Looking to boost your brand’s presence on Pinterest?
Creating video content can help – video views on Pinterest have increased more than 3x in 2020 over the same period in 2019, while Pinners are also 2.6x more likely to make a purchase after viewing brand video content on the platform.
And now, you have an easier path to creating video Pins, with Vimeo announcing a new partnership with Pinterest that will enable users of its Vimeo Create platform to upload their videos direct to Pinterest.
Vimeo launched Vimeo Create back in February – the tool provides a range of templates and other presentation options to help build standout video content.
As explained by Vimeo:
“Designed for video newbies and experienced editors alike, Vimeo Create is built to help small businesses and scrappy creators craft video ads and social media content that drives engagement and builds brand buy-in, even if you’ve never made a video before. And now, you can seamlessly publish videos you make directly to Pinterest, no downloading or middleman required.”
Vimeo Create is available on a free trial when you sign up for a Vimeo Pro or Business account, and it’s then $24 or $55 per month respectively for each package, so it will cost you to use the platform. But it’s an intuitive, responsive video editing platform with, as noted, a range of tools like templates, overlays, graphics, etc.
And with the added focus on Pinterest specifically, it could be a good option to help you maximize your Pin presence.
In addition to the announcement, Vimeo has also provided some Pinterest video tips, based on guidance from Pinterest, which could also help to guide your strategy:
- Share fresh info – “Make sure to highlight that the information you’re sharing is fresh and up to date, and include copy that spells out the details.”
- Keep it short – “The ideal length for a Pinterest video is between 6 – 15 seconds”
- Create for ‘sound off’ viewing – Most pinners will be viewing your clips with no sound, to ensure you use captions or explain your concept in visuals
- Thumbnails matter – “Pick a thumbnail that highlights your brand and nails your aesthetic point of view to see a jump in engagement.”
- Prominent branding – Add your branding early in the video, but be aware that the Pinterest logo will obscure your logo if you place it in the lower right corner
Pinterest recently crossed the 400 million user threshold, and its seeing increased usage amid the COVID-19 lockdowns as people alter their shopping habits and look for ways to find more niche, artisan products. Combine that interest with Pinterest’s evolving discovery tools, and it’s definitely worth considering whether the platform might be a good fit for your business.
And if video is part of your approach, Vimeo Create could also be worth considering.
You can check out some of the Vimeo Creator for Pinterest templates here.
Meta Announces 2022 Facebook Communities Summit Event
Meta has announced the date for its 2022 Facebook Communities Summit, with a virtual event scheduled for October 21st, in which Meta will bring together moderators from various Facebook groups to provide key insights and tips, while also sharing previews of upcoming groups tools and features.
As per Meta:
“The Facebook Communities Summit is back. Join us virtually to celebrate inspiring community builders, hear from Facebook leaders, and learn about a number of new products and features to help you build, grow, and support your groups.”
Previous Communities Summit events have seen the launch of various new tools and updates, so it could well be worth tuning in if you’re looking to stay up with the latest group moderation options that could help to maximize your Facebook community.
Facebook Groups remain a key element of the broader Facebook experience. Despite the app, overall, losing engagement, groups are a key interaction space for many people, on many, many niche topics, and with the main feed becoming so divisive and political, many users have switched to groups to avoid the drama, and engage with like-minded people in a more private, enclosed way.
Indeed, Meta itself has repeatedly noted that Facebook users are sick of the politically divisive content in the app, and groups offers some respite from this. And with almost 2 billion people still logging onto Facebook every day, it can be an important connective consideration, and a good alternative for building community.
Which is also a consideration for brands, either by creating your own groups for fans/customers, or by seeking out groups related to your niche, and working to build connections within these communities.
Meta has also been working to add in more monetization options for groups, which could also provide new considerations in seeking to meet your target audience where they’re spending their time.
As such, it could be worth tuning into the Communities Summit later this month to get the latest info on Facebook Groups, and where things are headed.
You can learn more about 2022 Facebook’s Communities Summit, and sign-up to attend, here.
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