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Instagram’s Innovative ‘Flipside’ Feature Redefines Private Sharing, Alternative for Finsta

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Instagram Rolls Out Global Reels Download Feature

Instagram is currently in the testing phase for ‘flipside,’ a feature reminiscent of finstas that is already somewhat present on the platform. This new addition allows users to create a secondary photo grid accessible exclusively to selected friends. 

(Photo : Alexander Shatov from Unsplash)
According to Adam Mosseri, the head of Instagram, the platform will now allow everyone to download public Reels. Before, you can only save it within the app.

Testing ‘Flipside’

Instagram is currently experimenting with a new feature designed to provide users with an alternative to finstas. Termed as “flipside,” this feature enables individuals to establish a secondary photo grid accessible only to selected friends.

While this concept might ring a bell, Engadget reported that Instagram has previously facilitated the creation of posts intended for a more restricted audience. 

In November, the platform introduced the capability for users to share grid posts exclusively with their “close friends” (the close friends feature for Stories was introduced in 2018). 

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More recently, Instagram explored audience lists for Stories, allowing users to generate multiple lists for sharing content with small groups. Additionally, the app offers a straightforward process for creating a traditional finsta.

Introducing ‘Flipside,’ which, in a somewhat perplexing manner, provides an alternative method for achieving a similar outcome. Users establish a separate friend list, distinct from their “close friends,” to populate their exclusive “flipside.” 

The option to post content to either the main grid or the “flipside” is then available, with the latter being visible solely to the specified friend list and accessible from the user’s profile. Identification of access to someone’s ‘flipside’ is denoted by a key icon within their grid.

Acknowledging Features’ Redundancy

It seems that even Instagram’s head, Adam Mosseri, recognizes the redundancy of these features, as reported by TechCrunch.

In a post on Threads, he conveyed mixed feelings, noting the appeal of creating a distinct, more private space, but also acknowledging that it adds another layer to reaching a smaller audience, alongside secondary accounts and Close Friends.

Moreover, Mosseri mentioned uncertainty about the potential launch of this feature, which might explain the company’s relatively discreet approach to the test. Although initially identified as an internal prototype in December, recent reports indicate that Flipside has started appearing for actual users on Threads.

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Reactions to the feature are varied, with some users expressing excitement about the update, while others question the necessity of managing yet another social media profile. Understandably, some individuals appear to be confused by the introduction of this additional functionality.

Also Read: Meta Unveils Stricter DM Controls for Teens on Facebook, Instagram to Enhance Online Safety

Despite occasional humorous criticism directed at finstas, Fast Company reported that Meta’s recent focus on establishing “more private” spaces within Instagram likely extends beyond mere convenience. 

Mosseri has repeatedly highlighted over the past couple of years that Instagram users are not posting as frequently, particularly in their feeds. This decline in user-generated content is less than ideal for an app heavily reliant on advertising, much of which is presented in users’ feeds. 

Consequently, it comes as no surprise that Instagram is actively exploring innovative approaches to encourage users to invest more time in posting and scrolling through their feeds.

Related Article: Instagram Close Friends is Now Available on the Main Feed: Here’s How You Can Do It

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Written by Inno Flores

ⓒ 2023 TECHTIMES.com All rights reserved. Do not reproduce without permission.



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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