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Meta Announces Speakers and Agenda for Next Week’s ‘Conversations’ Business Messaging Conference

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Meta Announces Speakers and Agenda for Next Week's 'Conversations' Business Messaging Conference

Meta’s holding its first ever ‘Conversations’ business messaging conference next week (5/19), where it will showcase its latest innovations and coming upgrades for its messaging platforms, which now cumulatively have over 2 billion users.

And it’s bringing out the big guns for the event, including CEO Mark Zuckerberg, who’ll deliver the main keynote address, along with COO Sheryl Sandberg and Uber chief Dara Khosrowshahi.

I mean, that makes sense, Uber has essentially built its business on messaging, and Sandberg will sit down with Khosrowshahi to get his insights into how messaging platforms have facilitated Uber’s growth, and fueled its connection strategy.

In other sessions, Meta’s internal engineers will discuss the latest messaging upgrades and business tools, which will likely include new eCommerce integrations and advanced ad tools for WhatsApp.

Meta’s been trying to generate more revenue from WhatsApp since it purchased the platform for $19 billion back in 2014. Those efforts have forced Meta to gradually change the focus of WhatsApp, and in some aspects, soften its privacy features, which is at least part of the reason why former WhatsApp CEO Jan Koum left the company back in 2018.

But at 2 billion users, WhatsApp presents huge revenue potential, if Meta can get it right.

It’ll be interesting to see if it has any new solutions on this front to share next week.

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Following the keynote presentations, there’ll be a range of breakout sessions and deep-dives, covering topics like ‘How to get started with messaging to support your customers’, ‘Building conversational commerce experiences’ and ‘Working with Meta’s partner ecosystem’.

It could be worth tuning in to glean some more insight into how messaging can complement your business process.

You can check out the full Conversations agenda here where you can also register to attend the single day event.

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LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

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LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.

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We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.

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Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

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