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WhatsApp Calls on the UK Government to Amend Proposed Bill that Would ‘Break End-to-End Encryption’

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WhatsApp’s Testing a New ‘Channels’ Broadcast Chat Functionality

WhatsApp has launched a last ditch effort to get the UK Government to amend its proposed Online Safety Bill, with an open letter in which it explains that the proposed Bill would effectively ban messaging encryption, and could force Meta to restrict its offerings in the region.

The Online Safety Bill is designed to provide additional protections for younger users online, by implementing more stringent requirements, and penalties, for online platforms around underage use.

As part of this, the Bill also calls for mandatory oversight into all elements of user interactions, which WhatsApp says would ‘open the door to trying to force technology companies to break end-to-end encryption on private messaging services’.

Essentially, the UK Government is seeking to enable greater access by law enforcement to protect youngsters, but WhatsApp says that it cannot adhere to such requirements without getting rid of encryption.

Which has now prompted this latest move by WhatsApp, in order to apply public pressure on UK Parliament to re-consider.

As per WhatsApp:

“Around the world, businesses, individuals and governments face persistent threats from online fraud, scams and data theft. Malicious actors and hostile states routinely challenge the security of our critical infrastructure. End-to-end encryption is one of the strongest possible defenses against these threats, and as vital institutions become ever more dependent on internet technologies to conduct core operations, the stakes have never been higher.”

WhatsApp says that the Bill, as currently drafted, could break end-to-end encryption, even though that’s not the intention.

“The Bill provides no explicit protection for encryption, and if implemented as written, could empower OFCOM to try to force the proactive scanning of private messages on end-to-end encrypted communication services – nullifying the purpose of end-to-end encryption as a result and compromising the privacy of all users. In short, the Bill poses an unprecedented threat to the privacy, safety and security of every UK citizen and the people with whom they communicate around the world, while emboldening hostile governments who may seek to draft copy-cat laws.”

Early last month, WhatsApp warned that it could be forced out of the UK if the new regulations are implemented. And with Meta looking to expand end-to-end encryption to all its messaging platforms, that could mean that Facebook and Instagram would also need to re-assess their UK presence, as a result of this shift.

Twitter is also moving towards the implementation of full encryption for DMs, while various other platforms also utilize encrypted messaging.

As per WhatsApp’s assessment, all of these tools could be under threat, which could have a big impact on how they operate in the region.

The UK Government has long opposed messaging encryption, and Meta’s expanded encryption push. Last September, then UK Home Affairs Secretary Priti Patel called on Meta to reconsider its plans for expanded messaging encryption, as it could impede the ability of police to investigate and prevent child abuse. At the time, Patel labeled the shift to full encryption as ‘catastrophic’.

Other UK law enforcement and safety officials have echoed this, calling on the UK Government to implement new laws to stop Meta from effectively facilitating criminal activity by cloaking it behind an encryption wall.

But as WhatsApp notes, user privacy is increasingly becoming an expectation, with more people now turning to private, encrypted messaging to engage with friends freely.

We don’t think any company, government or person should have the power to read your personal messages and we’ll continue to defend encryption technology. We’re proud to stand with other technology companies in our industry pushing back against the misguided parts of this law that would make people in the UK and around the world less safe.

Will Meta pull out of the UK entirely as a result? That still seems like an extreme measure, but at the least, WhatsApp could be forced out of the market, before Meta considers its other messaging tools.

Ideally, a compromise can be met, but WhatsApp seems serious about its stance, which could lead to a definitive stand-off ahead of the Bill being enacted.

The Bill will be debated in the House of Lords before the next stage of its passage.

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7 tips for creating great digital presence

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7 tips for creating great digital presence

DEAR READERS: Companies of all kinds are finding it imperative to build a digital strategy to compete in a world where almost everyone is shopping and doing business online. How can small companies, including startups and those with just a few employees, get the kind of following on their websites and social media platforms that they’ll need to succeed?






There are several steps to take to build your business online.




It is a problem many companies are trying to get their arms around, according to everyone I reached out to. Here are a few tips to get started on the road to social media success:

Develop clearly defined goals. “Determine your objectives, whether they are enhancing brand awareness, generating leads or driving sales growth, as they will serve as guiding principles for developing your strategy,” suggests Dmitriy Shelepin CEO and head of SEO at Miromind.

Identify your ideal followers. That means going beyond demographics like gender and age, according to brand consultant Faith James, CEO of The Personal Branding Consultancy. “It’s important to go deeper into their psychographics — how they think, what motivates them, what their core desires are,” James says. “By focusing on the psychographics, you focus on the emotional connectors that build a stronger connection which goes beyond just the transactional ‘buy my stuff.’ ”

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Choose and prioritize platforms. Shelepin says it is crucial to choose platforms “that resonate with your desired audience and align with your business objectives,” and suggests focusing on one or two of those platforms “to deliver quality over quantity.”

Provide value. James says value can come in various forms, but stresses that it boils down to “helping your audience get a small win in the areas that are meaningful to them.

