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YouTube Expands its ‘Super Thanks’ Monetization Option, Building on its Creator Revenue Tools

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YouTube Expands its 'Super Thanks' Monetization Option, Building on its Creator Revenue Tools

With the competition for creator monetization heating up, YouTube has announced an expansion of its Super Thanks monetization option, which will enable creators in 68 regions now utilize the additional viewer donation feature.

Super Thanks, which YouTube added in July last year, enables users to make quick donations to their favorite creators in the app by purchasing a Super Thanks animation at one of four price points (between $2 and $50).

When you allocate a Super Thanks to a video, an animation is displayed on-screen.

In addition to this, an automated ‘Thanks!’ comment is also added to the comment stream, with a distinctive color to signify your donation.

YouTube Super Thanks

The option expands on YouTube’s Super Chat and Super Stickers, providing a more direct monetization lever for viewers, while also enhancing connection and interaction in real time.

That’s been a big hit in China, where live-streaming has become a major movement, and YouTube’s ‘Super’ features largely align with Chinese streamer use cases, which, based on their success, could see them also become a key element on YouTube too.

As noted, YouTube is working to update its monetization options to make its platform the most appealing choice for creators, who now have several options for building a presence, with TikTok, Instagram and others also pitching for their content.

YouTube’s more established monetization process is already a big lure, with YouTube paying out billions to creators every year through revenue share programs, and with tools like its Super features added into the mix, along with ads via the YouTube Partner Program, YouTube offers the most earnings potential without having to organize your own brand deals and partnerships.

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On YouTube, you simply sign up for the program, then continue creating your content as always, and that’s pretty much all you have to do to make money. Short-form video platforms don’t offer the same simplicity in this respect.

That could end up being a big winner for the app in the longer term.

In addition to the expansion of Super Thanks, YouTube has also announced that viewers can now customize their Super Thanks comments, which has been a top requested update for the feature.

It’s a good update, building on YouTube’s creator monetization focus – which, as noted, could end up being a major winner for the app.

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Iran pop singer silenced, but his song remains a protest anthem

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Shervin Hajipour's song "Baraye" draws on the tweets of Iranians longing for a normal life

Shervin Hajipour’s song “Baraye” draws on the tweets of Iranians longing for a normal life – Copyright Indo-Tibetan Border Police (ITBP)/AFP –

David Vujanovic

Even though he has been silenced, Iranian pop singer Shirvin Hajipour’s impassioned song in support of protests over Mahsa Amini’s death in custody remains an unofficial anthem of the movement.

The song “Baraye” notched up 40 million views on Instagram before it was deleted when Hajipour was arrested, but he has since been freed on bail and has distanced himself from politics, likely as a condition for his release.

Baraye, the Persian word “For” or “Because”, is composed of tweets about the protests and highlights longings people have for things lacking in sanctions-hit Iran, where many complain of hardship caused by economic mismanagement.

It also draws on everyday activities that have landed people in trouble with the authorities in the Islamic republic.

“For the sake of dancing in the streets; Because of the fear felt while kissing; For my sister, your sister, your sisters,” the song’s lyrics say.

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“Because of the embarrassment of an empty pocket; Because we are longing for a normal life… Because of this polluted air.”

Baraye has been heard played loudly at night from apartment blocks in Iran to show support for protests sparked by Amini’s death on September 16, after the notorious morality police arrested her for allegedly breaching rules requiring women to wear hijab headscarves and modest clothes.

It was also sung with gusto by the Iranian diaspora at rallies in more than 150 cities around the world at the weekend.

In one clip shared by the New York-based Center for Human Rights in Iran, a group of schoolgirls without headscarves is seen singing Baraye in class with their backs to the camera.

The tune was removed from Hajipour’s Instagram account shortly after his arrest but is still widely available on other social media platforms, including Twitter and YouTube.

– ‘Because of forced Instagram stories’ –

Hajipour’s lawyer Majid Kaveh said he was released on bail at noon on Tuesday.

The reformist Shargh newspaper said his family had been informed of his arrest in the northern city of Sari on Saturday, in a report that cited his sister Kamand Hajipour.

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She had said in an Instagram post that her parents had been informed of his arrest in a call from the city’s intelligence ministry offices.

Shortly after his release, Hajipour was back on Instagram, but this time to apologise and distance himself from politics.

“I’m here to say I’m okay,” he told his 1.9 million followers on the platform.

“But I’m sorry that some particular movements based outside of Iran — which I have had no relations with — made some improper political uses of this song.

“I would not swap this (country) for anywhere else and I will stay for my homeland, my flag, my people, and I will sing.

“I don’t want to be a plaything for those who do not think of me, you or this country,” he added.

In response to his post, many on Twitter suggested the line “Because of forced Instagram stories” should be added to the lyrics of the song.

Human rights groups including Article 19 have repeatedly called on Iran to end its use of forced confessions, which they say are false and extracted under duress or even torture.

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In one recent case, a young Iranian woman, Sepideh Rashno, disappeared after becoming involved in a dispute on a Tehran bus with another woman who accused her of removing her headscarf.

She was held by the powerful Islamic Revolutionary Guard Corps and appeared on television in what activists said was a forced confession before being released on bail in late August.

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