Connect with us

SOCIAL

Vimeo Partners with Pinterest to Enable Streamlined Video Pin Creation

Published

on

Looking to boost your brand’s presence on Pinterest?

Creating video content can help – video views on Pinterest have increased more than 3x in 2020 over the same period in 2019, while Pinners are also 2.6x more likely to make a purchase after viewing brand video content on the platform.

And now, you have an easier path to creating video Pins, with Vimeo announcing a new partnership with Pinterest that will enable users of its Vimeo Create platform to upload their videos direct to Pinterest.

Vimeo Create

Vimeo launched Vimeo Create back in February – the tool provides a range of templates and other presentation options to help build standout video content.

Vimeo Create

As explained by Vimeo:

Designed for video newbies and experienced editors alike, Vimeo Create is built to help small businesses and scrappy creators craft video ads and social media content that drives engagement and builds brand buy-in, even if you’ve never made a video before. And now, you can seamlessly publish videos you make directly to Pinterest, no downloading or middleman required.”

Vimeo Create is available on a free trial when you sign up for a Vimeo Pro or Business account, and it’s then $24 or $55 per month respectively for each package, so it will cost you to use the platform. But it’s an intuitive, responsive video editing platform with, as noted, a range of tools like templates, overlays, graphics, etc.

And with the added focus on Pinterest specifically, it could be a good option to help you maximize your Pin presence.

In addition to the announcement, Vimeo has also provided some Pinterest video tips, based on guidance from Pinterest, which could also help to guide your strategy:

  1. Share fresh info Make sure to highlight that the information you’re sharing is fresh and up to date, and include copy that spells out the details.”
  2. Keep it short The ideal length for a Pinterest video is between 6 – 15 seconds”
  3. Create for ‘sound off’ viewing – Most pinners will be viewing your clips with no sound, to ensure you use captions or explain your concept in visuals
  4. Thumbnails matterPick a thumbnail that highlights your brand and nails your aesthetic point of view to see a jump in engagement.”
  5. Prominent branding – Add your branding early in the video, but be aware that the Pinterest logo will obscure your logo if you place it in the lower right corner
See also  New Report Looks at Creator Loyalty on YouTube, and What It Means for Marketers

Pinterest recently crossed the 400 million user threshold, and its seeing increased usage amid the COVID-19 lockdowns as people alter their shopping habits and look for ways to find more niche, artisan products. Combine that interest with Pinterest’s evolving discovery tools, and it’s definitely worth considering whether the platform might be a good fit for your business.

And if video is part of your approach, Vimeo Create could also be worth considering. 

You can check out some of the Vimeo Creator for Pinterest templates here.   

Socialmediatoday.com

Continue Reading
Advertisement

SOCIAL

Twitter Expands its Test of User-Reported Misinformation, Expanding Platform Insight

Published

on

Twitter Looks to Extend its Keyword Blocking and Mute Options to More Elements


After seeing success with its initial test of a new, manual reporting option, enabling users to flag tweets that contain potentially misleading claims, Twitter is now expanding the test to more regions, with users in Brazil, Spain, and the Philippines now set to get access.

Launched in August last year, Twitter’s latest effort to combat misinformation focuses on audience trends and perception of such as a means to determine common issues with the platform, and what people feel compelled to report, pointing to things that they don’t want to see.

The process adds an additional ‘It’s misleading’ option to your tweet reporting tools, providing another means to flag concerning claims.

Which is obviously not a foolproof way to detect and remove misleading content – but as noted, the idea is not so much focused on direct enforcement, as such, but more on broader trends based on how many people report certain tweets, and what people report.

As Twitter explained as part of the initial launch:

“Although we may not take action on this report or respond to you directly, we will use this report to develop new ways to reduce misleading info. This could include limiting its visibility, providing additional context, and creating new policies.”

So essentially, the concept is that if, say, 100, or 1,000 people report the same tweet for ‘political misinformation’, that’ll likely get Twitter’s attention, which may help Twitter identify what users don’t want to see, and want the platform to take action against, even if it’s not actually in violation of the current rules.

See also  FCC Commissioner disparages Trump’s social media order: ‘The decision is ours alone’

So it’s more of a research tool than an enforcement option – which is a better approach, because enabling users to dictate removals by mass-reporting in this way could definitely lead to misuse.

That, in some ways, has borne true in its initial testing – as explained by Head of Site Integrity Yoel Roth:

On average, only about 10% of misinfo reports were actionable -compared to 20-30% for other policy areas. A key driver of this was “off-topic” reports that don’t contain misinfo at all.

In other words, a lot of the tweets reported through this manual option were not an actual concern, which highlight the challenges in using user reports as an enforcement measure.

But Roth notes that the data they have gathered has been valuable either way:

We’re already seeing clear benefits from reporting for the second use case (aggregate analysis) – especially when it comes to non-text-based misinfo, such as media and URLs linking to off-platform misinformation.

So it may not be a great avenue for direct action on each reported tweet, but as a research tool, the initiative has helped Twitter determine more areas of focus, which contributes to its broader effort to eliminate misinformation within the tweet eco-system.

A big element of this is bots, with various research reports indicating that Twitter bots are key amplifiers of misinformation and politically biased information.

In early 2020, at the height of the Australian bushfire crisis, researchers from Queensland University detected a massive network of Twitter bots that had been spreading misinformation about the Australian bushfire crisis and amplifying anti-climate change conspiracy theories in opposition to established facts. Other examinations have found that bot profiles, at times, contribute up to 60% of tweet activity around some trending events.

See also  7 Steps to Great Email Marketing [Infographic]

Twitter is constantly working to better identify bot networks and eliminate any influence they may have, but this expanded reporting process may help to identify additional bot trends, as well as providing insight into the actual reach of bot pushes via expanded user reporting.

There are various ways in which such insight could be of value, even if it doesn’t result in direct action against offending tweets, as such. And it’ll be interesting to see how Twitter’s expansion of the program improves the initiative, and how it also pairs with its ongoing ‘Birdwatch’ reporting program to detect platform misuse.

Essentially, this program won’t drive a sudden influx of direct removals, eliminating offending tweets based on the variable sensibilities of each user. But it will help to identify key content trends and user concerns, which will contribute to Twitter’s broader effort to better detect these movements, and reduce their influence.





Source link

Continue Reading

SOCIAL

Twitter’s Latest Promotional Campaign Focuses on Celebrities Who’ve Manifested Success Via Tweet

Published

on

Twitter's Latest Promotional Campaign Focuses on Celebrities Who've Manifested Success Via Tweet


Twitter has launched a new advertising campaign which is focused on ‘manifesting’ via tweet, highlighting how a range of successful athletes and entertainers made initial commitments to their success via Twitter long before their public achievements.

Through a new set of billboard ads across the US, Twitter will showcase 12 celebrities that ‘tweeted their dreams into existence’.

As explained by Twitter:

To honor these athletes and other celebrities for Tweeting their dreams into existence, Twitter turned their famous Tweets into 39+ billboards! Located across 8 cities (NYC, LA, SF, Chicago, Toronto, Houston, Tampa, Talladega), most of the billboards can be found in the hometowns or teams’ locations of the stars who manifested their dreams, such as Bubba Wallace in Talladega and Diamond DeShields in Chicago.”

Twitter Manifest campaign

Beyond the platform promotion alone, the billboards actually align with usage trends at this time of year, as people work to stick with their New Year’s resolutions, and adopt new habits that will improve their lives. Seeing big-name stars that have been able to achieve their own dreams, which they’ve publicly communicated via tweet, could be another avenue to holding firm on such commitments, while Twitter also notes that tweets about manifestation are at an all-time high, seeing 100% year-over-year growth.

Maybe that’s the key. By sharing your ambitions and goals publicly, maybe that additional accountability will better ensure that you stick to your commitments – or maybe it’s all just mental, and by adding that extra public push to yourself, you’ll feel more compelled to keep going, because it’s there for all to see.

See also  New Report Looks at Creator Loyalty on YouTube, and What It Means for Marketers

In addition to the promotional value of the campaign, Twitter’s also donating nearly $1 million to charities as selected by each of the featured celebrities.

“Some of the charities include Boys and Girls Club, Destination Crenshaw, The 3-D Foundation, and UNICEF Canada.”

It’s an interesting push, which again comes at the right time of year. Getting into a new routine is tough, as is changing careers, publishing your first artwork, speaking in public, etc. Maybe, by seeing how these stars began as regular people, tweeting their dreams like you or I, that could act as a good motivator that you too can achieve what you set out to do, and that by posting such publicly, you’re making a commitment, not to the random public, but to yourself, that you will do it this year.

Sure, 2022 hasn’t exactly got off to a great start, with a COVID resurgence threatening to derail things once again. But maybe, this extra push could be the thing that keeps you focused, like these celebrities, even amid external distractions.  





Source link

Continue Reading

SOCIAL

Snapchat Adds New Limits on Adults Seeking to Connect with Minors in the App

Published

on

Snapchat Adds New Limits on Adults Seeking to Connect with Minors in the App


After Instagram added similar measures last year, Snapchat is now implementing new restrictions to limit adults from sending messages to users under the age of 18 in the app.

As reported by Axios, Snapchat is changing its “Quick Add” friend suggestion process so that it’s not possible for people to add users aged under 18 “unless there are a certain number of friends in common between the two users”. That won’t stop such connection completely, but it does add another barrier in the process, which could reduce harm.

The move is a logical and welcome step, which will help improve the security of youngsters in the app, but the impacts of such could be far more significant on Snap, which is predominantly used by younger people.

Indeed, Snapchat reported last year that around 20% of its total user base was aged under 18, with the majority of its audience being in the 13-24 year-old age bracket. That means that interaction between these age groups is likely a significant element of the Snap experience, and restricting such could have big impacts on overall usage, even if it does offer greater protection for minors.

Which is why this is a particularly significant commitment from Snap – though it is worth noting that Snapchat won’t necessarily stop older users from connecting with younger ones in the app, it just won’t make it as easy through initial recommendations, via the Quick Add feature.

So it’s not a huge change, as such. But again, given the interplay between these age groups in the app, it is a marker of Snap’s commitment to protection, and to finding new ways to ensure that youngsters are not exposed to potential harm within the app.

See also  Instagram's the Platform of Focus for Marketers in 2022, According to New Research

Snapchat has faced several issues on this front, with the ephemeral focus of the app providing fertile ground for predators, as it automatically erases any evidence trail in the app. With that in mind, Snap does have a way to go in providing more protection, but it is good to see the company looking at ways to limit such interactions, and combat potentially harmful misuse.



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending