, which effectively marks the end of the Moments project, which was launched with much fanfare just days after the exit of former Twitter chief Dick Costolo back in 2015.

At that time, Moments were being touted as ‘a brand new way to look at tweets’, with Twitter looking to make the feature a big focus, as a means to help highlight the best of what the platform has to offer, without needing to know your way around the app, or be following the right people.

Moments was a highlight reel of the top stories each day curated by Twitter’s news team. But while the initial response to the option showed some promise, Moments usage, and interest, has steadily declined over time.

In 2017, Twitter backtracked on its dedicated Moments tab, replacing it with Explore instead, a more inclusive discovery surface for top tweet content. The following year, Twitter removed the option to create moments on mobile, which effectively flagged the end of the experiment, at least as a focal point for the app.

But users have still been able to create Moments on desktop, and a number of people still do, which provides a means to create dedicated highlight packages of top tweets, good for summaries of, say, Twitter chats and highly tweeted events.

But still, not many people are using them.

Last March, Twitter also removed the option to embed Moments, due to low usage of the option. And then, amid the recent mass lay-offs following Elon Musk’s takeover at the app, most of Twitter’s curation team was let go. The platform is now honing its focus on things like subscriptions and payments, as part of Musk’s ‘Twitter 2.0’ plan, which has also seen the demise of other elements, like its publisher partnership program for Twitter Blue, its COVID misinformation enforcement, and its podcast audio tab.

And now Moments becomes another casualty of that shift.

Again, from a practical standpoint, the impact will likely be minimal, but it’s another element of the app that will head to the digital graveyard, along with Fleets, Vine, Periscope and other features.

Really, Moments never truly lived up to its promise, but at the same time, it was probably never going to, as reforming the concept of what tweets can be has never actually worked out.

Which is restrictive to a degree, but maybe there’s more than can be gleaned from tweets themselves, and maybe, possibly, Elon Musk is the man to do it.

I mean, the app’s still running, with half the staff gone so maybe there is some method to what seems like madness.

Either way, Moments won’t be part of that future, with the functionality now being removed from the app.

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

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These Guys Are Stupid, And I'm Being Charitable

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These Guys Are Stupid, And I'm Being Charitable

Why do some organizations still solicit funds the way they did in the 1960s? You need to take a smarter marketing approach, or you’ll waste money like they do. I’m still getting about two bucks a month in cash from stupid, misguided charities that insist on sending me actual money in the mail. I get …

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