YouTube has announced the next stage of its Black Voices funding initiative, with applications now open for the 2023 program.
Originally launched in 2020, YouTube’s Black Voices program aims to provide assistance and support for Black creators on the platform, in order to help them maximize their content performance.
As explained by YouTube:
“As a member of the #YouTubeBlack Voices Fund Class of 2023, grantees will be partnered with a dedicated YouTube Strategic Partner manager to optimize and grow their channel and receive a grant that can be used to help elevate their channel.”
The program is a part of YouTube’s broader effort to support marginalized communities, who are still underrepresented in many respects. Research also shows that members of the Black community often have trouble gaining government-allocated support, especially in creative sectors.
And as with all artists, which are essentially small businesses, YouTube creators have been hit by the pandemic, which has forced many to reassess their career direction and opportunities. YouTube’s hoping to provide a clearer pathway to maximize their success in the app – and with the platform paying out billions to creators each year, there definitely is a lot of potential there.
Helping to show the way for Black creators could play a big role in fueling the creator economy, while also facilitating greater equity in the process.
YouTube creators can apply for the 2023 Black Voices program here.
Twitter Shares Insights into How Users and Brands Engage in Core Issues Around Identity [Infographic]
Research has shown that Gen Z consumers are increasingly looking to spend with brands that take a stand on social issues, with social media platforms providing a means for businesses to connect with their respective brand communities, and use their voice to support relevant causes and movements.
That directly relates to identity, and how people choose to align on political and cultural issues, and it’s important that brands consider how their core messaging, and subsequent actions, support their beliefs and stances, in various ways.
To glean more insight into this, Twitter recently partnered with OMG Research to explore how conversations related to identity are being conducted via tweet.
As per Twitter:
“When it comes to serious matters, such as racial justice, gender equality, and climate change, people on Twitter not only welcome brands into these conversations but expect them to speak up on behalf of their followers and others who share their values.”
Again, the advent of social media has changed the way that brands connect, which has also changed consumer expectations around what they share, and how they act in support.
An important consideration for all brands – check out Twitter’s insights below.
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