SEARCHENGINES

Google Ads To Migrate Vehicle Ads From Smart Shopping Campaigns To Performance Max

Published

4 months ago

August 28, 2023

Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max.

Well, Google used the word “upgraded,” but it felt weird to write that, so I replaced it with “migrated.”

Google explained that all your campaign settings, structure, audience signals, vehicle feeds, and assets will be transitioned to this new campaign. Google said this will “help you maintain consistent performance.”

When this happens you will no longer be able to create additional campaigns for vehicle ads through Smart Shopping campaigns.

For advertisers not already using vehicle ads, Performance Max with vehicle feeds will be available in open beta in the US and Canada, and closed beta in Australia, Google explained.

Here is why Google says this benefits advertisers:

Multiply your customer connections: Performance Max unlocks new Google Ads channels and inventory for your campaign, including Search, YouTube, Display, Discover, and Gmail. You’ll also be able to leverage audience signals to help Google AI understand who your most valuable audiences are so you can reach them faster. You can also optimize towards finding new leads with the New Customer Acquisition goal that you can select for your campaign.

Multiply conversions and conversion value: Through Performance Max, you can now optimize for both online conversions (leads) and offline conversions (store visits) within a single campaign, enabling strong omnichannel bidding optimization. Google AI and cross-channel bidding will help you reach customers, wherever they prefer to shop, and power more total conversions more efficiently for your campaigns.

Multiply your expertise with new insights: With the Insights page for Performance Max, you will now have access to new insights that can help inform your business and marketing strategy. These include insights about your audience and current search trends that relate to your business. You’ll be able to quickly take action on these insights through the Recommendations tab to improve results.

Forum discussion at Twitter.

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SEARCHENGINES

Google Hanukkah Decorations Are Live For 2023

Published

1 week ago

December 3, 2023

Entireweb News Bot

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

Published

1 week ago

December 3, 2023

Entireweb News Bot

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

Here are some more screenshots:

Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro

— Khushal Bherwani (@b4k_khushal) October 20, 2023

Brodie Clark also posted some screenshots after on X:

In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO

— SERPs Up 🌊 (@SERPalerts) November 30, 2023

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.

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SEARCHENGINES

Google Discover Showing Older Content Since Follow Feature Arrived

Published

1 week ago

December 2, 2023

Entireweb News Bot

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow