Connect with us

SOCIAL

Using Emojis in Social Media Marketing [Infographic]

Published

on

Emojis have become a common element in modern communication, with research showing that some 92% of people have used, and/or regularly use, emojis in their messaging.

But should you use emojis in your brand messaging?

Of course, you don’t want your business communications to look unprofessional – but then again, if you’re not speaking to your audience in the language that they’re most comfortable with, maybe you’re not utilizing the most effective connection strategy. Maybe, emojis can enhance your audience connection, and improve response.

That’s what this report from the team at Media Update suggests. The below infographic outlines a range of reasons why you should consider emojis in your brand messaging, along with some key pointers to steer you clear of potential emoji misuse.

It’s obviously not essential that you do incorporate emojis, but the listing provides some good considerations to keep in mind.

Check out the infographic below. 

Infographic lists reasons why you should consider using emojis

Socialmediatoday.com

Advertisement

SOCIAL

WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

Published

on

WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

Advertisement

Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish