Following the latest announcements around coronavirus-related content measures from Facebook and Twitter, Instagram has now also detailed how it’s working to guide users towards accurate, relevant updates on the situation.
The first focus is information accuracy – Instagram says that it’s working to remove “known harmful misinformation related to COVID-19”, while it’s also now highlighting links to the World Health Organization (WHO), the Center for Disease Control and Prevention (CDC), and local health authorities whenever someone taps on a hashtag related to COVID-19.
Instagram’s also fact-checking potentially misleading posts, blocking and restricting hashtags which are being used to spread misinformation, and is aligned with Facebook’s ban on any ads seeking to exploit the situation
In addition, Instagram’s highlighting the accounts of leading health organizations in coronavirus-related searches, while it’s also mapping out a longer-term solution to help connect people searching for COVID-19 related terms with credible information.
Expanding on this, Facebook has separately announced a ban on all ads and commerce listings for medical face masks.
Given the significant role that social platforms now play in the distribution of news and information, it’s important that they are going to these efforts, and seeking to ensure that misinformation is not being spread through their networks.
And thus far, most platforms appear to be doing a pretty good job of managing such, helping to keep the public informed, and lessening hoax and misleading takes.
Given Instagram’s popularity, it too is now a key consideration in such, so it’s good to see the platform taking proactive measures, and seeking enhanced solutions to assist.
TikTok Announces Updated CAP University Marketing Education Course
Looking to gear up your TikTok marketing game as we head into the new year?
This could help – this week, TikTok has announced the Fall Semester curriculum of its Creative Agency Partnerships (CAP) University program, which aims to ‘teach agency creatives how to show up on the platform’.
As outlined in the video clip, CAP University aims to provide in-depth training and insight for marketing and ad partners, to help them maximize their use of the platform for their clients’ promotions.
The initiative was first launched back in April, with an initial course run, but now, TikTok has updated its lesson plan for the next phase.
The most significant new addition is ‘Content to Cart’, which explores the potential of eCommerce in the app, via its evolving set of product and shopping showcase tools.
That’s a key focus for TikTok, which has already seen big success with in-stream shopping elements in the Chinese version of the app. TikTok’s hoping to further integrate the same over the next year, as part of a bigger push to expand user behaviors, and maximize revenue and creator monetization opportunities.
As such, it could be a valuable addition to the CAP University curriculum, both for TikTok and participants. If TikTok can get more brands considering their commerce opportunities, that could help to guide more action and interest, which may be another lever to drive shopping interest.
It’s not open to everyone, but for agency personnel looking to up their TikTok knowledge, it could be a worthy consideration.
You can learn more about CAP University’s Fall Semester curriculum here.