Connect with us

SOCIAL

Snapchat Launches Desktop Version of the App, Initially Available to Snapchat+ Subscribers

Published

on

Snapchat Launches Desktop Version of the App, Initially Available to Snapchat+ Subscribers

After a decade of existence, Snapchat is finally launching a web version of its app.

Initially only available to Snapchat+ subscribers (and in certain regions), Snapchat for web will enable users to send messages and make video calls direct from their desktop PCs, providing another way to engage with your Snap connections.

As per Snapchat:

Open your laptop and head to web.snapchat.com using Chrome to start a call or pick up where chats left off on mobile. With more than 100 million Snapchatters using our voice and video calling each month on average, we’re excited to offer a new way for our community to keep conversations going on their computers, where they’re already working, learning, and browsing.”

The ‘working’ part is probably a big motivator here – with so many people now looking to work from home in the wake of the pandemic, Snapchat likely sees more opportunity to maximize its connections by creating a separate web app.

That and its audience is getting older, and by facilitating more ways to link into the discussion, that could drive new usage behaviors in the app.

Advertisement

The new web interface will include a range of different options, including Chat Reactions and Chat Reply. 

As with the regular app, your Snaps will disappear after 24 hours, with web views counting just the same as in-app opens of a message.

Snap will also, eventually, add Lenses into the format, as it looks to facilitate more functionality.

Snapchat on web

As noted, it could be an interesting and engaging way to expand Snap usage, though it’s only available in limited form right now, to paying Snapchat+ subscribers in the US, UK and Canada.

Snapchat+, which Snap launched last month, is its ‘Twitter Blue’ like subscriber option, which gives users access to a range of new tools and in-development features for $3.99 per month.

Most of those, much like Twitter Blue, are not hugely enticing, but maybe, if Snap adds in more elements like this to its subscription offering, that could make it a more interesting proposition.

Either way, Snapchat on web will eventually be made available to all users, while those in Australia, and New Zealand will be able to access the option shortly, via this link.

It’s only available via Chrome for now, but Snap is also looking to add support for more web browsers, which will eventually facilitate expanded opportunity to engage with friends via Snap.

Source link

Advertisement

SOCIAL

Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytics

Published

on

Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytics

As it works to latch onto the short-form video trend, and negate the rising influence of TikTok, Meta has announced some new updates for Reels, across both Facebook and Instagram, including additional Reels insights, the expansion of the ‘Add Yours’ sticker, and ‘auto-created’ Reels clips. Yes, automatically created Reels videos.

Here’s how the new additions work.

The main addition is the expansion of the ‘Add Yours’ sticker from Stories to Reels, providing another way to prompt engagement from other users via Reels clips.

As you can see in these example images, you’ll now be able to post ‘Add Yours’ questions via Reels clips, while you’ll also be able to view all the various video responses to any prompt in each app.

It could be another way to spark engagement, and lean into the more interactive ethos of the short form video trend. Part of the appeal of TikTok is that it invites people in, with the participatory nature of the app essentially expanding meme engagement, by making it more accessible for users to add their own take.

Meta will be hoping that the ‘Add Yours’ sticker helps to facilitate the same, prompting more engagement with Reels clips.

Next up is auto-created Facebook Reels, which, as it sounds, will enable users to automatically convert their archived Stories into Reels clips.

Advertisement
Reels updates

As you can see here, you’ll soon see a new ‘Create from Your Story Archive’ prompt in the Reels creation flow, which will then enable you to convert your Stories into Reels clips.

So it’s not exactly wholly automated Reels creation, as it’s just flipping your Stories clips into Reels as well. But it could provide another, simple way for users and brands to create Stories content, utilizing the video assets that they already have to link into the trend.

Worth noting that Meta also recently added a tool to convert your video assets into Reels within Creator Studio.

Meta’s also expanding access to its ‘Stars’ creator donations to Facebook Reels, which is now being opened up to all eligible creators.

Stars donations in Reels

Meta initially announced the coming expansion of Stars to Reels back in June, which will provide another critical monetization pathway for Reels creators. Short form video is not as directly monetizable as longer clips, where you can insert pre and mid-roll adds, so add-on elements like this are key to keeping creators posting, and fueling an ecosystem for such in its apps.

Stars on Reels will be available all creators that have maintained at least 1,000 followers over the last 60 days.

Meta’s also adding new Reels performance insights to Creator Studio, including Reach, Minutes Viewed, and Average Watch Time.

Reels updates

That’ll provide more perspective on what’s working, and what’s not, to help optimize your Reels approach – which could be especially valuable in the coming holiday push.

Lastly, Meta’s also expanding some Reels features that were previously only available in Instagram to Facebook as well.

Crossposting from Instagram to Facebook is now available to all Instagram users, while Meta’s also expanding its Remix option to Facebook Reels also.

Reels updates

As noted, Reels has become a key focus for Meta, as the short-form video trend continues to gain traction, and TikTok continues to rise as a potential competitor. By replicating TikTok’s main elements, Meta’s working to negate its key differentiation, which could ensure that more of its users don’t bother downloading a new app, and just stick with its platforms instead.’

Which, whether you agree with that approach or not, has proven effective. Reels content now makes up more than 20% of the time that people spend on Instagram, while video content, overall, makes up 50% of the time that people spend on Facebook.

Advertisement

Meta additionally notes that it’s seen a more than 30% increase in engagement time with Reels across both Facebook and Instagram.

Meta doesn’t need to ‘beat’ TikTok as such (as much as it would like to), but it does need to dilute its significance if it can, and make it less appealing for users to have to start yet another new account, and re-build their friends list.

That’s why it’ll continue to replicate TikTok at every turn, because millions of people are currently not going to TikTok because of the presence of Reels in its apps.  

You can learn more about Meta’s new Reels updates here.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish