It comes as no surprise that when sourcing products and services, B2B customers – like the rest of the world – find them online. In fact,...
Speeds, feeds, and awesome AI. Many tech marketers emphasize those angles to talk about how great their products are, says Richard McGill Murphy, editor-in-chief and director,...
You’ve probably read a million articles about content marketing by now, but with 88 percent of B2B marketers using the process every day and another 76...
I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora...
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Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
Both B2B and B2C industry models have experienced exponential digital growth. Many opportunities exist to go either from B2B to B2C or vice-versa, as the many...
Engagio last month integrated Bombora B2B Intent data. Engagio says the new product integration combines first-party engagement data and third-party intent insight to measure active demand...
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