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These Simple Design Tweaks Can Boost Your Website Sales



These Simple Design Tweaks Can Boost Your Website Sales

The following is an excerpt from Content Is King: The Complete Guide to Writing Website Content That Sells by Laura Briggs, available now at Entrepreneur Bookstore, Amazon, Barnes & Noble and Bookshop.

While your website will always contain some unique elements from your industry, most websites include similar types of content. Knowing which ones are most relevant for your needs will help you create a roadmap for your site. Each website page should function well on its own and as part of the site as a whole. Here are brief introductions to the kinds of content you’re most likely to need.

Home Page

General length: flexible

In terms of content, your home page is very flexible. You can include lots of graphics, photos, and videos if that will help your ideal audience to interact with you and your site more effectively. For the purposes of search engines, however, it’s a good idea to have some base text on your home page that explains who you are, what you do, and who you do that for, so a person finding your site can easily and quickly decide if they’re in the right place.

Your home page is the place where you have the best chance to make an impression with your brand. You’ll combine the visual aspects of your site design with text to share your company’s story and positioning.

Related: Ultimate Guide to Using Shopify

Review and update your home page twice a year. Many companies use rotating versions of their home page, so different visitors receive different versions of the site. Doing this can provide you with helpful information and data about which messages resonate best with your audience, which allows you to eliminate underperformers. Sometimes varying home pages can provide a better user experience overall, when someone is navigating back to the home page again and again. Having a few different versions of your home page that are continually updated and evaluated can have big impacts.

And don’t overlook small opportunities to increase your conversions to email newsletter sign-ups. You can make changes as small as swapping out one word in that sign-up text or tweaking the background color of the button. Internet marketing and content marketing are all about making and then testing hypotheses. Those results will drive any changes or updates to your material.

[Click image to buy]

About Page

General length: 300 to 600 words

One of the best places to showcase personality on your website is your About page. This is where you fuse your industry background with some of your personal interests, hobbies, and approaches to business. If you only have a few members on your team, your About page might include a biography for each of them, or it could speak from a big-picture perspective about why you started the company and the missions and values that drive your business today.

Allow your company’s individualism to shine through in an About page. If you take a nontraditional approach to doing business or if you’ve racked up numerous industry awards, the About page is the place to list this.

Related: Ultimate Guide to Social Media Marketing

Here are some questions to help you jump-start the process of drafting an About page:

  • Whom do we help? What is their primary crisis or need when they call or hire us?
  • Why did our founders start this business? How has the company evolved since then?
  • How long have individual team members or the entire company been in business?
  • What makes our company different from our competitors?
  • Have we received any special distinctions or honors, such as specific awards, industry recognition from organizations or conferences, or exceptional customer feedback and testimonials?
  • Are there any unique aspects of our company culture or values that we want our customers to know?

Services Pages: For Service-Based Companies Only

General length: 500+ words

Services pages are where you get to provide more information about the core services your business offers. Properly leveraging services pages accomplishes a few goals. First, these pages highlight your knowledge of individual services, confirming that you can help with your readers’ specific concerns. Secondly, services pages are a great place to provide additional information and education about the reader’s primary problem or pain point. A CPA business, for example, might have services pages that look like this:

  • General bookkeeping and account reconciliation Annual tax filing
  • LLC and S corp setup help
  • IRS problems and back taxes

To get started with services pages, take a look at your competitors and think about the key services you want to promote within your business. The services pages allow your readers to get more information on a very specific offering, so choose carefully what you select.

Here are some questions to help you think about what services pages to include on your website:

  • What are the major benefits you can offer clients and customers at this point in time?
  • What are the different ways that people can work with you or your company?
  • Are you trying to target certain keywords? For example, keywords such as “beach wedding planner in Miami” might deserve their own services page called “Miami Beach Weddings.”

Related: What Are Million-Dollar Habits?


General length: 600 to 1,000 words

A frequently asked questions (FAQ) page accomplishes a few goals for your company. First of all, it limits the time your customer service or reception employees spend answering the same questions. An FAQ page can also help boost your search engine rankings because it will include many of the same keywords that your customers would. This page can help tell Google what your website is all about.

A typical FAQ page will include at least five questions with answers. You can craft the text from questions you’ve often been asked or concerns you think most potential customers might have.

For a service-based business, an FAQ page might explain how the service works, whether refunds are offered, and how much lead time is typically required to schedule the service.

An FAQ section might be located on your home page or on its own page. This is the place to address the most common business questions you receive.


General length: 300+ words

A blog is one of the most important components of any website marketing strategy. While “About Us” or your home page are likely to remain the same over time, your blog is your company’s chance to send consistent signals to search engines about your primary keywords and focus topics while also engaging your customers on a regular basis. Many companies write at least two to four new blog posts per month.

Blog length can vary. Google tends to reward the quality of content rather than the quantity, but no blog should be less than 300 words, especially if you’re only posting once per week. If you plan to post daily with similar topics and keywords, 300 to 400 words should be sufficient. If you only post once weekly, make it count and aim for at least 800 words.

Landing Pages

General length: 500+ words

Depending on whom you talk to, a landing page could include a short piece of copy or it could include a lot of detail about a particular topic. The traditional definition of a landing page refers to a page that offers a lead magnet to your client in exchange for their email address. A lead magnet is any piece of free material directly related to the customer’s biggest pain point at that moment.

Sales Pages

General length: 1,000 to 2500 words

The purpose of a sales page is very simple: to prompt someone to buy something. Because sales pages make the biggest ask of readers in pulling out their credit or debit card to purchase something, they can be some of the most complex to write. Some sales pages can take even an experienced writer up to 10 hours because of the many rounds of revision and fine-tuning. However, the magic of a well-written sales page can be music to your ears when it works, because this is one avenue of your website that directly brings in income.

Sales pages alone are often not enough to build the know, like, and trust relationship for a first-time buyer. It’s far more likely that a follower opts into your lead magnet, follows your newsletter or blog for some time, and then later decides to make a direct purchase from you.

Product Pages

General length: Flexible

If you sell mostly digital or physical products, you might use product pages in lieu of services pages. Usually, the copy on these pages is relatively brief, unless you’re explaining a complex product or process. You can certainly go into more detail when it makes sense to do so, but try to keep things short and sweet with products. Your reader will likely look at other material about the product like reviews or videos, too.

Here’s an example of a product page:

The Alphalyzer reading tool for kids is the number one choice for parents looking to help their children learn to read quickly. With over 5,000 reviews from happy parents, we know your child will love the process of picking up books and learning new words each day.

The Alphalyzer includes features like:

  • Friendly, natural voices that reward your child as they reach read- ing milestones
  • Colorful, easy-to-use display that works for parents and kids
  • No ongoing software fees or subscriptions
  • Barcode scanner for any book to read it aloud and allow your child to follow along

Other Important Pages

In addition to these pages, don’t forget about basics such as:

Your company’s terms
Your company’s privacy policy

These are especially important in modern times when you need to provide details about how you collect and use customers’ data. Plenty of companies overlook these. You can purchase boilerplate privacy policies and similar templates, but make sure you read through what you’re getting. You might be better off with a lawyer who can customize this material for you. Your privacy policy and terms tell people what you do with website visitor data, and these pieces are usually linked in the footer of your website.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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