YouTube has announced the next stage of its Black Voices funding initiative, with applications now open for the 2023 program.
Originally launched in 2020, YouTube’s Black Voices program aims to provide assistance and support for Black creators on the platform, in order to help them maximize their content performance.
As explained by YouTube:
“As a member of the #YouTubeBlack Voices Fund Class of 2023, grantees will be partnered with a dedicated YouTube Strategic Partner manager to optimize and grow their channel and receive a grant that can be used to help elevate their channel.”
The program is a part of YouTube’s broader effort to support marginalized communities, who are still underrepresented in many respects. Research also shows that members of the Black community often have trouble gaining government-allocated support, especially in creative sectors.
And as with all artists, which are essentially small businesses, YouTube creators have been hit by the pandemic, which has forced many to reassess their career direction and opportunities. YouTube’s hoping to provide a clearer pathway to maximize their success in the app – and with the platform paying out billions to creators each year, there definitely is a lot of potential there.
Helping to show the way for Black creators could play a big role in fueling the creator economy, while also facilitating greater equity in the process.
YouTube creators can apply for the 2023 Black Voices program here.
Social media businesses look out, here comes Chat GPT
XiaoIce has pioneered a cutting-edge artificial intelligence system designed to create emotional bonds with its 660 million users worldwide. — © AFP
From the explosion of TikTok to the fall of Twitter, the social media industry has experienced some seismic changes over the past 12 months. Next year promises to be no different. How are those who rely on social media for businesses purposes to navigate through the turmoil ahead?
Luke Lintz, CEO of Highkey Enterprises, a multinational social media marketing firm, has told Digital Journal about the top three social media trends he expects to see in 2023.
Short-Form Video Content Will Dominate
Lintz observes the rise in video shorts and sees this trend as one that is likely to continue. Here he says: “The number one trend in the digital marketing landscape next year will be the emphasis and prioritization of short-form video content.”
This is because: “Social Media platforms’ competition for attention with short-form content has been the epicentre of 2022 and will continue to be the focus in 2023. People’s attention spans are ever-decreasing, and social media users quite often don’t have time to sit down and watch a 10-minute video and would rather watch a short video tailored to what they like to watch rather than a picture.”
Using example, Lintz finds: “This is why we have seen Instagram change its newsfeed and algorithms to favour Instagram Reels content in competition with Tik Tok. We have also seen a massive prioritization of YouTube Shorts in their fight against the lost attention to Tik Tok. In 2023 we will see very large incentive problems for top YouTube shorts, Tik Tok and Instagram Reel creators to incentivize the best creators to stay on the platform. For creators and business owners, they must strategize ways to incorporate short-form video content into their content plans to stay relevant.”
Social Media Users Will Turn Their Back On The Algorithm
This could be the age of new media. Lintz says: “Burnt out by the pressure of chasing “likes” and constantly trying to add new followers, a growing share of social media users will turn to smaller platforms in 2023. Sites like Discord, Mastodon, Geneva, Substack and Patreon emphasize community building in private spaces.”
In terms of the cultural change driving this, Lintz says: “A search for safe spaces and nostalgia for the Internet of the early 2000s — when the word “algorithm” wasn’t part of everyone’s vocabulary — has fuelled interest in these more intimate digital environments. Expect to see people look for smaller social media platforms that they have more control over.”
ChatGPT Will Revolutionize Social Media Management Companies
There is one new item of technology that is set to bring with it significant change. Lintz predicts: “Chat GPT (‘generating pre-training’) is not only the best artificial intelligence chatbot ever released to the general public, it also promises to usher in a new era for social media management companies, including HighKey Enterprises. The AI chatbot will take over basic writing tasks, thereby eliminating the need for human creativity to create new social media content.”
Social media businesses look out, here comes Chat GPT
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