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Zuckerberg Previews Next-Level AR Experience in New Cambria Headset Showcase



Zuckerberg Previews Next-Level AR Experience in New Cambria Headset Showcase

As the metaverse hype train has continued to gather steam, many have questioned where augmented reality will fit into Meta’s bigger picture, as the vast majority of examples we’ve seen thus far relate purely to the VR space.

Today, we got a glimpse of just that:

As you can see in this video, Meta CEO Mark Zuckerberg is interacting with a digital creature in the real world via Meta’s Presence Platform, its next-level process which enables developers ‘to build experiences that blend virtual content with the physical world’.

Meta unveiled Presence Platform late last year, which incorporates various elements of spatial understanding to facilitate the creation of virtual worlds that interact with your physical space.

Though as you can see in this example, current Quest headsets don’t enable users to interact in full-color experiences, which is where Meta’s next level Cambria headsets will take this to the next stage.


Meta’s Cambria headsets are scheduled for retail launch later this year, the first of four new VR headset models that Meta’s looking to bring to the market over the next 24 months. The advanced model will include improved external cameras, which will essentially enable them to operate as both a VR and AR device – so like AR glasses, but not quite to the stage where they’re ready to be worn on your face all day long.

That aspect falls to Meta’s ‘Project Aria’, which is focused on everyday usage of AR elements, overlaid on your vision.

Meta’s Ray Ban Stories glasses are the first step in this direction, and the idea is that, eventually, Meta’s VR and AR worlds will merge, via variable devices that can facilitate differing levels of interaction and engagement.

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In some ways, it seems like its Ray Ban Stories and related models will be an initial lure to get more people into the VR space. You’ll be able to undertake a range of interactions and processes in your regular AR glasses, but more advanced processes will require a VR headset – and if Meta can make that initial AR experience enticing, that could be a key avenue for increasing VR take-up, and ushering more people into the metaverse space.

Which is why next-level processes like this are so important. Right now, this doesn’t seem like a huge step up from, say, Pokemon Go or other AR experiences, with the capacity to have characters interact with real-world scenes in your view. But there’s a lot more going on here, in regards to depth perception, spatial awareness, its physics engine and more. This example may not look amazing, but eventually, you can expect Meta to come up with some pretty impressive uses of this type of tech.

Remember this classic example from Magic Leap?


Magic Leap itself never got to this stage. But Meta might, with these new developments moving closer to this next stage of digital overlays on the physical world.

It may not seem like a game-changing preview from Zuck and Co, and it may not be at that next stage as yet. But this is where Meta is increasingly headed, and the possibilities within that are virtually endless.

If you’re wondering how we go from where we are now, to the metaverse being a real thing, this is another step on the path towards that next stage.

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Twitter Launches New ‘Twitter Create’ Mini-Site to Highlight Monetization Opportunities for Creators



Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators

Creators are the new currency for social media networks, with every platform now working to sweeten its deal in order to keep the top creative talent posting to their apps, and keep their fans coming back to check in on the latest.

And today, Twitter’s taking its latest step in working to boost its creator appeal, with the launch of a new Twitter Create mini-site, which will host a range of tips, insights and examples designed to help creators maximize their Twitter presence.

The new site, which you can check out here, includes specific sections for creators in different verticals to help guide them on how to maximize their Twitter presence.

Tap on ‘Podcasters’, for example, and you’re taken to a dedicated page of tips for how to promote your show, including notes on which specific Twitter products you can utilize.

Twitter Create

Obviously, given the focus on monetization, Twitter’s newer offerings, like Super Follows and Spaces are the main push, with each providing new ways to make money from what you do in the app.

Scroll down further in any topic stream and you’ll find case studies, notes, and other blog posts that can help to guide you in the right direction.

Twitter Create

The site provides a good overview of Twitter’s various monetization avenues, in nine different categories, while there’s also a range of blog posts and notes that can help to guide your tweet approach.

Twitter’s monetization tools, thus far, haven’t really caught on, with Twitter Blue not yet becoming a key contributor to the platform’s revenue, and other offerings also, based on Twitter’s most recent performance update, failing to drive any significant income for the company.


But they do offer opportunity, and there are some users that are indeed driving significant benefit from these additions. The trick for Twitter now is to help creators maximize take-up, and build their own offerings to better incentivize people to pay for content, which is not a habitual behavior in the app.

That’s been a key challenge for its creator monetization tools thus far – people have always been able to read your tweets for free, why would they start paying for the privilege now? That hesitation seems to be a key tipping point that Twitter needs to overcome, and up till now, it’s been reliant on the creators themselves to come up with more compelling subscription offerings, in order to add value to their platform presence.

This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to incentivize subscribers, while newer additions like Super Follower Only Spaces provide more, simple add-on tools that can push creators in the right direction as to how they can enhance their Twitter presence for a paying audience.

Which is really what needs to happen. People aren’t going to pay for your tweets, no matter how witty you may think you are, but they will pay for exclusives and additional engagement offerings that can make them more aligned to your presence.

Up till now, Twitter hasn’t been great at articulating this, hence the low take-up of these tools. But this new platform provides more direct guidance, which could provide a boost for its monetization tools.

You can check out the new Twitter Create mini-site here.

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