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Twitter Makes ‘Location Spotlight’ Available to All Businesses, Announces New Marketing Education Initiatives

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Twitter Makes ‘Location Spotlight’ Available to All Businesses, Announces New Marketing Education Initiatives

Twitter is adding to its Professional Profiles business display options by making its ‘Location Spotlight’ module available to all brands that have converted to a Pro account within the app, while it’s also announced some new education programs to help marketers prepare for the upcoming holiday push.

First off, on Location Spotlight – initially launched to selected businesses earlier in the year, now, all businesses that have switched to a Professional Profile can add the module, which displays your physical business location on a map within your Twitter profile presence.

As you can see in this example, you can now add the Location Module via your ‘Profile Spotlight’ options, which is also where you can add ‘Shop’ and ‘Newsletter’ promotion elements to help provide more connection opportunities in the app.

You may also note the updated Map display – as explained by Twitter:

“As we scale the Location Spotlight, we’re also giving it an extra boost that can help professionals drive their customers further down the path to purchase. Using Google Maps Platform, this spotlight now gives professionals the option to add a map of their business location. Customers can then click on the map for directions to navigate there.”

So, now you can showcase more information about your physical business location, along with contact info and other options, to help maximize your lead generation opportunities. 

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Twitter’s been working to add in more business tools over the past year, in the hopes of enticing more brands to spend more time – and ideally money – in the app. Like all social platforms, the integration of in-stream shopping is a big focus, via its dedicated Shop tab, but these expanded connection and promotional tools will also provide more ways for brands to get more out of their Twitter efforts.

And it has even more modules in the works:

We plan to test and launch a few additional profile spotlights this year to better serve our broader audience of professionals. Ultimately, these spotlights will enable professionals to encourage potential customers to take the actions they care about most when discovering their account on Twitter. Stay tuned for more information as we begin piloting these spotlights!

In addition to this, Twitter’s also launching a new Taking Care of Business’ workshop series, which is designed to help professionals starting out on Twitter gain a better understanding of its latest products and offerings.

“The workshops will cover how to set up your Professional Account, how to activate an appropriate spotlight for your business and how to tweet confidently and engage with your audience.”

It could be a good lead-in to the holiday push – you can register for the workshops, run via Twitter Flight School, here.

Finally, Twitter’s also launching some additional business elements for its Flight School education platform:

“We’ll be rolling out 10 a la carte courses on Twitter Flight School that will cover several topics that are top of mind for professionals on how to leverage Twitter to drive customers to buy. Our #TweetLikeAPro coursework will be designed specifically for small to medium businesses and will cover topics like how to Up Your Tweet Game, Creating a Community of Engaged Followers and Keeping it Simple: The 4 Cs of Content Strategy.”

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Twitter’s Flight School is a free education element, which provides you with a Twitter accreditation, and covers all the basics of tweeting and tweet strategy – which is worth taking to ensure that you’re across all the various opportunities of the app.

The new courses will add to this, and even if you feel confident that you know your way around the app, it’s generally worth taking these types of courses as a refresher, or just to make sure you do, in fact, know all of the latest tools and updates.

Because it’s always changing, and as we come into the end-of-year push, it’s worth ensuring that you’re on top of the latest trends, changes and updates, in order to get the most you can out of your efforts.

You can find more about the latest Flight School courses here, while you can read more about how to convert your Twitter account to a Professional Profile at this link.



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These are the social media platforms we most want a detox from

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Photo by Solen Feyissa / Unsplash

Many people like social media, others find it addictive but they are not necessarily enjoying the experience when they are using it. In this category there are some people who would welcome a detox, even if this is only partial. Digital detox refers to a period of time when a person voluntarily refrains from using digital devices such as smartphones, computers, and social media platforms. A digital detox can provide relief from the pressure of constant connection to electronic devices.

Looking at the U.K., a new survey finds that the majority want to delete their Instagram account ahead of any other. 

This finding comes from the company VPNOverview.com and the results have been shared with Digital Journal. For the research, VPNOverview analysed the number of monthly Google searches in the U.K. for terms related to deleting accounts to see what platforms people want a detox from. 

This process found that media sharing social network Instagram was the platform people wanted to delete themselves from the most, with more than 321,000 searches a month from users wishing to do so. Recently, Instagram came under fire and was accused of copying other competing platforms like TikTok after big changes were made to the app, with some of these changes now being reversed. 

Facebook takes second place, with more than 82,000 searches a month in the U.K. At the end of 2021, Facebook saw its first-ever decline in the number of daily users using the platform and a 1% decline in revenue in the last quarter of 2022. 

With more than 73,000 searches a month for information on deleting accounts, Snapchat takes third place. In July of 2022, Snap, Snapchat’s parent company, announced that they would be debuting Snapchat for Web, the first ever web version of the app since its initial release in 2011. 

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Plenty of Fish takes fifth place, with more than 23,000 searches around deleting accounts made every month in the UK. It’s the only dating app in the top ten, with Tinder narrowly missing out in 12th place with 8,500 searches. 

            Rank          Platform          Monthly searches to delete account 
        1      Instagram      321,000 
        2      Facebook      82,000 
        3      Snapchat      73,000 
        4      Google      50,000 
        5      Plenty of Fish      23,000 
        6      Twitter      18,000 
        7      Reddit      14,000 
        8      Amazon      13,000 
        9      Kik      12,000 
        10      TikTok      8,800 

Also featuring on the table is online marketplace Amazon, which comes in eighth place on the list, with 13,000 searches from people wanting to delete their accounts every month. Amazon recently announced that it was increasing the cost of its Amazon Prime service by £1 a month in the U.K., with annual memberships shooting up from £79 to £95. 

Commenting on the findings, a spokesperson from VPNOverview tells Digital Journal: “It’s interesting to see the contrast of platforms on the list, and how it’s not just social media that people want a cleanse from following controversies around privacy and data collection. Platforms offering subscription services like Amazon are also taking a hit, with the rising cost of living meaning many Brits are having to cut corners on things they use every day.”  

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