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YouTube Adds New Creative Options for Shorts, Expands Shorts Drafts on iOS

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YouTube Adds New Creative Options for Shorts, Expands Shorts Drafts on iOS

YouTube’s rolling out some new updates for Shorts, including new creation options, and an expansion of Shorts drafts.

First off, on creative options – YouTube’s rolling out a new ‘Cut’ option which will enable Shorts creators to sample a small segment (1 to 5 seconds) from eligible Shorts and VODs to be used as the intro to their Short clip.

The process will provide more ways to lead users into your Shorts, by using popular content as a contextual starting point for your own video.

As you can see in these images, you can access the new Cut option via the ‘Create’ button on Watch pages, or by tapping the three dots menu while you’re watching a Short from the Shorts player.

If you create a Short via Cut, an attribution link will be included in your Short, connecting back to the original source clip.

YouTube Shorts Cut

YouTube says that it’s still establishing the monetization implications for this feature, though as of right now, the creator of the original clip cannot monetize any subsequent Short created via the Cut option. Creators do, however, get additional exposure potential through these referral links.

YouTube’s also provided an update on its Shorts Green Screen feature, which it initially launched to selected users back in May.

YouTube Shorts green screen

YouTube says that the feature is still in the process of being rolled out to iOS users, before being expanded to Android as well.

Much like the same option on TikTok, The feature enables you to sample up to 60 seconds from a Short or other eligible videos across YouTube, which you can then use as the background of your Short clip.

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As explained by YouTube:

“You can control if you’d like to use audio or video, or both from the original video you’re sampling, and you can control how prominent you are on the screen by pinching your picture while you’re in the camera. Similar to Cut, if someone samples your content to create a Green Screen video, there will be an attribution link that users can click to take them back to the original source video.”

As noted, the feature has been available to some users for a few months, but more creators will have the option shortly.

YouTube’s also expanding Shorts drafts, with users now able to save as many drafts as they like within the Shorts creation flow.

YouTube Shorts drafts

Up till now, Shorts creators could only store one draft at a time, but the new process will facilitate more drafts, which will provide more options in your process.

Drafts will be available via the Shorts camera, with a new ‘Drafts’ icon added to the bottom right of screen when drafts are present. YouTube also notes that Drafts are device-specific, so if you change devices, you won’t be able to access your drafts from another phone.

Drafts, right now, is only available on iOS.

On another front, YouTube has also provided some interesting insight into how its algorithm highlights older Shorts, and the discovery potential for your clips.

As per YouTube:

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“If you go to your YouTube Shorts feed today, you may notice many videos recommended to you that were published weeks or even months ago. A few things to keep in mind – if viewers are showing more interest in an older video, it may be that the topic is increasing in popularity. Google Trends is a helpful tool to see how the world’s interests are changing. New viewers [may] also be discovering your channel and wanting to watch your older videos, and more viewers [may be] choosing to watch your video when it’s offered to them in the feed, or your video could picked up in the press or shared on social media.”

All of these factors, YouTube says, can play a part in how it sorts the Shorts feed, which is interesting to consider in terms of how it chooses to show certain clips to certain users, potentially providing more evergreen value for Shorts clips.

YouTube also notes that it’s working on enabling its Super Thanks creator donation option within Shorts, with an initial beta test process planned for later this year.

Shorts has quickly become an important element in the broader YouTube creator landscape, with Shorts clips, overall, now averaging over 30 billion daily views. The potential for cross-promotion and engagement via Shorts provides more capacity to maximize your YouTube channel, leading to more viewers, and more monetization options within the app.

That could end up being a big lure, especially with TikTok’s monetization tools still being a work in progress. If YouTube can continue to build on its short-form tools, that, eventually, could give it an advantage over TikTok in the battle for creative talent, which may see YouTube ultimately win out from the broader short content trend.

And with TikTok facing more regulatory scrutiny, there is also a chance that YouTube could scoop up many TikTok users who are concerned about the long-term viability of the app.

Sure, Shorts is a rip-off of TikTok, but on balance, it’s very clear why YouTube is pushing the option.

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Snap Launches New Bitmoji Fashion Collection from Carhartt, as it Continues to Build its Personalization Tools

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Snap Launches New Bitmoji Fashion Collection from Carhartt, as it Continues to Build its Personalization Tools

While Meta continues to work on advanced VR interaction, with a view to hosting the next stage of digital connection, Snapchat is charting its own path in building towards the metaverse future, which may or may not be owned by Zuck and team.

Aside from developing its own AR tools, a field in which it remains a leading presence, Snap is also building more advanced avatar options through its popular Bitmoji platform, which has enabled users to create digital likenesses of themselves since 2007.

The latest advance on this front is Bitmoji fashion, with a range of well-known brands signing on to create digital replicas of their products, that users can then dress their Bitmoji characters in.

The latest brand to sign up for this is Carhartt, which has partnered with Snap on a new range of Bitmoji items.

As per Carhartt:

“Inspired by Carhartt’s most popular men and women styles, the new digital offering enables Snapchat and Bitmoji users everywhere to authentically represent themselves in the digital world through a variety of products and colors. The digital attire includes the brand’s iconic Detroit Jacket, K87 Short Sleeve Pocket T-shirt, Force Sweatshirt, BO1 Double Front Pants and Duck Bib Overalls.

Carhartt joins a growing list of top brands building their own Bitmoji fashion collections, with Adidas, Converse, Nike, Jordan, Crocs, Levi’s, American Eagle, Off-White, Vans, Nickelodeon and Ralph Lauren all now hosting official Bitmoji item sets, providing expanded branding potential for their products, while also giving Bitmoji users more customizable options for their in-app depictions.

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Which looks set to be a key trend in the coming metaverse shift. Part of the recent NFT boom links into the concept of ‘digital identity’, with many viewing their cartoonish profile pictures as a new form of personalization and expression, which will eventually translate into equivalent avatars and depictions for them to use in the eventual metaverse environment.

That’s looking less likely, at least from an NFT perspective, as NFT sales continue to plummet. But the concept that people will want to create unique digital characters to represent their personality in this new space is definitely set to be a major trend, as we’ve already seen this in our early examples of what metaverse interaction might look like.

The current proxies we have for the broader metaverse vision are gaming worlds, like Roblox and Fortnite, both of which generate significant income from sales of in-game skins. In fact, Minecraft has built a whole creator economy around custom character and feature designs, with users looking to edit and personalize their in-game depictions in order to better stand out from the crowd, with elements based on achievements, expense, rarity, etc.

Eventually, if all goes as planned, we’ll see similar trends in the metaverse as well – though its less likely to involve Bored Apes, and more likely to facilitate interactive customization, in a broad range of ways, which will also provide all new branding opportunities through sponsored collections, like these Bitmoji offerings.

And that’ll also, eventually, lead to direct sales of digital clothing, which is the next stage of Snapchat’s vision.

Back in 2020, Snap filed a patent which outlined how its Bitmoji fashion process would eventually see Snap partner with a range of fashion retailers to provide Bitmoji versions of their items. That would then provide a heap of new clothing options for your avatar in the app, while also giving the brands new opportunities to showcase their latest products in an engaging, interactive way. 

Snapchat Bitmoji fashion patent

The dual benefit of online and real world product sales is an enticing allure, and will no doubt become increasingly popular as we move closer to the metaverse future.

But then again, there’s also a question of whether Bitmoji characters will even be able to make the leap into the metaverse, and whether you’ll be able to use the same digital avatars across various apps and platforms.

That’s the ideal vision for the metaverse future, where universal schemas will enable anybody to build avatars that can be used across Meta, Snapchat, Fortnite, Minecraft, etc. That would then mean that the character you build in one app will become your digital representation in all worlds.

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It’s an ambitious undertaking, which requires a lot of agreement to make it work – but eventually, it could be that your Bitmoji caricature does, in fact, become your universal avatar across all apps.

At least, that’s what Snap is building towards, which could facilitate all new promotion and product showcase opportunities.



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