Connect with us


You Might Be a Social Media Spammer (And Not Know It)



default img rss echo

If you have an amazing product or service, which has the potential to greatly improve the lives of your ideal clients, then it’s only natural that you’ll want to talk about it in your social media posts with great enthusiasm.

Every moment your ideal clients don’t have access to your product or service is another moment they unnecessarily suffer from whatever problem or challenge they have. Or perhaps they’re missing out on ways to take their lives or businesses to the next level to enjoy more success and happiness.

I get it, you’re passionate about what you do, and you want to share it with those who need it the most – but in your enthusiasm, you might accidentally be coming across as a social media spammer.

How, when, what and with whom you share on social media matters. If you don’t approach your social sharing the right way, then your messages might be perceived, and labeled as, spam, and ignored by the very people that you’re trying to help. 

In this post, I’ll share three key tips on how to conduct yourself on social media so that you don’t come across as a spammer, and are instead seen as a professional, trustworthy authority on your topic.

1. Did I make it about me?

The first question you always need to ask yourself before posting on social media or sending out a message is “Did I make it about myself or my ideal clients?”

If it isn’t about your ideal clients, do NOT hit the post button.

Your target customers generally don’t care about you or your business, but they do very much care about their own problems and/or challenges. Remember that everything they see or hear goes through their WIIFM (what’s in it for me?) filter. If they don’t care about it, they’ll see it as spam – and in business, it’s their perception of spam that matters, not yours.

Now, this doesn’t mean that you can never talk about yourself, but what it does mean is that everything you post, every message you send, must be viewed through that ‘WIIFM’ filter. Always remember your ideal clients are the stars of the show.

When you do share about yourself or your company, make it clear why your prospects should care about it and how it benefits them. For example, customers prefer to work with experts and will often pay more for their work. You can share your expertise, in order to establish your authority on your topic, and increase trust among your audience.

For example, if I wanted to share this blog post on social media, I may caption it with something like this:

“Each week I share status updates on LinkedIn that get thousands of views and hundreds of people engaging with them. In this post, I’ll show you how to get this kind of engagement, without using tactics that make you look desperate or foolish.”

As you can see, I demonstrate my expertise, while also telling my audience why it’s relevant to them, and how they will benefit from it.

While you can occasionally share information about yourself or your company, the majority of the time it needs to be about your ideal clients – their desires, hopes, fears and challenges.

When posting on social media, keep these three questions in mind:

Does this solve one key problem or challenge of my ideal clients?

If your newsfeeds are anything like mine, they are littered with noise. Do you quickly scroll past posts from people and businesses that don’t immediately catch your attention?

And what’s most likely to catch your attention? Something that directly addresses a problem or desire you have.

Where possible, ensure that you share content which solves a problem or challenge that your ideal clients face. These are tied to the fears or dreams that are top of mind for them.

When you focus the content you share on these hot topics, you’ll get more of your prospects’ time and attention, and avoid being labeled as a spammer.

Is it relevant to them specifically?

Have you ever been tagged in a post that had nothing to do with you, or anything you are even interested in? Annoying, isn’t it?

Never tag people in a post that doesn’t directly relate to them. This is, most definitely, spam.

It’s right up there with posts that have too many, or irrelevant hashtags. They provide no benefit, look spammy and make it harder for people to be interested in what it is you have to say.

Is it easily consumed by them?

If your preferred content is videos, and not blog posts, but a company you’re interested in shares only blog posts, how long will you follow it on social media?

We all have a preference for consuming content. Find out what content formats your ideal clients prefer, whether that be blog posts, videos, podcasts, infographics, etc. Then, of course, share plenty of content in those formats.

2. Did they ask for it?

How annoying do you find it when the first communication you receive from a person you’ve just followed or connected to is their sales pitch? Yet so many professionals and businesses do this.

I cannot stress enough the importance of asking permission to market. Your ideal clients will often treat anything they didn’t ask for or agree to as spam, which is why even messages with links or attachments to valuable content you send to your ideal clients could be seen as spam by them.

To avoid this, first work to establish some level of rapport with your clients. Begin by having a conversation with them, and about them. Find out what’s important to them, and identify any commonalities you share.

Once you’ve built some rapport, you can ask them for permission to share a helpful piece of content with them.

When querying them on this, make sure you also share some interesting facts, stats or quotes from the content that you think they’ll find particularly compelling. Then you can ask them if they’d like for you to send them the link or document.

When they say yes, you’ll know that they’re interested in your offering, and they’ll be more likely to actually consume the content, appreciating that you respected their time and attention.

Change the conversation

Essentially, you have to change your approach and mindset on social media from “What can I sell you?” to “How can I help you?”

“What can I sell you?” says:

  • I care about your money
  • What else can I sell you?
  • Thank you for your business

“How can I help you?” says:

  • I care about you and your business
  • How else can I add value?
  • Thank you for helping us do business better

Which type of conversation do you think is less likely to be perceived as spammy, and ultimately lead to more engagement and foster relationships?

3. Am I engaging in conversations?

Have you ever left a question or comment on a social media post from a business and never got any reply or acknowledgment? How did that feel?

It’s annoying when you hope to have a conversation with a person or business, and they can’t be bothered to engage with you. Think about it this way, would you ever go up to someone at a networking event and say “Hi, nice to meet you. Now buy my stuff!”?

Of course, you wouldn’t. So don’t do it on social media platforms. That is spam.

If you don’t want to be seen as a social media spammer, engage with your ideal clients when they ask questions or leave comments on your posts.

People want to be seen, they want to be acknowledged. Your response can often be as simple as clicking the like button, or leaving a quick thanks.

Instead of blasting your ideal clients with sales information, post with the intention of generating more engagement from them. If you aren’t getting engagement, you aren’t having conversations, and if you aren’t having conversations, you’re not building relationships and establishing trust. And that means you’re very likely not generating clients and sales.

Remember, people buy from people they know, like and trust.

4. Ask yourself “Would I consider this spam?”

Finally, the best way to ensure that you don’t become a social media spammer is to always ask yourself “Would I consider this spam if I received it?’

If you would personally find such annoying or irrelevant, chances are that your ideal clients will feel the same way.

By approaching social media the right way, you’ll be able to build a community comprised of your ideal clients. These clients will be interested in what you share, and will want to know more about how your solution can solve their problems or fulfill their desires.  

Ultimately, this really comes down to common sense. No doubt you use social media in your free time, so you know how you feel about the various types marketing messages you see. Consider why you follow brands on social, what you expect, or appreciate from them, and how you would like to be communicated with.

Take a step back from your own messaging, and consider how your audience is seeing your brand.  

A version of this post was first published on the Top Dog Social Media blog.

Read More

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


7 tips for creating great digital presence



7 tips for creating great digital presence

DEAR READERS: Companies of all kinds are finding it imperative to build a digital strategy to compete in a world where almost everyone is shopping and doing business online. How can small companies, including startups and those with just a few employees, get the kind of following on their websites and social media platforms that they’ll need to succeed?

There are several steps to take to build your business online.

It is a problem many companies are trying to get their arms around, according to everyone I reached out to. Here are a few tips to get started on the road to social media success:

Develop clearly defined goals. “Determine your objectives, whether they are enhancing brand awareness, generating leads or driving sales growth, as they will serve as guiding principles for developing your strategy,” suggests Dmitriy Shelepin CEO and head of SEO at Miromind.

Identify your ideal followers. That means going beyond demographics like gender and age, according to brand consultant Faith James, CEO of The Personal Branding Consultancy. “It’s important to go deeper into their psychographics — how they think, what motivates them, what their core desires are,” James says. “By focusing on the psychographics, you focus on the emotional connectors that build a stronger connection which goes beyond just the transactional ‘buy my stuff.’ ”

People are also reading…

Choose and prioritize platforms. Shelepin says it is crucial to choose platforms “that resonate with your desired audience and align with your business objectives,” and suggests focusing on one or two of those platforms “to deliver quality over quantity.”

Provide value. James says value can come in various forms, but stresses that it boils down to “helping your audience get a small win in the areas that are meaningful to them.

“If a hair salon is looking to grow their following, they might offer tips on their website and social media platforms such as ‘How to Have Your Hair Color Last Longer,’ ‘3 Tips on How to Beat the Humidity Frizz,’ or ‘How to Avoid Chlorine Damage While Swimming at the Pool,’ ” James says.

Value also can come by educating and informing your audience with things like educational blog posts that establish industry expertise, Shelepin adds.

Invite engagement. This is an essential step, James stresses. “In all instances, the business would invite the audience to share their own hair drama stories, share their own tricks they are using to make their hair color last longer, and invite the audience to submit their own questions about hair care,” James explains.

Build relationships. “Use social media to connect with customers, respond promptly, and share relevant content,” Shelepin says.

Don’t forget about email. It is a great way to maintain customer relationships and to deliver exclusive content and special offers like discounts, Shelepin explains.

Shelepin acknowledges that businesses won’t realize success in the digital realm overnight, but stresses that success is possible to achieve.

“It’s important to maintain consistency, in creating content and engaging on media platforms, as building an online presence takes time,” Shelepin concludes. “By adhering to these strategies, small businesses can cultivate a strong digital presence, enabling them to thrive in today’s competitive landscape.”

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


LinkedIn Expands ID Verification to More Regions



LinkedIn Expands ID Verification to More Regions

LinkedIn continues to expand its own identity verification offering, via a new partnership with Persona which will enable users in more regions to confirm their ID in the app.

As you can see in this sequence, with LinkedIn’s new ID verification process, users in certain regions now able to confirm their ID documents with Persona, in order get a verification badge added to your LinkedIn profile, which confirms that you’ve uploaded and verified your government ID with one of LinkedIn’s partner providers.

LinkedIn Persona ID confirmation

You can see the verified icon next to my profile name in the second image, which adds another level of assurance that I am, in fact, a real human being, with a government ID linked to my identity.

LinkedIn initially launched ID verification for users in the U.S. back in April, via a partnership with identity platform CLEAR, which is best known for providing faster check-in at airports. LinkedIn then expanded its CLEAR partnership to enable users in Canada and Mexico to also confirm their documents, with this new partnership providing the ID confirmation option to a lot more users.

As per LinkedIn:

In Argentina, Australia, Bangladesh, Brazil, Chile, Colombia, Indonesia, Kenya, Malaysia, Morocco, Nigeria, Peru, Philippines, Saudi Arabia, and the United Arab Emirates, the identity verification is performed by Persona, a third-party identity verification service. It’s available in each country for those with a valid NFC-enable passport.”

(Note: It may not be available to all users in all of these regions as yet)

So, the requirement is that you need a government-issued passport, with an NFC chip, and a means to scan that chip in as part of the process, though Persona notes that “if you’ve ever used your phone to tap for payment, then it is NFC-enabled”.

So now, a lot more LinkedIn users will be able to confirm their identity, and add an extra layer of assurance to their profile, helping to let people know that they are dealing with an actual person, and that your information is more likely to be legit.

And given the latest advances in generative AI, and LinkedIn’s rising push to add generative AI tools into every aspect of its platform, it does seem like this could become an essential step, as more bot profiles and personas get added to social apps.

That’s been part of the justification for X’s broader push on ID verification, which has now stretched to charging new users in some regions a small fee to interact in the app.

X owner Elon Musk has repeatedly noted the rising risk of AI-enabled bots taking over social apps, with user payments, in his view, being the only way to stop them. But LinkedIn’s trying another approach, and it does seem like providing free ID confirmation will be more widely adopted, which could make it more effective in this respect.

And by outsourcing the actual verification element to a third party, it’s also less labor intensive, though it does also mean that another group is involved, which can make some feel a little uneasy about sharing their documentation and selfies.

Still, it’s a pretty simple process, and it’s free, and if LinkedIn starts putting more emphasis on verified accounts, by say, ranking them higher in search results, that could get a lot more people taking it up, and adding a gray tick.

The other question then is what do CLEAR and Persona get out of this deal?

In both cases these ID platforms get more data, with users also required to open a CLEAR account when confirming their info via its system. Persona will also take in some user data, which will expand its database, though you can opt out of letting either company keep your info in perpetuity.

Persona also notes that it will generate “facial geometries for both the image obtained from your government ID and the user submitted selfie”, which it will then use in its analysis with your ID to confirm your info, though Persona won’t keep your geometric data on file.

Essentially, you’re going to have to trust your ID data with another company, which not everyone will be comfortable with. But if you’re okay with it, again, the process is easy, and it could add some extra assurance to your LinkedIn presence.

You can learn more about LinkedIn’s ID confirmation options here.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024 11/28/2023



Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024 11/28/2023

The latest analysis of the effects of
invalid traffic/IVT estimates that the problem will result in $72.37 billion in wasted ad spend in 2024 — up 33% from an estimated $54.63 billion wasted in 2022.

The report, from marketing efficiency platform Lunio, was based on an analysis of 2.6 …

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading