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X Officially Launches the First Stage of Job Listings for Verified Organizations

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X Officially Launches the First Stage of Job Listings for Verified Organizations

After testing it with selected partners over the past few months, X has now officially launched its new job listings element in beta, with any Verified Organization on the app now able to add job listings to their profile.

As you can see in this example, now, businesses with a gold checkmark can add an open roles shelf to their profile, which will appear above their main timeline, and below their profile bio and following/follower numbers.

Tap on the “View all jobs” CTA and you’ll be able to see all the open positions that company currently has listed, and you’ll be able to apply for each (via third-party hosting) by tapping on the specific job detail.

As noted, X has been experimenting with job listings for the last few months, and recently added it to the Verification for Organizations feature listing.

X Verification for Organizations

Though it’s not fully available, nor fully functional as yet.

In order to add job vacancy listings to your business profile, you first need to be a subscriber to Verification for Organizations, X’s $1k per month premium business plan. You then need to apply to join the X Hiring beta (which you can do here), and be accepted by X to take part.

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Job listings are also not showing up to all users in all regions as yet, so it’s not entirely fleshed out and optimized. But that’s a consequence of moving fast, and I’m sure that many would prefer to have mostly working updates, as opposed to much slower feature rollouts.

It’s another element in Elon Musk’s “everything app” plan, in which he hopes to make X a key facilitator of many, many more aspects, on the road to becoming a trillion-dollar company.

The actual plan on this front remains fairly vague, but essentially, Elon wants to start by enabling payments, and banking in the app, then, once people are relying on X for money, use that as a foundation to branch into other new areas, including jobs, dating, and virtually every type of transaction that you can think of.

It’s an optimistic vision, which will need a lot to go right. But maybe, eventually, if people come to rely on the app for more day-to-day operations, it could become a much bigger complement.

Few would be willing to bet against Musk outright, though again, there’s a long way to go before this even looks close to possible, but by adding in new elements, like job listings, Elon’s looking to gradually build the framework of the everything app, and enhance its appeal in more ways.

And with many businesses already making valuable connections via the platform, and even advertising open roles via X posts, job listings does make some sense.

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And Elon’s confident that it won’t become “super cringe” like LinkedIn.

It’ll be interesting to see how X Hiring performs, and what results businesses see from their listings, as Musk and Co. continue to transform the app.

You can learn more about the X Hiring beta here.



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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