Connect with us

SOCIAL

X Improves Tagging Process for Videos That Have Received a Community Note

Published

on

X Improves Tagging Process for Videos That Have Received a Community Note

X has added another valuable element to its Community Notes user-led moderation process, with all instances of any video that gets a Community Note now set to display the message, in any re-shares and posts.

As you can see in this example, now, when a Community Notes contributor adds a note to a video in the app, they’ll have the option to specify that the note is about the video clip, not the specific post.

As explained by X:

Notes written on videos will automatically show on other posts containing matching videos. A highly-scalable way of adding context to edited clips, AI-generated videos, and more.”

That’s an efficient and effective way to provide more advisory notes to more users, with X’s system able to now match both re-shared images and videos in the app, and tag them with any corresponding contextual notes.

Community Notes, which had been in development under the name “Birdwatch” for years before Elon Musk took over the app, has become a much bigger focus under Musk’s leadership, with the billionaire hoping to use community-led moderation as a means to combat more types of platform misuse, without the X team having to impose its own rules around what’s allowed, and what’s not, leaning more into his own free speech ethos.

Which has merit. As previous Twitter management explained:

We believe that a transparent, community-driven approach to identifying misleading information and elevating helpful context can help us all create a better-informed world.

This, in large part, is how Reddit has operated for years, with volunteer moderators helping to weed out junk, and up and downvotes better reflecting community sentiment on such, as opposed to Reddit management stepping in.

But there are limits to this as well.

As per analysis by Poynter Institute, the vast majority of the Community Notes that are created are never actually seen by users in the app, due to the way in which the Community Notes review system is structured, which requires consensus from users of opposing perspectives in order to be displayed.

As explained by Poynter’s Alex Mahadevan:

Essentially, [Community Notes] requires a cross-ideological agreement on truth, and in an increasingly partisan environment, achieving that consensus is almost impossible.”

X determines a Notes contributor’s political leaning based on past behavior in the app, which is also not always the best proxy, but based on this, the system then requires responses from both sides in order to approve a note.

Based on Poynter’s research, it found that this is useful for highlighting low-stakes content, like clarifying satire, or highlighting AI-generated images (again, a good use of this new, blanket tagging), things that everybody is generally in agreement on. But some of the most harmful misinformation, along more divisive lines (e.g. COVID vaccine impacts, election interference, gender debate), is never likely to get that critical consensus.

Thus, the majority of Community Notes, where they’re most needed, are never displayed.

Yet, despite this, Musk seems confident that Community Notes is the way forward, which will essentially enable the X community to govern itself on moderation concerns.

That’s a lot of trust being placed on a system with known flaws that are still being worked through, so while it is an interesting concept, with a lot of potential in a range of key areas, the reliance that Musk and Co. are placing on Community Notes could be too much, as it’s unlikely to catch out all instances of misinformation and misuse.

Though it has proven particularly effective in one area: Policing misleading claims in ads:

Community Notes example

Which Elon has admitted is not “super helpful” for X’s revenue intake, and with the company’s ad revenue down 60% YoY in the U.S., that’s probably not the ideal use of the function, from a business perspective.

But Elon seems willing to take the good with the bad, with the good in this case being a more hands-off moderation approach, which relies on hope, and ideological consensus, to police false claims.

There is a lot to like about the project, but X may also be putting too much reliance, too early, on a still-in-development system.

And amid broader reports of X allowing more harmful content to be shared in the app under Musk’s leadership, this will remain a key area of focus for the platform, and ad partners, moving forward.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

New Guide Highlights Key Considerations for Effective TikTok Ads

Published

on

New Guide Highlights Key Considerations for Effective TikTok Ads

Looking to make TikTok a bigger focus of your marketing effort in 2024?

This will help. TikTok recently partnered with creator intelligence platform CreatorIQ to conduct an analysis of the key factors that make for a resonant TikTok promotion, culminating in a 26-page report which covers a range of key notes and tips for your planning.

You can download CreatorIQ’s full TikTok ads guide here, but in this post, we’ll look at some of the key notes.

The report is broken up into five key pillars of TikTok ads creation, which echo much of the best advice that’s been shared for the platform over time.

CreatorIQ’s five key TikTok marketing notes are:

  • Grab attention from the start
  • Foster a personal connection
  • Show your product in action
  • Use high-impact creative elements
  • Close with a clear call to action

For each of these elements, the guide digs deeper into how to enact them, and the critical considerations of each, including stats on effectiveness:

Tips on TikTok-specific trends and tools:

CreatorIQ TikTok Ads Report

As well as case study examples to underline each point:

CreatorIQ TikTok Ads Report

It’s a handy overview, with a range of valuable notes, though the main finding, above all of the creative pointers and advice, is that established creators perform better for TikTok promotions.

As per CreatorIQ:

The report found that creators overwhelmingly make the best-performing TikTok ads, with recommendations carrying more weight than traditional brand advertisements and celebrity spokespeople. In fact, after watching a creator-driven Spark Ad, 57% of TikTok community members say the creator is trustworthy, 56% say they can trust the brand because the creator shared it, and 71% say creator authenticity led them to buy a product.

So while there are a heap of practical notes and pointers for increasing the resonance of your in-app promotions – like this:

CreatorIQ TikTok Ads Report

The key point of emphasis is that creators make better TikToks, and thus, better ads, so partnering with relevant influencers in your niche is still likely a better way to go.

Some good considerations, and some valuable, data-backed tips, which could help to get your TikTok promotion plan on the right track in the new year.

You can download CreatorIQ’s full TikTok marketing report here.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report

Published

on

Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report

Looking for creative inspiration for your 2024 strategic planning?

This will help. Today, Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, which look set to resonate with audiences in the new year.

Based on its research, the Adobe team has established four creative trends that are worthy of note:

  • Calming Rhythms – Fluid and flowing forms that soothe the senses and support emotional balance
  • Wonder and Joy – Visuals that inspire a sense of awe, joy, and enchantment
  • Dynamic Dimensions – Where all dimensions and types of content seamlessly merge
  • The New Nostalgia – Contemporary interpretations of vintage styles

Adobe’s 22-page report, which you can download here (with email sign-up), provides more insight into each of these trends, along with various examples, and data that explains why they’re set to gain more momentum.

There are handy notes and insights for each, which help to illustrate how to use them in your process.

Adobe 2024 Creative Trends Report

Interestingly, a lot of the images used by Adobe in the report look like they’ve been created by generative AI. I don’t know that they have, but it is worth noting the composition in this regard, as another potential means to tap into these trends.

Adobe 2024 Creative Trends Report

The report provides some interesting perspective on rising visual trends, which could help in your planning. Maybe one of these resonates especially well with your branding, or aligns with what your target audience has been sharing.

Either way, some additional, data-backed considerations, which could be helpful in your process.

You can download Adobe’s “2024 Creative Trends Report” here.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Elon Musk’s X and Amazon discuss potential collaboration

Published

on

Elon Musk’s X and Amazon discuss potential collaboration

In a significant development in the social media industry, Elon Musk’s social media platform, X, is reportedly engaging in preliminary discussions …

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending