As he prepares for the next stage of his Twitter takeover, which looks set to be finalized this week, Elon Musk has released a new statement...
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. Previously, specific product categories were...
In June we reported about a beta feature in Google Ads that gives Google the ability to automatically create assets for your ads. There is an...
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots...
Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. The data collaboration makes multi-party identity...
Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach...
TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance.
If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for...
Apple’s ATT data privacy update, which prompts users to opt-in to data tracking in each app on iOS, has upended the ad sector in many ways,...
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. Delivering relevant ads to customers...