Connect with us

SOCIAL

Zuckerberg Says That Threads is Now Closing in on 100 Million Users

Published

on

Can Threads Still Capitalize on Early Interest?

Well, this is something.

In today’s Q3 earnings call, Meta CEO Mark Zuckerberg shared a quick note about the growth of Threads thus far, and what he sees as the potential for the Twitter-like app.

Here’s Zuckerberg’s full summary:

I want to give a quick update on Threads. We’re three months in now, and I’m very happy with the trajectory. There are just under 100 million monthly actives at this point, and we’re now getting to the point where we’re going to be focusing on growing the community further. From what we can tell, people love it so far. I’ve thought for a long time that there should be a billion-person public conversations app that’s a bit more positive, and I think that if we keep at this for a few more years then I think we have a good chance of achieving our vision there.”

A billion users. For a Twitter-like app.

For context, Twitter, now known as “X”, currently has around 253 million daily actives, and 550 million monthly active users, which is by far its highest ever usage rate.

Or at least, that’s what X owner and CTO Elon Musk, and CEO Linda Yaccarino, have reported. But more recent third party analysis has actually pointed to a significant downturn in X usage, as more people shift their attentions away from the app, in light of Musk’s changes in approach.

According to analysis from Apptopia, which tracks mobile app engagement across more than 100,000 user devices, X currently has around 121 million daily active users, after suffering significant losses as a result of its recent name change.

That’s daily users, not monthly, so it’s not like Threads is right on its tail as yet. But if you extrapolate the data, factoring in the average variation between daily and monthly active users of other social apps, X would currently have around 223 million monthly actives, not the 550 million reported by the platform itself.

Now, that’s a big variation, and we don’t have full, official data to confirm the figures reported by Apptopia, as only X would have full access. But given the scope of data that Apptopia has available, it would suggest that X usage is now significantly lower than it had been, while Threads closes in on its first 100 million actives.

Instagram chief Adam Mosseri has reiterated the news, and given his own statement on the app’s future plans:

We appreciate the vote of confidence, but we have lots more to do and need to be careful not to be too confident. I’m hoping we can land support for Europe, early Fediverse progress, better Instagram integrations, and trends in the next few months. It’ll be telling to see if these build even more momentum.”

Threads downloads have increased in recent weeks, following X’s decision to change how link previews are displayed, and the war in Israel, which has seen many users looking to follow real time updates.

There are various concerns that X’s new approach to content moderation, which is more reliant on crowd-sourced fact-checking, via Community Notes, is allowing more mis- and disinformation to permeate in the app, while the changes to how content is displayed, with paying users getting priority, has also irked many regular readers.

Combine that with Elon’s ongoing criticisms of journalists and “mainstream media” publications, and it does seem that Threads’ window of opportunity has expanded, with more influential users now looking to distance themselves from the former Twitter app.

It’ll be interesting to see how that evolves, and whether Threads can gain more momentum as a result.

But 100 million users is significant. If Threads can hold even that audience, it will likely establish its own niche.      

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Published

on

How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories:

  • Innocent
  • Sage
  • Explorer
  • Ruler
  • Creator
  • Caregiver
  • Lover
  • Hero
  • Everyman
  • Magician
  • Jester
  • Outlaw

Check out the infographic for more information.

A version of this post was first published on the Red Website Design blog.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

Published

on

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz

Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.

Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”

He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.

Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.

But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.

“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.

But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”

Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.

Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.

It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.

Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”

Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”

US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Published

on

Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.

Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.

And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.

The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.

Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.

But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.

But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.

Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.

Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending