Bitcoin is the most mentioned term related to innovative value transfer systems, data from social media on the topic of payment and fintech, reveals. BTC received 957 mentions in December, as the coin wrapped up a stunning decade of price appreciation.
Analysis of social media activity by GlobalData revealed Ethereum was also an often-mentioned term, with 158 mentions in December. The coin is not as prominent itself but has become the basis for a wider system of tokens and payment channels. The analysis reveals the crypto space has become an integral part of a boom in payment service and fintech expansion.
The decade ahead is one anticipated to be swept with technological disruption, the way we #pay for things makes no exception. GlobalData has forecast which #Countries will most likely be the #leaders in moving towards a truly #cashless #society https://t.co/xyy0xoqzMO
— GlobalData Banking (@Banking_GD) January 13, 2020
Tweets and mentions of BTC are often related to price action and predictions. In 2019, this was also the leading coin, with a robust 92% net gain, explaining the active discussion. Over the past year, BTC also dominated the market in terms of overall capitalization and brought more attention to itself with new futures and options platform launches.
Cryptocurrency is also an often-mentioned term, with 809 mentions in December. According to analysis, a boost to mentions came from the ShapeShift and Coinbase Twitter handles, stressing the possibilities for safer transactions.
Cryptocurrency, Blockchain Still in Vogue
Crypto and cryptocurrencies were the second most mentioned terms during December. Improved security for trading digital currencies was highlighted in tweets by digital currency trading platforms ShapeShift and Coinbase that came up with new features to safely transact using cryptocurrencies. Overall, cryptocurrency was mentioned 809 times on social media.
.@YouTube just removed most of my crypto videos citing “harmful or dangerous content” and “sale of regulated goods”… it’s been 10 years of making videos, 200k+ subs, and 7M+ views. WTF are you guys doing @TeamYouTube?! pic.twitter.com/MPcKbBVrC4
— Chris Dunn (@ChrisDunnTV) December 23, 2019
Blockchain was still one of the hot terms, mentioned in relation to venture capital. Blockchain is viewed as the more harmless term, possibly allowing the usage of the technology without adopting a disruptive stance to money or finance. Active mentions come on the tail of increased venture capital investments in the space, from $2 million in 2012 to as much as $2.5 billion in 2019, as noted by Bitcoin supporter Jameson Lopp.
Fintech was also a breakaway topic, with 381 mentions. The sector expects expansion and adaptation in 2020, as fund inflows to this space grew in the last few months of 2019. Mentions of fintech were tied up with relations to AI, machine learning, blockchain, as well as 5G, cybersecurity, and Chinese fintech ecosystems.
In 2020, the expectations are for regulations to become clearer and more transparent, as the sector sheds most of its fly-by-night projects. Regulators constantly adapt to new inventions in the space, moving in to either codify or ban some activities. Regulations in the EU tend to focus on money-laundering and terrorist financing. The US Securities and Exchange Commission looks into IEO token sales, with a critical eye on breaking securities law.
What do you think about the prominence of Bitcoin in social media mentions? Share your thoughts in the comments section below!
Images via Shutterstock, Twitter: @Banking_GD, @ChrisDunnTV
A Look at the Top Costume Themes and Trends for Halloween 2022
Halloween is almost here (10/31), and if you’re planning a themed campaign to tie into the event, it’s worth noting the top Halloween trends of the year, to ensure that you’re up on any notable, and potentially brand-relevant, shifts.
Here’s a look at some of the current key trends of note, based on early Halloween engagement activity.
First off, Pinterest has provided some insight into the top Halloween costume trends, which points to some of the more emergent themes and sources for 2022.
- Stranger Things costume ideas (+22x)
- Elvis and Priscilla costume (+19x)
- Patrick Bateman costume (+18x)
- Top Gun costume (+6x)
- Anna Delvey costume (+5x)
- Harley Quinn halloween costume (4x)
- Avril Lavigne halloween costume (+3x)
- Dani Hocus Pocus costume (+3x)
- Maddie and Cassie Euphoria costume (+3x)
- Lord of the Rings halloween costumes (2x)
Some fairly significant pop culture shifts in there, which could help to guide your approach – though why Avril Lavigne?
Similar trends are evident in Google Search data, along with some additional variations and styles:
- Gomez Addams costume
- Mary Sanderson costume
- Spiderman costume
- Joker costume
- Akatsuki cloak
- Cruella costume
- Black Widow costume
- Velma costume
- Harry Potter costume
- Mandalorian costume
There’s also significant interest in couples and family costume ideas, which could be a bigger theme this time around.
Twitter, meanwhile, has provided some more generic Halloween trend notes, including the top hashtags:
(Twitter also notes that #Giveaway and #Win are also popular, as they always are, which could be worth noting in your approach)
Along with the most popular Halloween emoji
- Pumpkin emoji
- Ghost emoji
- Loudly crying face emoji
- Crying laughing emoji
- Purple devil emoji
You probably could have guessed those, but if you need some additional inspiration or notes, these are the hashtags and emoji you should be considering.
More platforms will release more data and trend insights over the next few weeks, along with any new tools and options that they’re adding to help people engage with the event.
But if you’re looking to get planning, or you just need a little direction, these are the top trends as they currently stand, which could help you find the best approach for your campaigns.
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