Google’s vehicle ads, which launched as a beta in January 2022 and then became available to all US advertisers in March 2022, are now available to...
Just announced: Google is updating its measurement models starting May 2023. In the April 6 announcement, Google stated that four attribution models would disappear in both...
Twitter recently released its algorithm source code on GitHub, which was met with debate and controversy. The release comes to increase transparency and give users a...
Elon Musk’s appearance at a major marketing conference next week has spooked the top advertising executives at some of America’s biggest companies. Musk is slated to...
It’s been a big month for big tech. It can be hard to keep up between the TikTok congressional hearing and the competitive AI explosion (hello...
Google is testing showing blue badge icons and labels on some search ads for advertisers who are verified by Google Ads. The blue label is a...
There’s no getting around it. Twitter’s survival in the coming months depends on how its new owner, Elon Musk, manages his relationship with a key group...
Although 70% of Twitter’s top advertisers have cancelled or reduced their spending in response to CEO Elon Musk’s recent changes to the app, Twitter is attempting...
Last Updated: March 05, 2023, 09:44 IST The company had lost half of the top 100 advertisers. Musk said last month that Twitter will immediately begin...
Google Analytics 4 (GA4) is revolutionizing the world of web analytics and marketing. With its advanced features and capabilities, advertisers can now gain a deeper and...