When compared to B2C sales, B2B sales are way tougher. In the world of B2B sales, you have to deal with high stakes, long sales cycles,...
If you own a business that offers goods and services to other businesses (like we do here at Ahrefs), then you’re probably wondering how to get...
“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift,...
A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Our...
Marketing automation allows your team to increase productivity while simultaneously nurturing more leads.
Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition...
Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique information to warrant an exchange of information. After all, the...
At Ahrefs, we sell SEO tools. These tools are mostly used by other businesses. So, in order to reach them, we engage in B2B marketing. In...
It comes as no surprise that when sourcing products and services, B2B customers – like the rest of the world – find them online. In fact,...
Speeds, feeds, and awesome AI. Many tech marketers emphasize those angles to talk about how great their products are, says Richard McGill Murphy, editor-in-chief and director,...