Connect with us

SOCIAL

YouTube Reports that 1.5 Billion Users Now Engage with YouTube Shorts Content Each Month

Published

on

YouTube Reports that 1.5 Billion Users Now Engage with YouTube Shorts Content Each Month

It’s amazing to consider the impact that TikTok has had on the social media landscape, and media consumption habits more broadly – and not just within TikTok itself, but also via the various short form video offerings now available in other apps.

Case in point – today, YouTube has revealed some new stats on the rising popularity of YouTube Shorts, its own TikTok clone, which was initially designed to dilute differentiation between the two apps, and keep YouTube users from straying away to the trending platform.

As per YouTube:

“YouTube Shorts are now being watched by over 1.5 billion logged-in users every month.”

That is a huge amount, especially when you also consider that YouTube’s total monthly ‘logged in’ audience is 2 billion total users.

That means that around 75% of YouTube users are engaging with Shorts in some form, which is a big vote of confidence in YouTube’s counter-offensive approach to fend off rising competition from TikTok. You can criticize the platform replication all you want, but the fact is it works, which is why every platform now seems to jump onto every significant trend that comes along in the space.

(Note: Some estimates suggest that YouTube’s monthly active user count, including those not logged in, is around 2.6 billion, but this has not been officially confirmed by YouTube itself)

The rising interest in Shorts has been further reinforced via new study, conducted by Inmar Intelligence, which found that 70% of web users now regularly watch short-form video.

Again, the influence of TikTok continues to amaze, with the platform picking up on the trend originally sparked by Vine, and amplifying it for the new generation.

So why didn’t Vine succeed in the same way?

Well, part of it is the platform, with TikTok’s smart algorithms being increasingly adept at feeding you more and more of the content that you like, based on your viewing habits. TikTok’s system is particularly good at adapting on the fly, which can easily see you lose hours scrolling through your ‘For You’ feed.

At the same time, user consumption habits have also changed – so while Vine had a cult following of sorts, far more people have now adapted their media engagement habits, with short form video now becoming the ideal format for reduced attention spans.

Which is probably not a good thing. I know, from personal experimentation, that too much TikTok can make you more impatient when watching longer form content, like TV shows and movies.

For me, that turned me off the app to a degree, as I couldn’t enjoy movies in the same way – but for the next generation, this is how they now prefer their media inputs, with faster paced clips and snippets feeding into their more attuned perception and engagement.

That, again, underlines the value of replication in this respect, because for a video platform, ignoring this trend is simply not feasible, as your users are evolving, one way or another. You can either go with it, or watch them sail off to new pastures, with your engagement stats declining in-step.

And certainly, those that are leaning in are gleaning the benefits, with YouTube also reporting that creators that upload both Shorts and long-form content are now seeing better overall watch time and subscriber growth, relative to those only uploading long-form clips.

The data doesn’t lie, and it’s important for all content creators and marketers to consider these trends, which reflect the significant and sustained shift towards short-form video content.

Again, it may not be a great thing that our collective attention spans are being eroded in this way. But they are, and you need to factor this into your planning, in order to maximize the performance of your efforts.

Shorts on YouTube, whether you like it or not, is now a major element in the app. Ignore it at your own promotional peril.

Source link

SOCIAL

Podcast Marketing Statistics for Businesses [Infographic]

Published

on

Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

Source link

Continue Reading

SOCIAL

17 Content Options for Each Stage of the Sales Journey [Infographic]

Published

on

17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

Source link

Continue Reading

SOCIAL

Meta Soars by Most in Decade, Adding $100 Billion in Value

Published

on

Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

Source link

Continue Reading

Trending

en_USEnglish