Connect with us

SOCIAL

US Attorneys General Launch New Probe into the Dangers of TikTok for Young Users

Published

on

US Attorneys General Launch New Probe into the Dangers of TikTok for Young Users


TikTok will come under regulatory scrutiny in the US once again as part of a new investigation into the impacts that TikTok content can have on the mental health and wellbeing of younger users.

As per CNBC:

TikTok is under investigation by a bipartisan group of state attorneys general to determine if the popular short-form video platform’s design, operations or promotion to young users negatively affects their physical or mental health. The AGs are seeking to find out if the short-form video app violated state consumer-protection laws.”

The investigation will examine how TikTok entices young users, and the content it displays, and how those factors can influence behavior and response – and whether TikTok knowingly puts youngsters at risk through its recommendation systems.

The announcement comes just a day after US President Joe Biden put the focus on the negative impacts of social media once again, after calling out the harms caused by social apps in his annual State of the Union address.

We must hold social media platforms accountable for the national experiment they’re conducting on our children for profit. It’s time to strengthen privacy protections, ban targeted advertising to children, demand tech companies stop collecting personal data on our children.”

The new TikTok probe won’t be looking at data collection specifically, but it could form another element in a broader push against social media apps, and their negative impacts on younger audiences.

The same coalition of AGs also launched a similar investigation into Instagram last November.

What will that mean for TikTok?

It’s hard to say, especially since the Instagram probe is also in progress, so we have no precedent, as such, to indicate the potential findings and recommendations. But it could result in new restrictions for younger users, and potentially a change in the age limit for access to these apps, along with stricter enforcement for any such rules, and penalties for violations.

That’s a difficult area in itself, because in general, online age verification systems are not highly complex, and can easily be side-stepped by increasingly web-savvy youngsters. The platforms are doing more to address this – Instagram added compulsory age checks last year, as well as a new process which defaults teen users into private accounts, and restricts ad targeting capacity for younger audiences. But there are still concerns surrounding their impacts, and with Facebook Whistleblower Frances Haugen in attendance at the State of the Union address, it does seem that this will be a high priority focus over the coming year.

For its part, TikTok says that it’s doing all it can to protect its primarily young audience.  

Responding to the news, TikTok provided this statement (via Axios):

“We care deeply about building an experience that helps to protect and support the well-being of our community, and appreciate that the state attorneys general are focusing on the safety of younger users. We look forward to providing information on the many safety and privacy protections we have for teens.”

Definitely, there are concerns, and there have been various cases of harm and mental health impacts as a result of social media use.  

But at the same time, social media is now such a critical part of our interactive process, and has become even more so over the past two years, amid the restrictions of the pandemic. Is it possible to create a system that offers adequate protection, while also facilitating connection across such a broad group?



Source link

SOCIAL

Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Published

on

Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



Source link

Continue Reading

SOCIAL

‘Stop the hate’ online, UN chief pleads on Holocaust Day

Published

on

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

Source link

Continue Reading

SOCIAL

Weird of the Week

Published

on

Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

Source link

Continue Reading

Trending

en_USEnglish