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Writing a Great Social Media Bio for Your Brand [Infographic]



When was the last time you reviewed your brand profile descriptions on your various social media presences?

Been a while, huh? And no doubt things have changed since then, with new products, new focus, a different strategic approach. 

Updating your brand bio can be a great, simple way to boost engagement, especially heading into the new year. Your profile bio can play a key role in perception, and in driving subsequent action, so it’s worth reviewing your details and ensuring that everything is as you want it.

In order to help with this, the team from Zoho Social have put together a listing of tips on how you can improve your profile. And while not all of these will apply to every business, it’s worth considering your social presence, and whether it’s time for an upgrade.

Check out the infographic below.

Infographic lists profile tips

A version of this post was first published on the Red Website Design blog.



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:


Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.

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