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YouTube Adds New Creative Options for Shorts, Expands Shorts Drafts on iOS

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YouTube Adds New Creative Options for Shorts, Expands Shorts Drafts on iOS

YouTube’s rolling out some new updates for Shorts, including new creation options, and an expansion of Shorts drafts.

First off, on creative options – YouTube’s rolling out a new ‘Cut’ option which will enable Shorts creators to sample a small segment (1 to 5 seconds) from eligible Shorts and VODs to be used as the intro to their Short clip.

The process will provide more ways to lead users into your Shorts, by using popular content as a contextual starting point for your own video.

As you can see in these images, you can access the new Cut option via the ‘Create’ button on Watch pages, or by tapping the three dots menu while you’re watching a Short from the Shorts player.

If you create a Short via Cut, an attribution link will be included in your Short, connecting back to the original source clip.

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YouTube Shorts Cut

YouTube says that it’s still establishing the monetization implications for this feature, though as of right now, the creator of the original clip cannot monetize any subsequent Short created via the Cut option. Creators do, however, get additional exposure potential through these referral links.

YouTube’s also provided an update on its Shorts Green Screen feature, which it initially launched to selected users back in May.

YouTube Shorts green screen

YouTube says that the feature is still in the process of being rolled out to iOS users, before being expanded to Android as well.

Much like the same option on TikTok, The feature enables you to sample up to 60 seconds from a Short or other eligible videos across YouTube, which you can then use as the background of your Short clip.

As explained by YouTube:

“You can control if you’d like to use audio or video, or both from the original video you’re sampling, and you can control how prominent you are on the screen by pinching your picture while you’re in the camera. Similar to Cut, if someone samples your content to create a Green Screen video, there will be an attribution link that users can click to take them back to the original source video.”

As noted, the feature has been available to some users for a few months, but more creators will have the option shortly.

YouTube’s also expanding Shorts drafts, with users now able to save as many drafts as they like within the Shorts creation flow.

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YouTube Shorts drafts

Up till now, Shorts creators could only store one draft at a time, but the new process will facilitate more drafts, which will provide more options in your process.

Drafts will be available via the Shorts camera, with a new ‘Drafts’ icon added to the bottom right of screen when drafts are present. YouTube also notes that Drafts are device-specific, so if you change devices, you won’t be able to access your drafts from another phone.

Drafts, right now, is only available on iOS.

On another front, YouTube has also provided some interesting insight into how its algorithm highlights older Shorts, and the discovery potential for your clips.

As per YouTube:

“If you go to your YouTube Shorts feed today, you may notice many videos recommended to you that were published weeks or even months ago. A few things to keep in mind – if viewers are showing more interest in an older video, it may be that the topic is increasing in popularity. Google Trends is a helpful tool to see how the world’s interests are changing. New viewers [may] also be discovering your channel and wanting to watch your older videos, and more viewers [may be] choosing to watch your video when it’s offered to them in the feed, or your video could picked up in the press or shared on social media.”

All of these factors, YouTube says, can play a part in how it sorts the Shorts feed, which is interesting to consider in terms of how it chooses to show certain clips to certain users, potentially providing more evergreen value for Shorts clips.

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YouTube also notes that it’s working on enabling its Super Thanks creator donation option within Shorts, with an initial beta test process planned for later this year.

Shorts has quickly become an important element in the broader YouTube creator landscape, with Shorts clips, overall, now averaging over 30 billion daily views. The potential for cross-promotion and engagement via Shorts provides more capacity to maximize your YouTube channel, leading to more viewers, and more monetization options within the app.

That could end up being a big lure, especially with TikTok’s monetization tools still being a work in progress. If YouTube can continue to build on its short-form tools, that, eventually, could give it an advantage over TikTok in the battle for creative talent, which may see YouTube ultimately win out from the broader short content trend.

And with TikTok facing more regulatory scrutiny, there is also a chance that YouTube could scoop up many TikTok users who are concerned about the long-term viability of the app.

Sure, Shorts is a rip-off of TikTok, but on balance, it’s very clear why YouTube is pushing the option.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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