Location Assets (formerly known as Location Extensions) have been a staple of any good local business’s Google Ads account for over a decade. Although their name...
Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing faster than investment...
Mark Zuckerberg has long maintained that Facebook will always remain a free service, but as E.U. regulations evolve, potentially further restricting the company’s capacity to gather...
X’s new job listings are seeing good response, with “hundreds” of companies reportedly now listing open roles on their X profile, just two months after the...
This week, we continue to track the Google August 2023 core update, where we saw volatility last weekend and mid-week. Google Search Generative Experience gained links,...
Google is implementing a new “Limited Ads Serving” policy to improve ad transparency and safeguard users from misleading ads. This policy targets unfamiliar or lesser-known advertisers...
Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)! Searchers watching their...
Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google...
Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns...
Back in May, Google took the stage at Google Marketing Live 2023 to share its plans to change and improve Google Ads in the coming year....
