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X May Look to Gate Some Video Content to X Premium Subscribers Only



X May Look to Gate Some Video Content to X Premium Subscribers Only

Along with X’s new slate of video programming, headlined by exclusive shows from popular TV identities Don LemonTulsi Gabbard, and Jim Rome, the platform is also exploring a new monetization avenue for that content, which will push users to subscribe to X Premium in order to view certain episodes and updates.

That’s according to a new finding in the back-end code of the app, which indicates a new prompt that’ll force users to sign-up to keep watching after a certain point in the playback.

As you can see in this example code snippet, shared by social media expert Chris Messina, X is seemingly developing new prompts that will be triggered after a viewer watches for a certain amount of time, pushing them to sign-up to Premium to keep watching.

There’s not a lot of info to go on at this stage, in regards to whether it will relate to new broadcasts or replays, while it might also just be an experiment, and may never go live in the app. But given X’s continued push to get more users to pay to use the platform, it makes sense that this could also be on the cards, which, if it does indeed prompt more sign-ups, would then enable X to monetize more exclusive content, and build on its new “video first” approach.

Though going all-in on video may not be the savior that X hopes.

Many platforms, including the former Twitter team, have tried this path before, and none has been able to effectively make it work, especially when you also factor in paid subscriptions for such.

Twitter tried for years to tie “second screening” behavior into the app, by integrating more exclusive content, particularly sports programming, in the hopes that this would lead to more users becoming more reliant on Twitter in isolation as a single engagement vehicle.

That didn’t work out, and Twitter moved away from that approach over time.

Meta has also tried the same, with its Facebook Watch Originals, which it eventually shut down last year, while Snapchat, too, has now shut down its Snap Originals initiative, despite driving relatively high levels of interest among its users.

The problem is, producing original content costs money, a lot of it, and if you want to draw an audience, you need high-quality, celebrity-led shows to keep them coming back. The cumulative production costs tend to be too high for social platforms to justify, especially if they can’t adequately monetize episodic content enough to offset that initial outlay.

That’s why YouTube tried “YouTube Red” which, like X’s new push, provided exclusive content to paying subscribers.

YouTube Red

YouTube Red cost $US9.99 per month, and gave users access to new shows from Ellen DeGeneres, Kevin Hart, Demi Lovato, and more. It’s also where the now popular Netflix program “Cobra Kai” originated, but eventually, YouTube found that not enough users would pay for its exclusives, and it shut down the Red initiative in 2018.

Time have changed, and more people are now turning to social apps for entertainment. But the track record for such initiatives isn’t great.

X is taking a different approach, in that it’s focusing on news content, which generally has lower production overheads, while it’s also banking on celebrities who already have an established audience in the app.

In theory, that could see X drive relative success. But its initial partnership with Tucker Carlson, doing pretty much the same thing, may not be a great indicator for this new push.

Carlson launched his X exclusive show last May, after being fired by Fox News, giving him a new outlet to share his controversial opinions on hot button topics. With the blessing of X owner Elon Musk, who’s promised not to implement any restrictions over what these creators can post in the app, Carlson’s X shows have reached millions of people, though the per episode viewership has declined over time, and the actual viewer numbers remain in question due to X’s sometimes misleading video metrics.

Last month, Carlson launched his own subscription streaming service in order to generate more revenue from his X content, as well as additional exclusives for paying subscribers. Carlson says that he’ll continue to broadcast on X, and has also said that he did seek to run his personal archive offering within X itself, but was not able to get such a service up and running as fast as he would like.

So he may not be looking to leave X, as such, but clearly, Carlson sees expanded opportunities elsewhere, which may not be a great sign for the value of Elon’s app.

And Elon himself may also have unrealistic expectations about his ambitions on this front.

Last month, Musk called on YouTube superstar Mr. Beast to post directly to X instead, and got this response:

Musk has repeatedly noted that he expects X to be competing with YouTube shortly, and even claimed that X was “rapidly reaching parity with YouTube, and may exceed them” at a company all-hands meeting last November.  

Which is not remotely correct.

As noted by Mr. Beast, YouTube’s monetization system is far more advanced than X, or any other video platform for that matter, with YouTube paying out an average of $10 billion per year to creators through the YouTube Partner Program.

X, by comparison, is set to pay-out less than $30 million to creators this year as part of its Creator Ad Revenue Share scheme. In fact, X is only on track to bring in around $2.5 billion in total revenue for 2023, so it’s a long way from YouTube in this respect.

Given the various comparisons, it’ll be interesting to see how X is able to monetize and maximize its new slate of video content, and whether it’ll have more success than Twitter had in the past on this front. Again, focusing on news content makes some sense, and Elon will also be hoping that it’ll bring more attention to the app in what looks set to be a tumultuous election year.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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