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Twitter Tests New Professional Account Options, Including Updated Link Buttons and Shopping Tools

Published

1 year ago

August 27, 2022

Twitter’s slowly adding more options to its Professional Accounts tools, with new, variable link CTAs now being rolled out to business users in the app.

As you can see in this example, posted by app researcher Nima Owji, Twitter’s adding another new profile ‘Spotlight’ option, with a customized ‘Link’ display, in which you can choose from various CTAs for a prominent button on your profile page.

The new link CTA button will include a range of text options, which could provide another way to drive more direct traffic from your Twitter profile, and enhance the value of its Professional Account options.

Twitter first began testing its Professional Profiles in April last year, with selected brands taking part in the initial beta program. Twitter then opened up the option to all brands and creators in March, with all businesses now able to include various additional info panels on their main Twitter page, including business category, location, contact info and more.

???? We’re going global! Now, any professional around the world can add a Location Spotlight to their profile to help customers find their biz location and get in touch faster. And☝️it has a new Google Maps integration to help customers with directions. pic.twitter.com/Uw5oLdJWXU

— Twitter Business (@TwitterBusiness) August 4, 2022

As you’ll note here, Twitter’s also developing its new shopping options, with ‘Shop’ being another option within your Pro profile spotlights.

On that front, Twitter is also developing a new product management platform to assist in building your in-app product showcase.

As you can see in this example, Twitter now has a new ‘Shopping Manager’ platform, which will enable brands to upload and manage their product catalog, in alignment with in-app display.

Twitter’s been working to integrate more shopping options, via on-profile displays, in-tweet product presentation, new ad formats and more.

Though the bigger question is whether consumers actually want to shop within social apps.

Amid the pandemic, when we were all stuck at home, eCommerce rates soared, exacerbating previously established and steadily growing trends. Many viewed this as a signal of things to come, and predicted that consumers would never go back to in-store shopping at the same rates.

But for the most part, they did. Despite eCommerce providing more convenience, and many users getting more exposure to their online shopping options, online sales, in large part, have receded back to the mean, still growing, in line with broader trends, but not at the transformative rates we had seen due to the COVID lockdowns.

That’s impacted the overall social commerce push, with Meta and TikTok, in particular, reporting less than expected interest in their evolving eCommerce offerings.

Which could also impact Twitter, and its add-on sales tools. Of course, it’s worth Twitter trying, and these new features could be of significant value within different contexts, and for different brands.

But the enthusiasm around the potential of in-stream commerce has died down somewhat, just at the time that Twitter looks to be making a bigger push.

Which could mean that this sees limited take up, and limited interest from businesses and consumers alike. But again, it’s worth an experiment, and there may be ways for Twitter to encourage more eCommerce activity via these evolving options.

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TikTok announces $1.5 bn deal to restart Indonesia online shopping business

Published

5 hours ago

December 11, 2023

Entireweb News Bot

TikTok has around a billion montly users and its growth among young people far outstrips its competitors – Copyright AFP/File SEBASTIEN BOZON

Chinese-owned short video app TikTok on Monday announced a $1.5 billion investment in GoTo group in a deal that would allow it to restart its online shop in Indonesia, the companies said in a statement.

Under the deal, TikTok Shop will be merged into GoTo’s Tokopedia, and TikTok will have a controlling stake in that entity.

“TikTok has committed to invest over US$1.5 billion in the enlarged entity over time, to provide future funding required by the business, without additional dilution to GoTo,” the Indonesian firm said.

“TikTok, Tokopedia and GoTo will transform Indonesia’s e-commerce sector, creating millions of new job opportunities over the next five years.”

“The strategic partnership will commence with a pilot period carried out in close consultation with and supervision by the relevant regulators,” GoTo said, adding that it expected the deal to close in 2024.

TikTok in October shut down its online shop in Indonesia, one of its biggest markets.

That came days after Southeast Asia’s largest economy banned sales on social media to protect millions of small businesses.

The regulation means social media firms cannot conduct direct transactions but only promote products on their platforms in Indonesia, the first country in the region to act against TikTok’s growing popularity as an e-commerce site.

Indonesia’s e-commerce market is dominated by platforms such as Tokopedia, Shopee and Lazada but TikTok Shop gained a significant market share since launching in 2021.

Indonesia, with 125 million users, is TikTok’s second-largest global market after the United States, according to company figures.

The Indonesian ban came after calls grew for regulation governing social media and e-commerce, with offline sellers seeing their livelihoods threatened by the sale of cheaper products on TikTok Shop and other platforms.

The regulation was yet another setback for TikTok, which has faced intense scrutiny in the United States and other nations in recent months over users’ data security and the company’s alleged ties to the Chinese government.

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SOCIAL

TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

Published

12 hours ago

December 11, 2023

Entireweb News Bot

TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

Just two months ago, ByteDance-owned TikTok abruptly closed its shopping platform in Indonesia to comply with surprise regulations from the Southeast Asian country’s government. Jakarta ordered social media companies like TikTok and Facebook to stop selling goods on their platforms, demanding a separation of social media and e-commerce services.

TikTok now seems to have found a way to revive its e-commerce dreams in Indonesia by spending billions to start a joint venture with Indonesian tech giant GoTo. On Monday, the two companies announced that TikTok Shop will now be available on GoTo’s Tokopedia platform.

“Tokopedia and TikTok Shop Indonesia’s businesses will be combined under the existing PT Tokopedia entity in which TikTok will take a controlling stake. The shopping features within the TikTok app in Indonesia will be operated and maintained by the enlarged entity,” TikTok said in a statement Monday.

TikTok will invest over $1.5 billion into Tokopedia, taking a 75% stake in the platform. GoTo will remain an ecosystem partner to Tokopedia and receive an “ongoing revenue stream from Tokopedia commensurate with its scale and growth,” but will not be required to continue funding the platform. Further funding from TikTok also won’t reduce GoTo’s remaining 25% stake.

Getting back into the Indonesian ecommerce market will be a win for TikTok. Indonesia, which is the platform’s largest market outside of the U.S., is key to Tiktok’s online shopping aspirations. In June, CEO Shou Zi Chew pledged to “invest billions in Indonesia and Southeast Asia over the next few years.”

ByteDance wants to replicate its Chinese e-commerce successaround the globe. Last year, consumers spent in China 1.41 trillion yuan ($196 billion) on products sold on Douyin, the version of TikTok for the Chinese market, The Information reported in January. ByteDance, through TikTok, is expanding its online shopping services in both Southeast Asia and the U.S. Yet the company is struggling to win over American consumers: The Information reported in August that U.S. shoppers are spending just $4 million a day, equivalent to $1.4 billion over a whole year, on goods sold on the social media platform. (TikTok officially launched TikTok Shop in the U.S. in September, though sellers have complained about a flood of low-quality products on the platform).

Before Indonesia imposed its ban in September, the country’s president, Joko Widodo, complained that social media platforms were threatening local micro-, small- and medium-sized enterprises. Government officials also accused TikTok of engaging in predatory pricing.

GoTo’s deal with TikTok means the Indonesian tech giant is giving up its majority ownership of Tokopedia . Tokopedia started in 2008 and grew to be one of Indonesia’s largest e-commerce platforms. The company merged with ride-hailing startup GoJek in 2021, becoming GoTo Group. The company debuted on Jakarta’s stock exchange in April last year.

Yet the company has struggled to wow investors since then. GoTo has yet to make a profit since becoming a public company. The tech firm reported 2.4 trillion Indonesian rupiah ($147 million) in net losses last quarter, significantly less than the 6.7 trillion rupiah ($428 million) it lost this time last year.

Investors do not appear to be thrilled by the news of GoTo’s TikTok partnership. Shares fell by over 19% by 2:30pm Indonesia time on Monday, erasing gains made late last week as rumors began to build of the new partnership.

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SOCIAL

How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Published

18 hours ago

December 11, 2023

Entireweb News Bot

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories: