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YouTube Launches New ‘Shorts Report’ to Promote Key Short Video Trends

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With YouTube looking to put more emphasis on its TikTok-clone ‘Shorts’ in 2021, the platform has announced the launch of a new ‘Shorts Report’, a bi-weekly overview of key Shorts trends, updates and tips.

As explained by YouTube:

“Our goal with the Shorts Report is simple; support YOU on your creation journey, regardless of your starting point. Whether you need the push to make your first video, inspiration for your next Short, or help figuring out how to use our creation tools, the Shorts Report has you covered.”

Shorts, which YouTube first announced in April last year, enables users to upload 15-second video clips via a dedicated ‘Shorts Camera’ option built into the main YouTube app. The Shorts camera is currently only available to users in India, where YouTube is pushing to fill the gap left by the banning of TikTok, but all users are able to upload Shorts clips by adding the hashtag #Shorts to their short videos uploads.

And as noted, YouTube is looking to put more emphasis on the option. In her recent overview of the company’s key areas of focus for the year ahead, YouTube CEO Susan Wojcicki noted that Shorts are already seeing 3.5 billion views a day, and it’s looking to expand the tools into more regions soon.

That could make this an important resource moving forward. You can check out the first Shorts Report below.

YouTube Shorts Report

Socialmediatoday.com

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Twitter Launches New ‘Twitter Create’ Mini-Site to Highlight Monetization Opportunities for Creators

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Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators

Creators are the new currency for social media networks, with every platform now working to sweeten its deal in order to keep the top creative talent posting to their apps, and keep their fans coming back to check in on the latest.

And today, Twitter’s taking its latest step in working to boost its creator appeal, with the launch of a new Twitter Create mini-site, which will host a range of tips, insights and examples designed to help creators maximize their Twitter presence.

The new site, which you can check out here, includes specific sections for creators in different verticals to help guide them on how to maximize their Twitter presence.

Tap on ‘Podcasters’, for example, and you’re taken to a dedicated page of tips for how to promote your show, including notes on which specific Twitter products you can utilize.

Twitter Create

Obviously, given the focus on monetization, Twitter’s newer offerings, like Super Follows and Spaces are the main push, with each providing new ways to make money from what you do in the app.

Scroll down further in any topic stream and you’ll find case studies, notes, and other blog posts that can help to guide you in the right direction.

Twitter Create

The site provides a good overview of Twitter’s various monetization avenues, in nine different categories, while there’s also a range of blog posts and notes that can help to guide your tweet approach.

Twitter’s monetization tools, thus far, haven’t really caught on, with Twitter Blue not yet becoming a key contributor to the platform’s revenue, and other offerings also, based on Twitter’s most recent performance update, failing to drive any significant income for the company.

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But they do offer opportunity, and there are some users that are indeed driving significant benefit from these additions. The trick for Twitter now is to help creators maximize take-up, and build their own offerings to better incentivize people to pay for content, which is not a habitual behavior in the app.

That’s been a key challenge for its creator monetization tools thus far – people have always been able to read your tweets for free, why would they start paying for the privilege now? That hesitation seems to be a key tipping point that Twitter needs to overcome, and up till now, it’s been reliant on the creators themselves to come up with more compelling subscription offerings, in order to add value to their platform presence.

This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to incentivize subscribers, while newer additions like Super Follower Only Spaces provide more, simple add-on tools that can push creators in the right direction as to how they can enhance their Twitter presence for a paying audience.

Which is really what needs to happen. People aren’t going to pay for your tweets, no matter how witty you may think you are, but they will pay for exclusives and additional engagement offerings that can make them more aligned to your presence.

Up till now, Twitter hasn’t been great at articulating this, hence the low take-up of these tools. But this new platform provides more direct guidance, which could provide a boost for its monetization tools.

You can check out the new Twitter Create mini-site here.

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