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Meta Adds New Creator Monetization Options for the Holidays, with a Focus on Stars Donations

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Meta Adds New Creator Monetization Options for the Holidays, with a Focus on Stars Donations

Meta has announced a new set of creator monetization incentives and tools just in time for the holidays, which focus specifically on its Stars creator donation process, while it’s also working to improve its payout systems to get money to creators faster, and improve their connection with its platforms.

First off, Meta’s looking to encourage more use of Stars over the holiday break, with a range of new incentives and offers for the program.

From now until the end of the year, Meta’s offering limited-time, holiday-themed virtual gifts to make Stars donations even more enticing, while it’s also added new Stars Party bonus incentives for creators, which will help them generate even more revenue via Stars promotions.

As you can see in this example, through the Stars Party bonus program, creators will receive additional Stars from Meta if they reach certain thresholds (in this case 10k Stars), which will help entice both creators and their audience to push towards those higher goals.

For context, 10k Stars is currently valued at just over $150 USD, depending on the package/s that you buy.

Meta Creator Monetization Updates

Though that’ll also be different, with Stars being offered at cheaper price points over the next few weeks.

Fans will be able to get an additional 5% to 20% more Stars, depending on the pack they purchase. People can buy Stars at a discount in videos and in the Stars store. The sale will be offered across Live, On Demand, and Reels.

Meta would of course prefer that you go to the Stars store to make a purchase, as that will help it avoid Apple’s 30% in-app purchase tax. But either way, you’ll now have more, cheaper options to buy Stars, with Meta hoping to use the extra engagement opportunities over the holiday season to boost awareness of its creator donation tools.

Meta’s also looking to make it easier for creators to acknowledge those who send Stars, with a new filter in Comments Manager which displays all comments that were sent with Stars.

Meta Creator Monetization Updates

As you can see here, creators will then be able to reply to multiple Stars comments at once – which feels a little impersonal, but dependent on the scale of responses you need to send, it could be a handy way to recognize each contributor, and help to enhance community connection.

Meta’s also rolling out themed virtual gifts to Facebook Reels, beginning with popular Reels topics, including pets, cars, fashion and dance.

Meta Creator Monetization Updates

It’s also looking to encourage more Stars usage in Reels by giving some Reels users free Stars to send to eligible creators.

Meta’s also automatically enabling Stars on selected public creator content, including within Facebook Reels. That’ll help to raise awareness of the option, and get more people making money from their content in its apps.

On ads, Meta continues to test Overlay and Post Loop ads in Reels, with a view to expanding Reels monetization, offering new opportunities for creators and brands.

On another front, Meta’s also looking to improve its payments process, and get creators paid sooner, by lowering the threshold for US-based creators to get paid from $100 to $25.

“This will help small, earlier-stage creators get paid sooner. The new payout threshold will apply to Stars and Facebook Subscriptions, and will be available for additional Facebook monetization products in the coming weeks.

It’s also added a new Subscribe button on Facebook Watch to encourage sign-ups, as another incentive to drive audience growth and engagement.

Oh, also this:

“We’re expanding access to live chat agent support to eligible creators on Pages and Professional Mode in the US with 10,000 or more followers, connecting creators with live support to help resolve their monetization issues.”

Live support, from Meta. Amazing to see. You know it’s taking creators seriously when it adds direct contact options.

Which makes sense, because Meta needs creators to help it build the next stage of digital connection, with its metaverse project set to rely on creative contributions to build more immersive, creative and engaging digital experiences.

As such, Meta needs to work now to improve its creator monetization tools, and build stronger bonds with emerging stars, which will then enable it to guide top talent into its next-level experiences.

Immediate monetization, and playing a part in the broader ‘Creator Economy’ is a key focus right now, but the bigger picture, as always, is how Meta can convert its current key trends into the metaverse experience.

If it can establish stronger bonds, and entice creators to build more reliance on its platforms, that will hold in good stead to use these connection to promote its metaverse experiences.

You can read more about Meta’s latest creator tools updates here.

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Meta says Trump to be allowed back on Facebook, Instagram

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Meta wants the UK to keep some EU e-commerce rules instead of scrapping them in its planned bonfire of Brussels legislation

Meta image: — © AFP INDRANIL MUKHERJEE

Glenn CHAPMAN

Social networking giant Meta announced Tuesday it would soon reinstate former president Donald Trump’s accounts on Facebook and Instagram with “new guardrails,” two years after he was banned over the 2021 US Capitol insurrection.

“We will be reinstating Mr. Trump’s Facebook and Instagram accounts in the coming weeks,” Nick Clegg, Meta’s president of global affairs, said in a statement, adding that the move would come with “new guardrails in place to deter repeat offenses.”

Going forward, the Republican leader — who has already declared himself a 2024 presidential candidate — could be suspended for up to two years for each violation of platform policies, Clegg said.

It was not clear when or if Trump will return to the platforms, and his representatives did not immediately respond to a request for comment.

But the 76-year-old tycoon reacted in typically bullish fashion, crowing that Facebook had lost “billions of dollars in value” in his absence.

“Such a thing should never again happen to a sitting President, or anybody else who is not deserving of retribution!” he said on his Truth Social platform.

Facebook banned Trump a day after the January 6, 2021 uprising, when a mob of his supporters seeking to halt the certification of his election defeat to Joe Biden stormed the US Capitol in Washington.

The former reality TV star had spent weeks falsely claiming that the presidential election was stolen from him and he was subsequently impeached for inciting the riot.

In a letter asking for the ban to be overturned, Trump’s lawyer Scott Gast said last week that Meta had “dramatically distorted and inhibited the public discourse.”

He asked for a meeting to discuss Trump’s “prompt reinstatement to the platform” of Facebook, where he had 34 million followers, arguing that his status as the leading contender for the Republican nomination in 2024 justified ending the ban.

American Civil Liberties Union executive director Anthony Romero said Meta was making “the right call” by allowing Trump back onto the social network.

“Like it or not, President Trump is one of the country’s leading political figures and the public has a strong interest in hearing his speech,” Romero said in a release.

“Indeed, some of Trump’s most offensive social media posts ended up being critical evidence in lawsuits filed against him and his administration.”

The ACLU has filed more than 400 legal actions against Trump, according to Romero.

– Extremism engine? –

Advocacy groups such as Media Matters for America, however, vehemently oppose allowing Trump to exploit Facebook’s social networking reach.

“Make no mistake — by allowing Donald Trump back on its platforms, Meta is refueling Trump’s misinformation and extremism engine,” said Media Matters president Angelo Carusone.

“This not only will have an impact on Instagram and Facebook users, but it also presents intensified threats to civil society and an existential threat to United States democracy as a whole.”

A US congressional committee recommended in December that Trump be prosecuted for his role in the US Capitol assault.

His Twitter account, which has 88 million followers, was also blocked after the riot, leaving him to communicate through Truth Social, where he has fewer than five million followers.

Trump’s shock victory in 2016 was credited in part to his leverage of social media and his enormous digital reach.

New Twitter owner Elon Musk reinstated Trump’s account last November, days after the brash billionaire announced a fresh White House run. He has yet to post.

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Things May Finally Be Looking Up for Meta Stock

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Things May Finally Be Looking Up for Meta Stock

Last year was brutal for Meta Platforms (META 3.01%). The Facebook, Instagram, WhatsApp, and Messenger parent’s ad revenue suffered as a weak macroeconomic environment and changes to ad tracking and measurement on Apple‘s mobile operating system combined to create a significant headwind.

This headwind wreaked havoc on the stock, with shares of the tech company declining 65% last year. But The Wall Street Journal reported on Friday that there may be some signs of improvement in Meta’s business — something that could prove to be a catalyst for the stock.

Here’s a look at why 2023 could be a decent year for Meta’s business and possibly its stock, too.

Meta’s nightmare 2022

It’s not surprising that Meta’s stock took a beating last year. The bad news started early in 2022, when Meta reported its fourth-quarter 2021 results and said first-quarter revenue growth would slow dramatically due to Apple’s iOS changes, a weak macroeconomic environment, and a shift of user engagement within the company’s apps to its TikTok-like Reels format, which was monetizing at a lower rate than its more mature formats. 

These trends largely persisted throughout 2022, as revenue growth decelerated dramatically in Q1 and turned negative by Q2. Revenue growth continued to decline on a year-over-year basis in Q3, and management said it expected fourth-quarter revenue to decline between 3% and 11% year over year. The midpoint of this range would be worse than the company’s 4% revenue decline in Q3.

A turnaround may be underway

While Meta’s performance was dismal last year, management emphasized on several occasions that it was confident it could turn things around eventually. In particular, the social media company believed it would be able to build out solutions to make its ad tracking and measurement less reliant on Apple’s mobile operating system’s capabilities. Further, Meta said throughout the year that even though its Reels format may be a headwind today, it would become a tailwind as the company improved its monetization.

Based on a report from WSJ on Friday, Meta has been making progress on these fronts. Investment in artificial intelligence tools to improve ad-targeting and forecasting and a shift to ad products that are less reliant on Apple’s mobile operating system are paying off, WSJ reports. “Executives told employees in October that Meta expected to begin rebounding from Apple’s change as soon as that quarter, which ended Dec. 31,” wrote WSJ‘s Jeff Horwitz and Salvador Rodriguez, citing “internal documents” at Meta.

Of course, it’s still impossible to know what Meta’s fourth-quarter results may look like. We’ll find out when the company reports fourth-quarter results on Feb. 1. It’s worth noting that Meta’s third-quarter report was released toward the end of October — the same month WSJ said executives reported these improvements to employees, and almost a month into Q4. Management, therefore, likely attempted to conservatively bake in any improvements it was seeing into its fourth-quarter revenue guidance.

While it’s possible Meta surprises to the upside for its fourth-quarter 2022 results, the internal documents WSJ cites at least provide an encouraging backdrop for a potential turnaround in the company’s top-line trajectory in 2023.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool’s board of directors. Daniel Sparks has no position in any of the stocks mentioned. His clients may own shares of the companies mentioned. The Motley Fool has positions in and recommends Apple and Meta Platforms. The Motley Fool recommends the following options: long March 2023 $120 calls on Apple and short March 2023 $130 calls on Apple. The Motley Fool has a disclosure policy.

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



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