This update is not merely a technical enhancement but a robust response to the stringent privacy regulations and changing user preferences. With a compliance deadline set...
The long-expected crumbling of third-party cookies has begun. Google’s shift away from third-party cookies is a key moment in digital advertising’s ongoing move towards more privacy....
While advertising on X is probably not the most popular option at the moment, with many big-name brands pulling back from the platform, due to owner...
As the connected TV space continues to grow, new advertising avenues emerge. The latest is the idea of actionable or shoppable TV, stemming from the popularity...
In the ever-evolving world of media and entertainment, the term “linear TV” may sound like a recent addition to our vocabulary, but the concept has actually...
X is making a push to win over advertisers in the holiday season, by promoting its opportunities in “Q5”, which covers the post-Christmas to mid-January period....
It looks like big advertisers are leaving X (formerly Twitter) for good and its owner Elon Musk couldn’t care less. In the packed DealBook conference in...
Right before the Thanksgiving holiday season and right before the big holiday shopping season, with Black Friday and Cyber Monday, Google Ads sent emails to some...
As the cost of groceries and other goods continues to climb, shoppers are increasingly looking for reliable ways to save money. The everyday value offered by...
While Elon Musk and X CEO Linda Yaccarino have repeatedly lauded the fact that their X project is “not boring”, I’m pretty sure that the events...