“If a hair salon is looking to grow their following, they might offer tips on their website and social media platforms such as ‘How to Have Your Hair Color Last Longer,’ ‘3 Tips on How to Beat the Humidity Frizz,’ or ‘How to Avoid Chlorine Damage While Swimming at the Pool,’ ” James says.

Value also can come by educating and informing your audience with things like educational blog posts that establish industry expertise, Shelepin adds.

Invite engagement. This is an essential step, James stresses. “In all instances, the business would invite the audience to share their own hair drama stories, share their own tricks they are using to make their hair color last longer, and invite the audience to submit their own questions about hair care,” James explains.

Build relationships. “Use social media to connect with customers, respond promptly, and share relevant content,” Shelepin says.

Don’t forget about email. It is a great way to maintain customer relationships and to deliver exclusive content and special offers like discounts, Shelepin explains.

Shelepin acknowledges that businesses won’t realize success in the digital realm overnight, but stresses that success is possible to achieve.

“It’s important to maintain consistency, in creating content and engaging on media platforms, as building an online presence takes time,” Shelepin concludes. “By adhering to these strategies, small businesses can cultivate a strong digital presence, enabling them to thrive in today’s competitive landscape.”

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LinkedIn Expands ID Verification to More Regions

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LinkedIn Expands ID Verification to More Regions

LinkedIn continues to expand its own identity verification offering, via a new partnership with Persona which will enable users in more regions to confirm their ID in the app.

As you can see in this sequence, with LinkedIn’s new ID verification process, users in certain regions now able to confirm their ID documents with Persona, in order get a verification badge added to your LinkedIn profile, which confirms that you’ve uploaded and verified your government ID with one of LinkedIn’s partner providers.

LinkedIn Persona ID confirmation

You can see the verified icon next to my profile name in the second image, which adds another level of assurance that I am, in fact, a real human being, with a government ID linked to my identity.

LinkedIn initially launched ID verification for users in the U.S. back in April, via a partnership with identity platform CLEAR, which is best known for providing faster check-in at airports. LinkedIn then expanded its CLEAR partnership to enable users in Canada and Mexico to also confirm their documents, with this new partnership providing the ID confirmation option to a lot more users.

As per LinkedIn:

In Argentina, Australia, Bangladesh, Brazil, Chile, Colombia, Indonesia, Kenya, Malaysia, Morocco, Nigeria, Peru, Philippines, Saudi Arabia, and the United Arab Emirates, the identity verification is performed by Persona, a third-party identity verification service. It’s available in each country for those with a valid NFC-enable passport.”

(Note: It may not be available to all users in all of these regions as yet)

So, the requirement is that you need a government-issued passport, with an NFC chip, and a means to scan that chip in as part of the process, though Persona notes that “if you’ve ever used your phone to tap for payment, then it is NFC-enabled”.

So now, a lot more LinkedIn users will be able to confirm their identity, and add an extra layer of assurance to their profile, helping to let people know that they are dealing with an actual person, and that your information is more likely to be legit.

And given the latest advances in generative AI, and LinkedIn’s rising push to add generative AI tools into every aspect of its platform, it does seem like this could become an essential step, as more bot profiles and personas get added to social apps.

That’s been part of the justification for X’s broader push on ID verification, which has now stretched to charging new users in some regions a small fee to interact in the app.

X owner Elon Musk has repeatedly noted the rising risk of AI-enabled bots taking over social apps, with user payments, in his view, being the only way to stop them. But LinkedIn’s trying another approach, and it does seem like providing free ID confirmation will be more widely adopted, which could make it more effective in this respect.

And by outsourcing the actual verification element to a third party, it’s also less labor intensive, though it does also mean that another group is involved, which can make some feel a little uneasy about sharing their documentation and selfies.

Still, it’s a pretty simple process, and it’s free, and if LinkedIn starts putting more emphasis on verified accounts, by say, ranking them higher in search results, that could get a lot more people taking it up, and adding a gray tick.

The other question then is what do CLEAR and Persona get out of this deal?

In both cases these ID platforms get more data, with users also required to open a CLEAR account when confirming their info via its system. Persona will also take in some user data, which will expand its database, though you can opt out of letting either company keep your info in perpetuity.

Persona also notes that it will generate “facial geometries for both the image obtained from your government ID and the user submitted selfie”, which it will then use in its analysis with your ID to confirm your info, though Persona won’t keep your geometric data on file.

Essentially, you’re going to have to trust your ID data with another company, which not everyone will be comfortable with. But if you’re okay with it, again, the process is easy, and it could add some extra assurance to your LinkedIn presence.

You can learn more about LinkedIn’s ID confirmation options here.

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Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024 11/28/2023

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Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024 11/28/2023

The latest analysis of the effects of
invalid traffic/IVT estimates that the problem will result in $72.37 billion in wasted ad spend in 2024 — up 33% from an estimated $54.63 billion wasted in 2022.

The report, from marketing efficiency platform Lunio, was based on an analysis of 2.6 …



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