The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals. Therefore, it is a critical copywriting component and essential in your...
Twitter is adding to its Professional Profiles business display options by making its ‘Location Spotlight’ module available to all brands that have converted to a Pro...
Are you planning on running an event – either virtual or IRL? LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting...
With changes coming to cookie tracking, marketers need to ensure that they’re updating their approach to digital tagging, in order to track performance as best they...
With changes coming to cookie tracking, marketers need to ensure that they’re updating their approach to digital tagging, in order to track performance as best they...
Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully...
Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. Using this...
Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. This update to Instagram maps makes it possible...
This could be a big help in developing new creative assets for your ad campaigns. Today, Google has announced that its Ads Creative Studio tool is...
In the event of a severe incident for your business, you need to analyze what exactly changed (the root cause) to understand its impact. Using...